Lovehoney
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Lovehoney

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  • Hello & thanks to everyone for attending <br /> I’m Matt Curry, head of ecommerce for Lovehoney <br /> Been invited by SLI to talk about internationalisation efforts at Lovehoney <br /> Been with SLI for 2 ½ years <br /> Will explain why later
  • Firstly a warning, if you’re unfamiliar with what lovehoney does, then you’re in for a fun afternoon. But there’s nothing too bad, as I wrote part of this presentation on a train. Most people are able to work on trains, I however cannot,
  • How we used to see the world
  • Lovehoney, retailer of sex toys, 2nd in the Hitwise hit parade of intimate apparel & accessories, but the biggest online retailer of sex toys, 1 in 3 sex toys bought online in the uK is sold by us. – But we’re Not just Lovehoney, but .com, and soon to be .com.au, bluebella, cocklocker, hen night, and now Coco de Mer, along with 6 other sites.
  • Kuang –Kun Chieh
  • How our sites are made – we press the clone button <br /> <br /> Our flagship site, isn’t a dotcom – do we move it to a dotcom, and try to make a single all singing & dancing site for all currencies and languages? <br /> <br /> Maybe. But this .co.uk is a £50m business – nothing I want to screw over soon.
  • Now about 18% of our business
  • Quick Wins
  • Marketplaces
  • Local PR <br /> Do any story with a geographic angle <br /> The same way that you’re re-write a story for the Scottish paper and the irish papers <br /> Then you can spin it out to local pr, who are much more likely to run
  • Translated PPC
  • affiliates
  • Customer Services <br /> <br /> Get it good from the start <br /> <br /> And unexpected delight for international customers on lovehoney
  • Tough Stuff
  • Translation is hard work <br /> Budget <br /> All the small things
  • SEO – Hreflang and site parity
  • Administration – workflow, we adapted our workflow quickly
  • FAIL
  • Recruitment <br /> Didn’t do fast enough <br /> Still have a reticence
  • Shipping and customs <br /> “adult novelty”
  • Full Fat Lovehoney

Lovehoney Lovehoney Presentation Transcript

  • Well, what is Vibrator in Suomi? July 2014 @mattycurry from @lovehoney
  • (but not too rude for 2.55pm on a Thursday) WARNING!
  • R.o.W Targeted Strategic Flagship
  • R.o.W Targeted Strategic Flagship
  • R.o.W Targeted Strategic Flagship Delivery Solution Brand PPC Translated Landings Translated Brand & Generics PPC Currency Support? Full Translated Site Full Translated PPC Payment Methods Offline Marketing Email Marketing Social Media Blog Community Buyers Guides Reviews Video Model of the Month
  • R.o.W Targeted Strategic Flagship Delivery Solution Brand PPC Translated Landings Translated Brand & Generics PPC Currency Support Full Translated Site Full Translated PPC Payment Methods Offline Marketing Email Marketing Social Media Blog Community Buyers Guides Reviews Video Model of the Month
  • STEP1: Have a plan of support levels and stick to it! STEP 2: Do the basics first Spread yourself thin so then you can learn Gather social proof Think about how you would be ordering internationally STEP 3: Recruit! Admin & customer service Don’t forget what made you special in the UK STEP 4: Profit!