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  • C 150 site

    UK Europe

    70% are in the fashion industry
  • UK ecom to rise to 16%

    15% of UK Retail US at 11%

    Embracing technology


  • UK just 2-3% of Global shoppers

  • Brazil
    Russia
    India
    China


    India internet penetration at 30% by 2019
  • Mr Ecommerce Manager

    Really good at
    World at his feet, its ours for the taking right?
  • >120 different types
    3 types in china
    Alipay
    Unionpay
    Tenpay

    Currency Fluctuations
  • Some 380 million people speak it as their first language
    600 million speak it as their second.
    A billion are learning it
    by 2030, it is predicted almost half of the world will be more or less proficient in it.

    DON’T ALLOW TRANSLATION TO BE A BLOCKER TO ENTER A NEW MARKET
  • International Ecommerce
    The mechanics
    The operational side
    Payment methods
    Delivery & Returns.

  • UK ecommerce - it’s about the customer.
    The single View of the customer
    Customer Experience Management
    Customer Life Time Value etc.

    This is the mind set we need to move towards to stay competitive in the global market.
  • Buzzword
    Space is getting busy
    1 to 1 relationship
    All people are different



  • How quickly does the technology need to learn?



Transcript

  • 1. Peerius & Globalisation July 2014
  • 2. Agenda •About us •The Opportunity •The Challenge •The Strategy •Q&A
  • 3. Who are Peerius? • The market leader in personalisation software since 2007 • Offering an enhanced online customer experience with tangible results • 6 billion recommendations served in 2013 • An agile solution which is tailored to suit our customers requirements • Serving top retailers including:
  • 4. Nation of Shopkeepers Online to make up 15% of UK retail sales by 2018 (US is 11%) UK retail ecommerce sales will rise 16.0% this year
  • 5. The Opportunity Country Internet shoppers China 382 USA 129 India 84 Brazil 50 Germany 35 Indonesia 32 Japan 32 Russia 31 UK 28 France 22 South Korea 21 Vietnam 16 Mexico 16 Philippines 15 Italy 14 Canada 14 Spain 13 Turkey 12 Poland 11 Thailand 9 775 Million internet shoppers 163 million internet shoppers Source: GlobalWebIndex, March 2014
  • 6. BRIC Growth Asia-Pacific will claim more than 46% of internet shoppers worldwide in 2014 88 million online orders in 2013
  • 7. Ours for the taking? Based on current trends UK international deliveries set to double by 2017
  • 8. Challenges - Payments
  • 9. Challenges - Fraud 1. Latvia 2. Egypt 3. United States 4. Mexico 5. Ukraine 6. Hungary 7. Malaysia 8. Colombia 9. Romania 10. Philippines 11. Greece 12. Brazil 13. China 14. Indonesia 15. Russia 16. Singapore 17. Nigeria 18. Canada 19. Portugal 20. Switzerland 21. United Kingdom 22. India 23. Netherlands 24. France http://blog.siftscience.com/global-e-commerce-fraud/
  • 10. Challenges - Logistics 10,500 miles
  • 11. Challenges - Language
  • 12. They’re coming…
  • 13. The Necessities
  • 14. Globe
  • 15. Segmentation vs Personalisation – People are the same We say people are different…
  • 16. Landing •Location •Device •Search Keywords Navigation •Categories •Facets •Time on Site Products •Alternatives •Cross Sells •Size •Colour •Fit •Ratings Checkout •Basket Additions •Abandons Customer Behaviour Peerius TAPESTRY Personalisation Engine How?
  • 17. Learning Context from Behaviour
  • 18. • We’re brilliant at what we do • Huge opportunity out there • You can’t do this alone, no team is large enough • Use the tools and technologies available. • Only a rich personalised approach can begin to understand: – The Context – The Occasion – The Emotion • You need to ensure that your are not hindered by resource but empowered by technology Summary
  • 19. Q & A
  • 20. Contact Details Joey Moore Strategy Director Joey.moore@peerius.com +44 7794 936 881 @joeyizzy https://www.linkedin.com/in/joeymoore