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Digital sparks matt ogilvy
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Digital sparks matt ogilvy

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  • 1. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
    matt gierhart
    head of social
  • 2. Brand EXPERIENCES
    AREMorethan EYEBALLS
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 3. two really famous case studies
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 4. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 5. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 6. it get’s worse
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 7. Brands
    Offers
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 8. what is the marketing of the offer?
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 9. below the line
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 10. G A P
    DISCONNECTING EXPERIENCES
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 11. EXTENDING EXPERIENCE
    >
    >
    Products
    Values
    Experiences
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 12. Thank you?
    A brand experience is more than a marketing campaign. it involves the entirebrand.
  • 13. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 14.
  • 15. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
    thank you
    matt.gierhart@ogilvy.com
    twitter: @mattgierhart