Simon Abrahams
Head of Market Strategy
Hybrid Hosting:
Outstanding Experiences
Whatever The Traffic
May 23, 2014
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Key Take-Aways
• Traditional IT is great for steady traffic, compliance and
perfo...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
3RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Who Is Rackspace?
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
4
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
*All material and content provided is privileged and confidential
(US) BILLION
20...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
*All material and content provided is privileged and confidential
(US) BILLION
20...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
7RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
IT Requirements
For E-Commerce
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Security
88RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
9
Reliability
https://www.flickr.com/photos/love_and_pain/5085458559/in/photostream/
RACKSPACE® HOSTING | WWW.RACKSPACE.CO...
‣ SECURITY / COMPLIANCE
‣ RELIABILITY
‣ FLEXIBILITY
‣ VALUE FOR MONEY
WHAT IS THE PROBLEM?
RACKSPACE® HOSTING | WWW.RACKSP...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Traditional
Approach
11RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
http://www.flickr.com/photos/mcgraths/3248483447/
12
13
14
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
1515RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
1616RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Problem We’re Trying To Solve
[name deleted].com
17
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Problem We’re Trying To Solve
[name deleted].com
18
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Mobile and Social
Are Driving Sales…
https://www.flickr.com/photos/highwaysagency...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
…But It’s Getting
Harder To Manage
https://www.flickr.com/photos/tearsxintherain/...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Hybrid
Approach
21RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Flexible “Hybrid Cloud” IT…
https://www.flickr.com/photos/34402227@N03/4146880795...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Outcome For Your Business
[Your Business].com
23
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Outcome For Your Business
OWN
[Your Business].com
24
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Outcome For Your Business
OWN
RENT
[Your Business].com
25
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Outcome For Your Business
OWN
RENT
RELIABLE  SECURE  PERFORMANCE
[Your Business...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Outcome For Your Business
OWN
RENT
RELIABLE  SECURE  PERFORMANCE
FLEXIBLE  LOW...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Real World
Experience ?
28RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
How Did Hybrid Perform?
Speed to Market:
– New Gant site within 20 weeks
– Cloud ...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
And Three Months Later…
Page load time down by 35%
290% increase in conversions
…...
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
32
In Conclusion…
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Key Take-Aways (again!)
• Traditional IT is great for steady traffic, compliance ...
34
RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. R...
Rackspace
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Rackspace

  1. 1. Simon Abrahams Head of Market Strategy Hybrid Hosting: Outstanding Experiences Whatever The Traffic May 23, 2014
  2. 2. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Key Take-Aways • Traditional IT is great for steady traffic, compliance and performance • Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!) • Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey! 2
  3. 3. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 3RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Who Is Rackspace?
  4. 4. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 4
  5. 5. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK *All material and content provided is privileged and confidential (US) BILLION 200,000+ CUSTOMERS 106,000+ SERVERS 5,750+ RACKERS 9 GLOBAL DATA CENTERS 120+ COUNTRIES OVER $1.5 40%FTSE 100 WE SERVE OVER 60%OF THE AND FORTUNE® 100 Rackspace In Numbers 5
  6. 6. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK *All material and content provided is privileged and confidential (US) BILLION 200,000+ CUSTOMERS 106,000+ SERVERS 5,750+ RACKERS 9 GLOBAL DATA CENTERS 120+ COUNTRIES OVER $1.5 40%FTSE 100 WE SERVE OVER 60%OF THE AND FORTUNE® 100 6
  7. 7. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 7RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK IT Requirements For E-Commerce
  8. 8. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Security 88RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  9. 9. 9 Reliability https://www.flickr.com/photos/love_and_pain/5085458559/in/photostream/ RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  10. 10. ‣ SECURITY / COMPLIANCE ‣ RELIABILITY ‣ FLEXIBILITY ‣ VALUE FOR MONEY WHAT IS THE PROBLEM? RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 10 Flexibility
  11. 11. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Traditional Approach 11RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  12. 12. http://www.flickr.com/photos/mcgraths/3248483447/ 12
  13. 13. 13
  14. 14. 14
  15. 15. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 1515RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  16. 16. 1616RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  17. 17. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Problem We’re Trying To Solve [name deleted].com 17
  18. 18. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Problem We’re Trying To Solve [name deleted].com 18
  19. 19. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Mobile and Social Are Driving Sales… https://www.flickr.com/photos/highwaysagency/11235762823/ 19RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  20. 20. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK …But It’s Getting Harder To Manage https://www.flickr.com/photos/tearsxintherain/3593260820 2020RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  21. 21. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Hybrid Approach 21RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  22. 22. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Flexible “Hybrid Cloud” IT… https://www.flickr.com/photos/34402227@N03/4146880795 22RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  23. 23. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business [Your Business].com 23
  24. 24. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN [Your Business].com 24
  25. 25. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN RENT [Your Business].com 25
  26. 26. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN RENT RELIABLE  SECURE  PERFORMANCE [Your Business].com 26
  27. 27. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Outcome For Your Business OWN RENT RELIABLE  SECURE  PERFORMANCE FLEXIBLE  LOW RISK [Your Business].com 27
  28. 28. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Real World Experience ? 28RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  29. 29. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK How Did Hybrid Perform? Speed to Market: – New Gant site within 20 weeks – Cloud servers provisioned on average within 2min.25, less than 0.5% build failures Cost: – Hosting costs reduced by 50% 30
  30. 30. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK And Three Months Later… Page load time down by 35% 290% increase in conversions …and orders up 340% 31
  31. 31. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK 32 In Conclusion… RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
  32. 32. RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK Key Take-Aways (again!) • Traditional IT is great for steady traffic, compliance and performance • Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!) • Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey! 33
  33. 33. 34 RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. RACKSPACE® HOSTING | 5 MILLINGTON ROAD | HAYES, UNITED KINGDOM UB3 4AZ UK SALES: +44 (0)20 8712 6507 | UK SUPPORT: 0800 988 0300 | WWW.RACKSPACE.CO.UK

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