Mixing digital

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Mixing digital

  1. 1. What is Pinterest• Launched in 2010• Pin board style social image sharing tool• Manage theme based collections of images• Re-pin images you like• Click through to the website that is housing the image• Follow, comment, tag and re-pin images
  2. 2. Example of a user account
  3. 3. Pinterest stats20% of Facebookers are on Pinterest daily
  4. 4. Pinterest stats
  5. 5. Brand example• Brand – Honda• Requirements – To launch the official Honda board and to use a visual element to market their cars• Campaign – Honda Pintermission• Objective – Get people to take a 24 hour break from Pinterest
  6. 6. Honda
  7. 7. Pintermission
  8. 8. Pintermission
  9. 9. Conclusion• The level of adoption means that it will become one of the main stream players comfortably sitting among the social platform elite.• It takes minutes to set up and you can still be considered to be an early adopter• No invitation required any more• Should be considered for any marketing campaign

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