Your SlideShare is downloading. ×
Ifeelgoods mixing-digital-november-2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ifeelgoods mixing-digital-november-2011

1,428
views

Published on

Digital Sparks- Social Media technologies

Digital Sparks- Social Media technologies

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,428
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Why does it work?High perceived value, low actual costEasily plugs into social mediaMassive consumer adoptionFrictionless fulfillment
  • Transcript

    • 1. IFEELGOODSSOCIAL MEDIA INCENTIVES FOR RETAILERS November 16th, 2011
    • 2. The Ifeelgoods Solution Free Buy 2 gift! - No competitive get 3 advantage Free Save Coupons - Product devaluation shipping $10 - Margins reduced - *Estimated $20 billion in promtion costs this yearConsumers - High perceived value for your customers - Instant redemption - Margins increased - Promotions go viral - Customized incentives Digital Goods Publishers We aim to replace every traditional incentive with the most relevant digital good for a consumer 2
    • 3. WHAT KINDS OF DIGITAL GOODS? Facebook CreditsMusic Films VOD Skype eMagazines minutes 3
    • 4. WHY DIGITAL GOODS INCENTIVES? Over 300 Million People Play Social Equal Value, Different Perception Games Each Month Primarily on Facebook with their friendsAs an incentive: High perceived value, low actual  Exclusive payment for all Facebook cost games Easily plugs into social media  Watch movies, TV shows and concerts Massive consumer adoption on Facebook Frictionless fulfillment 4
    • 5. FILMS & CONCERTS
    • 6. TV REALITY SHOW-BIG BROTHER UK You can vote using Facebook credits and share your vote on your wall/timeline
    • 7. PRODUCTS
    • 8. FAN GROWTH + EMAIL SIGN UP (MICRO-INCENTIVES) One-Two punch to build fans and CRM database • Best practice for building fans • Users must like on Facebook and sign up for emails in order to get credits • Requiring Facebook email address ensures quality addresses Average Results • Fan base increases by 122% on average • 60-70% of users will post on their wall leading to viral spread of offer • Fan acquisition cost 65% lower than other channels* • 35% lower fan abandonment rate vs. other fan promotions**Ice.com Case Study Data 8
    • 9. FANGATE + MOBILE SIGN UP 1. User Likes fan page and enters Mobile number2. Mobile is verified and IfeelgoodsSends a text with a redemption code 17
    • 10. FANGATE + MOBILE SIGN UP 3. User enters redemption code in order to redeem free credits. 60% share 30% of4. User shares on their wall. conversions from shares 18
    • 11. PURCHASE INCENTIVE (MACRO-INCENTIVES) Reward customers for their purchase with a Facebook or Skype credit incentive Credits Offer • Users only receive credit after valid added to purchase is made ensuring revenue Retailer site • Can be offered as a stand alone promotion or in conjunction with another offer (ex. 15% off plus 25 Free Facebook Credits) Purchase Redemption Average Results Link • 80% Facebook Credit Redemption Rate • 50-60% Facebook Share Rate • 20-30% Redemption Rate from Shares (secondary/bonus consumer) Redemption ConfirmationResults based on average across all retailers to date 19
    • 12. YOUTUBE & TWITTERIncrease your presence on Youtube & Twitter thanks to digital goods• Give Facebook or Skype credits to your consumers• Watch this video and share it to receive 10 Credits• Follow and re-tweet this message to receive 5 Credits 20
    • 13. FACEBOOK ADVERTISINGFacebook Ads which mention Credits yield 2-3x higher CTR than ads without • Ifeelgoods can run Facebook Ad program or simply advise on optimizations • Partnering with Ifeelgoods provides exclusive targeting access to existing credits users 21
    • 14. STRATEGY FOR MAXIMIZING ROI OF FACEBOOK CREDITS INCENTIVES Retarget customers with new Build database of promotions such as customers purchases motivated by Facebook CreditsBegin withnon-purchaseincentives 22
    • 15. USE DIGITAL GOODS AS INCENTIVES FOR… Purchase Email Signup SMS Signup Fans User Generated Referrals In-Store Content Check-insContest Entries Sharing Tweets Registrations …PRACTICALLY ANYTHING 23
    • 16. CLIENT LIST24
    • 17. CONTACT….Elias Moubayedelias@ifeelgoods.com+44 7768 271 943 25

    ×