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Digital sparks presentation podifi

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  • 1. Helping you close the loop at point of sale Catherine Titherington #1 Mobile Pioneers
  • 2. This is our story… 1999 Founded & Incorporated Reduced churn by 2.5% = £15m 2004 AIM Listed Over 10 million transactions a year Created & developed the worlds largest loyalty engagement campaign in history 2009 Consumer engagement was up by 1,000% from previous campaigns The largest ever Global SMS Campaign
  • 3. 2010 Between them they have over 15 million users world wide The first ever mobile app for a national newspaper & estate agent. The first app for consumers to view Premier League Football highlights. 2011 IS027000 Accreditation. The first mobile Over 10 million payment transaction. transactions a year Exclusive mobile partner for Microsoft. 2013 Conversion from issuance to redemption average of 47%. Previously unknown figure in paper coupons podifi technology is patented and introduced to the market through key over the counter channels
  • 4. Identify….
  • 5. Podifi - for clients To use our patented interactive mobile wallet to enable your clients to: • Engage the “invisible” customer • Create a new channel of communication which is of “stickiness” and value to the customer. • Increase revenues through incentives, rewards, loyalty and direct communications • Leverage the potential of Smartphones • Align on-line data with off-line data
  • 6. Podifi - for agencies Podifi enables you to : • Provide an ROI tool for all your campaigns • Gives you access to a new resource and potential revenue stream • Extends your range from apps of “one off” vouchers to interactive mobile wallet • Leverage the potential of Smartphones beyond what you maybe offer currently • Partner with an organization that has vast knowledge in the field of mobile communications, loyalty and couponing.
  • 7. So here’s how it works The cloud based platform Consumer handset The pod EPoS Self Service Platform. Offers and Rewards can be created and published with in depth reporting, analytics instantly available. Hero images can be changed and edited. Push Notifications can also be planned and Redemption mechanism. The user „taps‟ the pod which is connected to a till, this closes the loop at the point of purchase. Ability to track offer to customer. The redemption is processed through the EPoS by allocation of a relevant PLU Code. Podifi is supported on all modern and legacy tills. published via the Platform. Simple to use Interactive Mobile Wallet available on Android and iOS. Ability to include offers, rewards, news, information and feedback. Optional advertising placement and competition can be integrated into the hero images. Direct communication to an omni-present personal device.
  • 8. Handset – Customisable features Loyalty Visit based reward tools able to influence frequency of visit; identify and reward loyal shoppers Feedback Measurement of experience and additional data and insight about users view of products Dynamic Hero Images Able to link to rich media, sponsorship or offer contained within the wallet Promotional offers and coupons specific to venues and users News Opportunity to link offers to campaigns and place retailer at heart of community
  • 9. podifi – plug & play in store Plug and Play Pods integrate with existing EPoS and basic legacy cash registers. Uses same input to till as barcode scanner Contactless Takes away issues of staff training / mal redemption. More reliable redemption experience for store and customer. Compatible with all existing smartphones Discreet Minimal PoS footprint Quick Over 98% of redemptions in under 2 seconds. Real time data flow to cloud platform Reliable 1000‟s redemptions per week tested during student drink promotion Validates Processes vouchers to determine validity by location, product, user, time etc. Declines invalid offers; processes valid offers and reduces balance at till Attributes and reports Facilitates real time communication to cloud portal. Reports all redemptions including date and time stamp. Ensures no data reliance upon store owner or employees Effective and Green Remove issues associated with paper
  • 10. podifi - cloud based platform Real time reports on issuance / redemption; filters for period, store, offer etc
  • 11. What we are looking for tonight – Agency Partners – Opportunities to present to in-house teams – Introductions to potentially interested parties – Supply of demo kit to “approved” agencies – Interested in finding out more…….
  • 12. Catherine Titherington 0161 874 4222 Catherine.titherington@2ergo.com podifi.com

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