Digital sparks matt ogilvy

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Digital sparks matt ogilvy

  1. 1. @Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />matt gierhart<br />head of social<br />
  2. 2. Brand EXPERIENCES<br />AREMorethan EYEBALLS<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  3. 3. two really famous case studies<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  4. 4. @Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  5. 5. @Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  6. 6. it get’s worse<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  7. 7. Brands<br />Offers<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  8. 8. what is the marketing of the offer?<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  9. 9. below the line<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  10. 10. G A P<br />DISCONNECTING EXPERIENCES<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  11. 11. EXTENDING EXPERIENCE<br />><br />><br />Products<br />Values<br />Experiences<br />@Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  12. 12. Thank you?<br />A brand experience is more than a marketing campaign. it involves the entirebrand.<br />
  13. 13. @Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />
  14. 14.
  15. 15. @Mattgierhart<br />#DIGITALSPARKS<br />matt.gierhart@ogilvy.com<br />thank you<br />matt.gierhart@ogilvy.com<br />twitter: @mattgierhart<br />

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