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  • 1. Israel Digital Outreach – 17th Jan. 2011 Andrew Gerrard andrew.gerrard@wearelikeminds.com @andrewgerrard#LikeMinds
  • 2. All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business. Jeff Dachis Founder & CEO, Dachis Group#LikeMinds
  • 3. #LikeMinds
  • 4. #LikeMinds
  • 5. #LikeMinds
  • 6. You cant expect employees to look at email at 11pm, but stop them looking at Facebook at 11am Vivek Badrinath CEO, Orange Business Services#LikeMinds
  • 7. The shape of a new social business also needs the shape of a new kind of leader Someone willing to be the bridge, not the person front and center to every decision, but the coach and the moderator and the facilitator. Amber Naslund VP Social Strategy, Radian6#LikeMinds
  • 8. Challenge#LikeMinds
  • 9. Current Business Mentality Cubicles Corridors Meetings of of ofConstraint Communication Control#LikeMinds
  • 10. Social Business FuturePermission Paths Platforms to to to Act Converse Collaborate#LikeMinds
  • 11. Social Business Design Internal External Enable#LikeMinds
  • 12. Start here#LikeMinds
  • 13. Collaboration#LikeMinds
  • 14. “On the Internet, nobody knows you’re a dog.”#LikeMinds
  • 15. “On the Internet, nobody knows you’re a dog. But they can smell a marketer a mile away”#LikeMinds
  • 16. #LikeMinds
  • 17. The elastic velvet rope#LikeMinds
  • 18. #LikeMinds
  • 19. #LikeMinds
  • 20. #LikeMinds
  • 21. #LikeMinds
  • 22. #LikeMinds
  • 23. Double Deviation#LikeMinds
  • 24. #LikeMinds
  • 25. #LikeMinds
  • 26. /həˈmɒdʒ.ɪ.naɪzd/#LikeMinds
  • 27. #LikeMinds
  • 28. Israel Digital Outreach – 17th Jan. 2011 Andrew Gerrard andrew.gerrard@wearelikeminds.com @andrewgerrard#LikeMinds