Digital sparks matt ogilvy
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Digital sparks matt ogilvy

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Digital sparks matt ogilvy Digital sparks matt ogilvy Presentation Transcript

  • @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
    matt gierhart
    head of social
  • Brand EXPERIENCES
    AREMorethan EYEBALLS
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • two really famous case studies
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • it get’s worse
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • Brands
    Offers
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • what is the marketing of the offer?
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • below the line
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • G A P
    DISCONNECTING EXPERIENCES
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • EXTENDING EXPERIENCE
    >
    >
    Products
    Values
    Experiences
    @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • Thank you?
    A brand experience is more than a marketing campaign. it involves the entirebrand.
  • @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
  • @Mattgierhart
    #DIGITALSPARKS
    matt.gierhart@ogilvy.com
    thank you
    matt.gierhart@ogilvy.com
    twitter: @mattgierhart