Welcome to the

FUTURE of
MARKETING
Silverpop’s Agency customers
Behavioural Marketing Automation
Behavioural Marketing Automation

Sophistication

Individualised, AnalyticsDriven Relatio...
Agency of the year 2012/13
Joined Silverpop in July 2012 with 1 client and now have 6
on boarded on to Silverpop Engage
•
•

Open and click-through rates higher than industry averages
Excellent Deliverability

Clients and Prospective clients ...
Liverpool Football Club
Integrating Silverpop with their main CRM has allowed LFC to
respond to fan behaviour for the deli...
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Digital sparks silverpop pres

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Digital sparks silverpop pres

  1. 1. Welcome to the FUTURE of MARKETING
  2. 2. Silverpop’s Agency customers
  3. 3. Behavioural Marketing Automation Behavioural Marketing Automation Sophistication Individualised, AnalyticsDriven Relationships Marketing Automation Automated Interactions Real-Time Scoring ESP Threshold Email Marketing Dynamic Content & Relational Data Batch Integrations and Targeting Personalization and Blast Customer Experience
  4. 4. Agency of the year 2012/13 Joined Silverpop in July 2012 with 1 client and now have 6 on boarded on to Silverpop Engage
  5. 5. • • Open and click-through rates higher than industry averages Excellent Deliverability Clients and Prospective clients are excited by: • • Send Time Optimisation Share & Publish To Social In addition to the high level of marketing automation that can be achieved using: 1) Programs 2) Lead Management 3) Scoring “When demonstrating the platform, it’s an easy sell thanks to the easy to understand interface, WYSIWYG editor, and visual, useful reports – it’s clear that it’s a system that was designed with the marketer in mind”!
  6. 6. Liverpool Football Club Integrating Silverpop with their main CRM has allowed LFC to respond to fan behaviour for the delivery of both tactical and strategic automated campaigns delivering functionality such as: • • • Bespoke landing pages Forward to a friend Share to social LFC have already seen considerable benefit in the ease of campaign setup and familiarity with the platform across both marketing and design teams and this is being extended into delivering a range of automated campaigns triggered by customer behaviours.
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