• Like
Digital sparks matt ogilvy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Digital sparks matt ogilvy

  • 568 views
Published

 

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
568
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
    matt gierhart
    head of social
  • 2. Brand EXPERIENCES
    AREMorethan EYEBALLS
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 3. two really famous case studies
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 4. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 5. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 6. it get’s worse
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 7. Brands
    Offers
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 8. what is the marketing of the offer?
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 9. below the line
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 10. G A P
    DISCONNECTING EXPERIENCES
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 11. EXTENDING EXPERIENCE
    >
    >
    Products
    Values
    Experiences
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 12. Thank you?
    A brand experience is more than a marketing campaign. it involves the entirebrand.
  • 13. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • 14.
  • 15. @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
    thank you
    matt.gierhart@ogilvy.com
    twitter: @mattgierhart