Mixing digital ed version marin software

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  • Company OverviewFounded in April 2006; commercial launch October 2007175+ employees; offices in San Francisco, Chicago, New York, Shanghai, Singapore, and London800+ clients direct and via agenciesGlobal footprint, running programs in 47 countriesMarin Enterprise Edition®Enterprise-class platform for managing search, display, and social$1.8 Billion in annualized spend running on Marin600 MM+ keywords updated and bid nightly99.9% application uptimeMarin Professional EditionPaid search management application designed for advertisers and agencies spending less than $100,000 per month.
  • But query volume isn’t growing as fast as spend already.This has been validated by our own data and industry dataIncreasing pressure on CPC, creating ROI challenges for the marketer.How do you respond?
  • The Intelligent search marketer needs to respond by:Optimizing existing inventoryExpanding inventory Pay attention to the long tailMeasure the true value of searchRemember, search is more than the PCSocial
  • If facebook were a country, it would be the 3rd largest country.. And have the highest internet penetration rate!Of the 500 million users, over half login every weekTime per user: >7h/month on facebook, that’s almost 3x any other site in the top 10 (G, Y, M, Amazon, AOL, News Corp, eBay)
  • Mixing digital ed version marin software

    1. 1. Digital Sparks: Technology for agencies<br />
    2. 2. The Leading Online Advertising Management Platform<br />$2.1<br />
    3. 3. About Marin Software<br />Spend is rising faster than query volume, driving increases in cost-per-click<br />
    4. 4. The Search Marketer’s Dilemma<br />Increase spend while maintaining a constant ROI<br />4<br />The Search Marketer’s Challenge<br />(Increase volume while maintaining ROI)<br />
    5. 5. Platform<br />5<br />
    6. 6. 6<br />
    7. 7. Start With The Right Data<br />7<br />Marin was designed to optimise using the data that matters most to your clients<br />
    8. 8. Separate Mobile Campaigns<br />Separate audience<br />Separate targeting<br />Separate tracking<br />Separate bidding<br />8<br />Cost<br />Per<br />Conv<br />7.4%<br />
    9. 9. Link Phone Conversations to Paid Search<br />9<br />2.5x<br />39%<br />ROI<br />AOV<br />Analytics<br />Reporting<br />Optimisation<br />
    10. 10. Proven Financial Lift<br />38% increase in conversion rates; <br />18% decrease in average CPA<br />60% improvement in ROI; <br />Cut spend by 10%<br />83% lift in ROAS and 136% increase in revenue from long tail campaigns<br />20% overall decrease in CPL;<br />600% increase in content network leads<br />45% more conversions;<br />28% increased revenue<br />400% increase in conversions;<br />Doubled ROI<br />30% increase in leads;<br />bidding to multiple events<br />33% decrease in CPA; <br />12% increase in conversion rates<br />
    11. 11. Proven Time Savings<br />Doubled keywords under <br />management with same <br />resources<br />90% less time spent bidding; 40% less time on campaign management<br /> Creating 74% more seasonal<br /> groups, with less resources<br />80% reduction in time spent reporting<br />33% less time spent <br />managing paid search<br />50% less time spent on management; 66% reduction in on-boarding time<br />50% less time spent<br />managing paid search<br />50% reduction in hours required to<br /> manage paid search programs<br />

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