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Digital sparks matt ogilvy
 

Digital sparks matt ogilvy

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    Digital sparks matt ogilvy Digital sparks matt ogilvy Presentation Transcript

    • @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
      matt gierhart
      head of social
    • Brand EXPERIENCES
      AREMorethan EYEBALLS
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • two really famous case studies
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • it get’s worse
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • Brands
      Offers
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • what is the marketing of the offer?
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • below the line
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • G A P
      DISCONNECTING EXPERIENCES
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • EXTENDING EXPERIENCE
      >
      >
      Products
      Values
      Experiences
      @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • Thank you?
      A brand experience is more than a marketing campaign. it involves the entirebrand.
    • @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
    • @Mattgierhart
      #DIGITALSPARKS
      matt.gierhart@ogilvy.com
      thank you
      matt.gierhart@ogilvy.com
      twitter: @mattgierhart