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Mig technology strategy
 

Mig technology strategy

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    Mig technology strategy Mig technology strategy Presentation Transcript

    • The Media Innovation Group A WPP Company
    • A little bit about us...
    • Industry Slide
    • Table of Contents OMG?!?!?
    • The MIG’s strategy offers a sustainable competitive advantage
      • BUILD proprietary technology
      • PARTNER with industry leaders
      • INTEGRATE both to drive client results
      1 2 3
    • MIG Leverages Technology, Data & Partnerships
      • MIG has the experience and proprietary technology to help marketers navigate the digital marketing arena effectively
      • MIG solutions, tailored to clients’ needs, streamline the integration process to maximize the effectiveness of digital campaigns
      Advertiser Publisher Data Tech Network Agency Select Partners for Engagement Exchange
    • Including our own...
    • The Benefits of this Approach
      • Clients get the value of point solutions PLUS the value of integration = better campaign performance, more accountability, focussed deployment of skills based on competence
      • Capability to build only what we feel is strategically important for our clients and agencies (e.g. Trader / DMP)
      • Creates a clear point of entry into WPP for the companies within a highly complex ecosystem in an organised way
      • Agnostic for agencies – many of our technology relationship leads come from conversations our agencies started
      • Guides investment decisions for our business
      • Builds core competence and understanding on an organisational level