Simon kemp   sli systems - 13 feb 2013 (1) pdf
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    Simon kemp   sli systems - 13 feb 2013 (1) pdf Simon kemp sli systems - 13 feb 2013 (1) pdf Presentation Transcript

    • How have Top Retailers increased Site Conversions using Site Search & other Techniques?Simon KempSales Directorsimon.kemp@sli-systems.com07958 318157 Wednesday 13th February 2013
    • The Importance Of Site Search• Highest converting channel• Up to 50% of visitors use the search box• Fundamental to the user experience
    • All Consumers Search all the time• Everyone uses Google every day• We are are used to searching• If you can’t find it, you can’t buy it
    • The Single best indicator of Shopper Intent
    • Site Searchers are Worth More +92% +23% +138%
    • Site Searchers Convert At A Higher Rate• At least 2x the site average conversion rate• Searchers spend 23% more than average• Searchers are worth over 100% more per visit
    • Lose business without great Site Search• Relevance is crucial• Help visitors choose to buy• 73% of people exit poor Search• Helps merchants understand visitors• Without it, merchants actually lose business
    • Understanding Visitors’ Language• 20gb • ipod cables • ipod minis • ipod gb• i pod • ipod 15gb • ipod minies • i pod batteries• i pods • ipods mini • ipod 4g • 15gb ipod• ipod • ipodmini • ipods 4g • ipods 15gb • apple ipod mini • 4g ipod• ipods• ipode • apple i-pod • apple mini ipod • a2285• ipod a • ipod 20 • apple ipods mini • ipod g4• ipod s • 20 ipod • apple ipod minis • g4 ipod• apple • mini apple ipod • g4 ipods • apple ipod 20gb• apples • apple mini ipods • apple ipod 20 • 20gb apple ipod • ipod 20 gb • 20g g4• appl• apple ipod • 20gb ipod • 20 gb ipod • ipod 20 click• apple ipods • ipod 20gb • 2285 • 20gb g4 ipod• ipod apple • ipods 20gb • a 2285 • 20gb ipod g4• g4 • i pod minis • ipod 20gb g4 • 20gb ipods• car adapter • i pod mini • ipod g4 20gb • ipod 20g • mini i pod • 20 gb ipod 4g• adapter car• car adapters • 20g ipod • ipod car • ipod 20gig• i-pod • ipod mini • ipod 40g • 20gig ipod• apple i pod • mini ipod • 40g ipod • apple 20 gb i pod• ipod cable • ipods 40g • ipod-mini • mini ipods • gb ipod • apple ipod 20mg • ipod 20gb click wheel
    • Understanding Visitors’ Language• lightweight dress • formal dress • knit dress • bridesmaid dresses• dress • boudoir satin dress • limited edition • bandage dresses• frock • diamante dress • dresses • floral shift dress• girls dresses • vintage sun dress • one shoulder • • silk dress •• broderie dress everyday dress draped dress• summer dress • halterneck dress • peplum lace dress • stripe dress• maxi dress • retro print dress • print dress • shift dress• maxi • celebration dress • denim dress • tribal cutwork dress• sale dress • silk party dress • leather dress • zip dress• sale dresses • beach dress • strapless satin • • check dress •• pencil dress crossover jersey dress pencil dress• prom dress • tea dress • floral print dress • summer dress• prom dresses • spot dress • military dress • jersey dress• evening dress • limited edition dress • sequin dress • midi dress• dresses • funky print dress • butterfly dress • midi dresses• dress 2011 • festival dress • pewter dress • • backless dress •• long dress cotton dress beaded dress• strapless dress • mini dress • animal print dress • crochet dress• satin dress • hooded dress • tiered dress • ruffle dress• long evening dress • draped dress • wedding dress • curvaceous satin• one shoulder dress • neutral dress • wedding dresses • dress• dresses 2010 • lace dress • backless • signature dress • womens maxi
    • Site Search Influenced by Web Search
    • Site Search Influenced by trends
    • Evolution of SearchImages in Links to Universal Auto Search news and Search Complete articles Instant Google Optimized RealtimePreviews Instant Refinements Search Mobile Voice Continued Search Search Innovation
    • Placement Of The Search Box 13
    • Auto Complete
    • Rich Auto Complete• Can get straight to products from the search box• 33% of searchers use it• Conversion rate 2x• AOV 17% higher
    • Ranking Based on Learning
    • Related Searches
    • Search Refinements
    • Sort By
    • Video Content
    • Ratings & Reviews in Search
    • Facebook Integration• Inclusion of like button and number of likes• Query at index time to allow sort by likes
    • No Results Found is an Opportunity
    • Measure the performance of Site Search • Identify your business kpi’s • Which Site Search metrics contribute? • Searches per session • Average page views per visit • Searchers conversion rate • Search results to site exit ratio • Search phrases with poor results • % search page exits • % zero results • % zero conversion searches • % search to product click-thru
    • Multivariate Testing VS.
    • Leverage Your Best Converting Channel• Encourage Site Search use• Enlarge the ‘Visits with Search’ segment• Provide a relevant experience for Searchers