Mixing digital netbiscuits presentation 2012 3-28

629 views
593 views

Published on

Duncan

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
629
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • StatsThoughts/opinion on relevance of appsMobile sites transforming into web apps
  • Mobile sites shouldn't be treated as standaloneYour mobile sites, and traditional desktop sites, are now accessed by more than mobile phonesProblem 1: HTML5 SupportProblem 2: Multiple ScreensProblem 3: Creating Multi-Screen UX ConsistencyNext we find Problem 4: Sequential to Parallel
  • Rapid Development on a Flexible Platform using Less Lines of Code increases Resource EfficiencyToday's options for creating your mobile siteTopics:HTML5Device databasesFrameworks
  • Mixing digital netbiscuits presentation 2012 3-28

    1. 1. Web Standards & Mobile User Experiences Opportunities & Challenges Duncan Hallas Commercial Director EMEA d.hallas@netbiscuits.com Linkedin/in/duncanhallas @duncanhallasMarch 30, 2012 © Netbiscuits GmbH 2012 1
    2. 2. Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.ME Awards 2011, won for the second time since 2009Best Mobile Web Publishing PlatformGartner 2011 MCAP Magic Quadrant ranks NetbiscuitsVisionary with highest ability to executeFrost & Sullivan European Best Practice Awards 2011Best Mobile Apps Deployment Platform March 30, 2012 © Netbiscuits GmbH 2012 2
    3. 3. Customers Include Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices. March 30, 2012 © Netbiscuits GmbH 2012 3
    4. 4. Mobile Site vs Native App …and are web apps changing the game? March 30, 2012 © Netbiscuits GmbH 2012 4
    5. 5. A Quick Recap… So what changed in the past 3 years… March 30, 2012 © Netbiscuits GmbH 2012 5
    6. 6. … it’s not just About Smartphones & Tablets March 30, 2012 © Netbiscuits GmbH 2012 6
    7. 7. … the Smartphone is now the Computer By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth By 2016 there will be 1.4 mobile devices per capita = over 10 billion mobile- connected devices in 2016 Source: Cisco VNI Mobile, 2012 Source: http://www.digitalbuzzblog.com/2011- mobile-statistics-stats-facts-marketing-infographic/ March 30, 2012 © Netbiscuits GmbH 2012 7
    8. 8. … the Mobile Web is now the Web Global mobile data traffic in 2011 (597 petabytes per month) was over eight times greater than the total global Internet traffic in 2000 (75 petabytes per month) Source: Cisco VNI Mobile, 2012 Mobile devices will account for 80% of broadband connections by 2016. Source: Boston Consulting Group March 30, 2012 © Netbiscuits GmbH 2012 8
    9. 9. Mobile Sites on Tablets and Beyond Mobile sites are now accessed by more than mobile phones. March 30, 2012 © Netbiscuits GmbH 2012 9
    10. 10. Layers Add More Dimensions March 30, 2012 © Netbiscuits GmbH 2012 10
    11. 11. Interaction Is Changing http://www.lukew.com/touch/TouchGestureCards.pdf March 30, 2012 © Netbiscuits GmbH 2012 11
    12. 12. HTML5 A world of possibilities? HTML5 "If you look at 100 different devices, you’ll find 100 different versions" Brett Taylor, CTO of Facebook, talking about HTML5 on mobile devices February 27, 2012 March 30, 2012 © Netbiscuits GmbH 2012 12
    13. 13. HTML5 is Great, but Needs Help Do more with less… HTML5 forms part of rich user interfaces, however it cannot do it alone and to truly create interactive design you need more, but at the same time you need to do more with less. In practice you need one code base, ideally mark-up, to describe interactive designs. Without this you are designing individual features to work in multiple in ways in numerous scenarios. March 30, 2012 © Netbiscuits GmbH 2012 13
    14. 14. "You can’t detect HTML5 support, because that doesn’t make any sense. But you can detect support for individual features, like canvas, video, or geolocation" Source: http://diveintohtml5.infoMarch 30, 2012 © Netbiscuits GmbH 2012 14
    15. 15. Developing your Mobile Site Rapid Development + Flexible Platform + Less Lines of Code + Resource Efficiency =  Innovation  Time to Market  Increased ROI March 30, 2012 © Netbiscuits GmbH 2012 15
    16. 16. Parting Note... Most common end user pain points Speed (bandwidth) unfriendly designs Lack of context Unclear user interfaces March 30, 2012 © Netbiscuits GmbH 2012 16
    17. 17. Enabling the Mobile Experience Since 2000 m.netbiscuits.com d.hallas@netbiscuits.com www.netbiscuits.com March 30, 2012 © Netbiscuits GmbH 2012 17

    ×