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Rackspace Rackspace Presentation Transcript

  • Simon Abrahams Head of Market Strategy Hybrid Hosting: Outstanding Experiences Whatever The Traffic May 23, 2014
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Key Take-Aways • Traditional IT is great for steady traffic, compliance and performance • Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!) • Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey! 2
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 3RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Who Is Rackspace? View slide
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 4 View slide
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK *All material and content provided is privileged and confidential (US) BILLION 200,000+ CUSTOMERS 106,000+ SERVERS 5,750+ RACKERS 9 GLOBAL DATA CENTERS 120+ COUNTRIES OVER $1.5 40%FTSE 100 WE SERVE OVER 60%OF THE AND FORTUNE® 100 Rackspace In Numbers 5
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK *All material and content provided is privileged and confidential (US) BILLION 200,000+ CUSTOMERS 106,000+ SERVERS 5,750+ RACKERS 9 GLOBAL DATA CENTERS 120+ COUNTRIES OVER $1.5 40%FTSE 100 WE SERVE OVER 60%OF THE AND FORTUNE® 100 6
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 7RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK IT Requirements For E-Commerce
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Security 88RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • 9 Reliability https://www.flickr.com/photos/love_and_pain/5085458559/in/photostream/ RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • ‣ SECURITY / COMPLIANCE ‣ RELIABILITY ‣ FLEXIBILITY ‣ VALUE FOR MONEY WHAT IS THE PROBLEM? RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 10 Flexibility
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Traditional Approach 11RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • http://www.flickr.com/photos/mcgraths/3248483447/ 12
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  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 1515RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • 1616RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Problem We’re Trying To Solve [name deleted].com 17
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Problem We’re Trying To Solve [name deleted].com 18
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Mobile and Social Are Driving Sales… https://www.flickr.com/photos/highwaysagency/11235762823/ 19RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK …But It’s Getting Harder To Manage https://www.flickr.com/photos/tearsxintherain/3593260820 2020RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Hybrid Approach 21RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Flexible “Hybrid Cloud” IT… https://www.flickr.com/photos/34402227@N03/4146880795 22RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business [Your Business].com 23
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN [Your Business].com 24
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN RENT [Your Business].com 25
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN RENT RELIABLE  SECURE  PERFORMANCE [Your Business].com 26
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN RENT RELIABLE  SECURE  PERFORMANCE FLEXIBLE  LOW RISK [Your Business].com 27
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Real World Experience ? 28RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK How Did Hybrid Perform? Speed to Market: – New Gant site within 20 weeks – Cloud servers provisioned on average within 2min.25, less than 0.5% build failures Cost: – Hosting costs reduced by 50% 30
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK And Three Months Later… Page load time down by 35% 290% increase in conversions …and orders up 340% 31
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 32 In Conclusion… RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  • RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Key Take-Aways (again!) • Traditional IT is great for steady traffic, compliance and performance • Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!) • Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey! 33
  • 34 RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. RACKSPACE® HOSTING | 5 MILLINGTON ROAD | HAYES, UNITED KINGDOM UB3 4AZ UK SALES: +44 (0)20 8712 6507 | UK SUPPORT: 0800 988 0300 | WWW.RACKSPACE.CO.UK