Digital sparks march 2012
Upcoming SlideShare
Loading in...5
×
 

Digital sparks march 2012

on

  • 527 views

Russell

Russell

Statistics

Views

Total Views
527
Views on SlideShare
527
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Exponential growth
  • Exponential growth
  • Exponential growth
  • COUPONS 61% of consumers use (all types) coupons up from 52% in June 2010 Valassis, May 2011 800% YOY increase in queries for coupons, vouchers & offers – Ian Carrington, Think Mobile Google 2011 MOBILE Smartphone growth 50% YOY & ownership up to 50% KANTAR Oct 2011 – predicting 90% by 2016 50% viewing retail business site on mobile 13% of all retail search queries are mobile and 29% of restaurant queries 59% people want mobile coupons - most popular advertising format Orange, Exposure 2 22%  have used an Internet coupon in the last 12 months Valassis, May 2011 22% of mobile media users 1 million in 2005 CD market share 86% 500 million in 2011 CD market 49%
  • 1. Glue 2. Data
  • Clearly been promised mobile coupons for years, but always require upgrade of epos, or EPOS, or both. Or new hardware.
  • Benefits described through a family Dave is director of his own small engineering company , he’s often out and about in his car talking to customers Kate is a part-time charity worker with Oxfam and so has some time free in the week to meet friends Phoebe their daughter doing well in her studies for exams this summer , but hard to see how as she’s permanently on Facebook when she’s not texting her friends! Dad a Blackberry, Mum a new Android from Samsung and Phoebe is in the last months of her contract with a Nokia feature phone that she can’t wait to get rid of, hoping for an iPhone for her birthday They all use their phones a lot , carry it with them everywhere , and is the one device they never leave home without. This has long been recognised as the perfect device for redeeming coupons but the reality has been too expensive or complex to deliver until now…..
  • With your existing Inginico Chip and Pin hardware and IBMs Storepay… One simple software upgrade to include the EE coupon redemption capability to redeem offers and vouchers in store, Live and Secure We will describe the customer experience, how it relates to your media activities and the capability it delivers to the business through their customer journeys
  • Re-marketing invite To Breakfast club with special deals Or on the move club where he is helped to find the nearest through downloading app and updating his TomTom with McD locations
  • Re-marketing invite To Breakfast club with special deals Or on the move club where he is helped to find the nearest through downloading app and updating his TomTom with McD locations
  • Introduction After the success of Blockbusters first campaign with Eagle Eye Solutions, the company required the opportunity to engage with new customer bases through innovative mechanics. Separately, T-Mobile required the ability to provide loyalty services to its subscribers through 3rd party offers and services. Objectives Increase consumer engagement. Develop customer loyalty. Reduce the risk of mal-redemption. Solution Created an exclusive, weekly promotion to all T-Mobile Customers advertised via mobile, TV, print, outdoor activity and loyalty scheme integration. Customer texts ‘ NIGHT IN ’ to 3000 to request a mobile coupon, which is redeemable through existing Chip and PIN infrastructure in all blockbuster stores in the UK. Results Large consumer engagement results achieved. High redemption rates, displaying weekly growth. Valuable insight into members ’ buying behaviour created, as each unique code is fully traceable

Digital sparks march 2012 Digital sparks march 2012 Presentation Transcript

  • Mobile InstoreRussell Buckley@russellbuckley
  • About Us
  • 4
  • 5
  • 90%+6
  • sCommerce
  • Consumer behaviour is on the move COUPONS •61% of consumers use coupons up from 52% *1 •800% YOY increase in queries for coupons, vouchers & offers *2 MOBILE •50% viewing retail business site on mobile *1 •13% of all retail search queries are mobile and 29% of restaurant queries *1 •59% people want mobile coupons *4 •22% of mobile media users have redeemed a mobile coupon*5
  • 13%Underspend
  • Increasing customer engagement to the point of sale with mobile Dave Kate
  • Increasing customer engagement to the point of sale with mobile Dave One simple APP upgrade to drive customer PoS Site engagement. More SMS customers in- Live & secure store more offer & coupon redemption often.Kate CLOSING THE LOOP
  • Dave’s journey – Customer acquisition Platform Issuance & Live Redemption data Redemption Toiletries Saver OFFER! SMS SMS PoS Dave Site Basket App Location Poster /Press APP OtherSMS / QR Email/ Web Reply request for offer SMS
  • Outbound SMS Platform Priority Moments Issuance & Live Redemption data Redemption CRM Data Lunch Saver OFFER! SMS SMS PoS Dave Site Basket App LocationTimed /Location APP Other Reply request for offer SMS
  • T-Mobile with Blockbuster 2 million 400,000 38% customers requested offer in-store redemptions increase in basket size
  • Thank you for listening… russell@eagleeye.com Twitter: @russellbuckley www.mobhappy.com