How have Top Retailers increased Site       Conversions using Site Search & other                   Techniques?Simon KempS...
The Importance Of Site Search• Highest converting channel• Up to 50% of visitors use the search box• Fundamental to the us...
All Consumers Search all the time• Everyone uses Google every day• We are are used to searching• If you can’t find it, you...
The Single best indicator of Shopper Intent
Site Searchers are Worth More                                +92%                                +23%                     ...
Site Searchers Convert At A Higher Rate• At least 2x the site average conversion rate• Searchers spend 23% more than avera...
Lose business without great Site Search•   Relevance is crucial•   Help visitors choose to buy•   73% of people exit poor ...
Understanding Visitors’ Language•   20gb           •   ipod cables       •   ipod minis         •   ipod gb•   i pod      ...
Understanding Visitors’ Language•   lightweight dress    •   formal dress             •   knit dress           •   bridesm...
Site Search Influenced by Web Search
Site Search Influenced by trends
Evolution of SearchImages in       Links to     Universal     Auto Search        news and       Search     Complete       ...
Placement Of The Search Box           13
Auto Complete
Rich Auto Complete• Can get straight to  products from the search  box• 33% of searchers use it• Conversion rate 2x• AOV 1...
Ranking Based on Learning
Related Searches
Search Refinements
Sort By
Video Content
Ratings & Reviews in Search
Facebook Integration• Inclusion of like button and number of likes• Query at index time to allow sort by likes
No Results Found is an Opportunity
Measure the performance of Site Search                • Identify your business kpi’s                • Which Site Search me...
Multivariate Testing       VS.
Leverage Your Best Converting Channel• Encourage Site Search use• Enlarge the ‘Visits with Search’ segment• Provide a rele...
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  1. 1. How have Top Retailers increased Site Conversions using Site Search & other Techniques?Simon KempSales Directorsimon.kemp@sli-systems.com07958 318157 Wednesday 13th February 2013
  2. 2. The Importance Of Site Search• Highest converting channel• Up to 50% of visitors use the search box• Fundamental to the user experience
  3. 3. All Consumers Search all the time• Everyone uses Google every day• We are are used to searching• If you can’t find it, you can’t buy it
  4. 4. The Single best indicator of Shopper Intent
  5. 5. Site Searchers are Worth More +92% +23% +138%
  6. 6. Site Searchers Convert At A Higher Rate• At least 2x the site average conversion rate• Searchers spend 23% more than average• Searchers are worth over 100% more per visit
  7. 7. Lose business without great Site Search• Relevance is crucial• Help visitors choose to buy• 73% of people exit poor Search• Helps merchants understand visitors• Without it, merchants actually lose business
  8. 8. Understanding Visitors’ Language• 20gb • ipod cables • ipod minis • ipod gb• i pod • ipod 15gb • ipod minies • i pod batteries• i pods • ipods mini • ipod 4g • 15gb ipod• ipod • ipodmini • ipods 4g • ipods 15gb • apple ipod mini • 4g ipod• ipods• ipode • apple i-pod • apple mini ipod • a2285• ipod a • ipod 20 • apple ipods mini • ipod g4• ipod s • 20 ipod • apple ipod minis • g4 ipod• apple • mini apple ipod • g4 ipods • apple ipod 20gb• apples • apple mini ipods • apple ipod 20 • 20gb apple ipod • ipod 20 gb • 20g g4• appl• apple ipod • 20gb ipod • 20 gb ipod • ipod 20 click• apple ipods • ipod 20gb • 2285 • 20gb g4 ipod• ipod apple • ipods 20gb • a 2285 • 20gb ipod g4• g4 • i pod minis • ipod 20gb g4 • 20gb ipods• car adapter • i pod mini • ipod g4 20gb • ipod 20g • mini i pod • 20 gb ipod 4g• adapter car• car adapters • 20g ipod • ipod car • ipod 20gig• i-pod • ipod mini • ipod 40g • 20gig ipod• apple i pod • mini ipod • 40g ipod • apple 20 gb i pod• ipod cable • ipods 40g • ipod-mini • mini ipods • gb ipod • apple ipod 20mg • ipod 20gb click wheel
  9. 9. Understanding Visitors’ Language• lightweight dress • formal dress • knit dress • bridesmaid dresses• dress • boudoir satin dress • limited edition • bandage dresses• frock • diamante dress • dresses • floral shift dress• girls dresses • vintage sun dress • one shoulder • • silk dress •• broderie dress everyday dress draped dress• summer dress • halterneck dress • peplum lace dress • stripe dress• maxi dress • retro print dress • print dress • shift dress• maxi • celebration dress • denim dress • tribal cutwork dress• sale dress • silk party dress • leather dress • zip dress• sale dresses • beach dress • strapless satin • • check dress •• pencil dress crossover jersey dress pencil dress• prom dress • tea dress • floral print dress • summer dress• prom dresses • spot dress • military dress • jersey dress• evening dress • limited edition dress • sequin dress • midi dress• dresses • funky print dress • butterfly dress • midi dresses• dress 2011 • festival dress • pewter dress • • backless dress •• long dress cotton dress beaded dress• strapless dress • mini dress • animal print dress • crochet dress• satin dress • hooded dress • tiered dress • ruffle dress• long evening dress • draped dress • wedding dress • curvaceous satin• one shoulder dress • neutral dress • wedding dresses • dress• dresses 2010 • lace dress • backless • signature dress • womens maxi
  10. 10. Site Search Influenced by Web Search
  11. 11. Site Search Influenced by trends
  12. 12. Evolution of SearchImages in Links to Universal Auto Search news and Search Complete articles Instant Google Optimized RealtimePreviews Instant Refinements Search Mobile Voice Continued Search Search Innovation
  13. 13. Placement Of The Search Box 13
  14. 14. Auto Complete
  15. 15. Rich Auto Complete• Can get straight to products from the search box• 33% of searchers use it• Conversion rate 2x• AOV 17% higher
  16. 16. Ranking Based on Learning
  17. 17. Related Searches
  18. 18. Search Refinements
  19. 19. Sort By
  20. 20. Video Content
  21. 21. Ratings & Reviews in Search
  22. 22. Facebook Integration• Inclusion of like button and number of likes• Query at index time to allow sort by likes
  23. 23. No Results Found is an Opportunity
  24. 24. Measure the performance of Site Search • Identify your business kpi’s • Which Site Search metrics contribute? • Searches per session • Average page views per visit • Searchers conversion rate • Search results to site exit ratio • Search phrases with poor results • % search page exits • % zero results • % zero conversion searches • % search to product click-thru
  25. 25. Multivariate Testing VS.
  26. 26. Leverage Your Best Converting Channel• Encourage Site Search use• Enlarge the ‘Visits with Search’ segment• Provide a relevant experience for Searchers

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