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Israel Digital Outreach – 17th Jan. 2011                          Andrew Gerrard              andrew.gerrard@wearelikemind...
All of the web is becoming social      All business is done on the web      All business will be Social Business      Beyo...
#LikeMinds
#LikeMinds
#LikeMinds
You cant expect employees to look        at email at 11pm,        but stop them looking at Facebook at        11am        ...
The shape of a new social business also     needs the shape of a new kind of leader     Someone willing to be the bridge, ...
Challenge#LikeMinds
Current Business Mentality Cubicles    Corridors     Meetings   of           of           ofConstraint Communication   Con...
Social Business FuturePermission          Paths    Platforms    to                to         to   Act             Converse...
Social Business Design   Internal         External   Enable#LikeMinds
Start here#LikeMinds
Collaboration#LikeMinds
“On the Internet, nobody knows you’re a dog.”#LikeMinds
“On the Internet, nobody knows              you’re a dog. But they can              smell a marketer a mile away”#LikeMinds
#LikeMinds
The elastic velvet rope#LikeMinds
#LikeMinds
#LikeMinds
#LikeMinds
#LikeMinds
#LikeMinds
Double Deviation#LikeMinds
#LikeMinds
#LikeMinds
/həˈmɒdʒ.ɪ.naɪzd/#LikeMinds
#LikeMinds
Israel Digital Outreach – 17th Jan. 2011                          Andrew Gerrard              andrew.gerrard@wearelikemind...
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Transcript of "Like%20 minds%20 %20future%20of%20social%20media%2c%20israel%20digital%20outreach%2c%20jan.%202012"

  1. 1. Israel Digital Outreach – 17th Jan. 2011 Andrew Gerrard andrew.gerrard@wearelikeminds.com @andrewgerrard#LikeMinds
  2. 2. All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business. Jeff Dachis Founder & CEO, Dachis Group#LikeMinds
  3. 3. #LikeMinds
  4. 4. #LikeMinds
  5. 5. #LikeMinds
  6. 6. You cant expect employees to look at email at 11pm, but stop them looking at Facebook at 11am Vivek Badrinath CEO, Orange Business Services#LikeMinds
  7. 7. The shape of a new social business also needs the shape of a new kind of leader Someone willing to be the bridge, not the person front and center to every decision, but the coach and the moderator and the facilitator. Amber Naslund VP Social Strategy, Radian6#LikeMinds
  8. 8. Challenge#LikeMinds
  9. 9. Current Business Mentality Cubicles Corridors Meetings of of ofConstraint Communication Control#LikeMinds
  10. 10. Social Business FuturePermission Paths Platforms to to to Act Converse Collaborate#LikeMinds
  11. 11. Social Business Design Internal External Enable#LikeMinds
  12. 12. Start here#LikeMinds
  13. 13. Collaboration#LikeMinds
  14. 14. “On the Internet, nobody knows you’re a dog.”#LikeMinds
  15. 15. “On the Internet, nobody knows you’re a dog. But they can smell a marketer a mile away”#LikeMinds
  16. 16. #LikeMinds
  17. 17. The elastic velvet rope#LikeMinds
  18. 18. #LikeMinds
  19. 19. #LikeMinds
  20. 20. #LikeMinds
  21. 21. #LikeMinds
  22. 22. #LikeMinds
  23. 23. Double Deviation#LikeMinds
  24. 24. #LikeMinds
  25. 25. #LikeMinds
  26. 26. /həˈmɒdʒ.ɪ.naɪzd/#LikeMinds
  27. 27. #LikeMinds
  28. 28. Israel Digital Outreach – 17th Jan. 2011 Andrew Gerrard andrew.gerrard@wearelikeminds.com @andrewgerrard#LikeMinds
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