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  • We’re the only company to offer marketers the opportunity to unite customer acquisition and engagement creating exponentially more brand advocates across social media properties .Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter.And we do it on a global basis, with more resources than any other player in social today – including engineers, strategists and designers. Weve been building applications since the first minute Facebook allowed you to do soOnly CO's Social Marketing Suite offers the innovative +Circle tagging system which dynamically creates and populates Circles with followers based on post engagement, simplifying audience segmentation and advancing content targeting on Google+.An industry-first, innovative +Circle tagging system efficiently segments audiences by dynamically creating Circles based on user engagement with tagged posts, enabling brands to precisely target followers who are actively participating in the conversation.Global brands and their agencies can plan, preview, schedule and publish a variety of post types, delivering targeted messages to specific Circles, streamlining publishing to multiple G+ Pages under management, by any Admin.Google+ Page and Post Analytics enable brands and their agencies to track metrics and identify trends followers and engagement across all Pages with the ability to drill down into per-Page and per-Post metrics for deep insight into publishing and engagement strategies
  • Only CO's Social Marketing Suite offers the innovative +Circle tagging system which dynamically creates and populates Circles with followers based on post engagement, simplifying audience segmentation and advancing content targeting on Google+.An industry-first, innovative +Circle tagging system efficiently segments audiences by dynamically creating Circles based on user engagement with tagged posts, enabling brands to precisely target followers who are actively participating in the conversation.Global brands and their agencies can plan, preview, schedule and publish a variety of post types, delivering targeted messages to specific Circles, streamlining publishing to multiple G+ Pages under management, by any Admin.Google+ Page and Post Analytics enable brands and their agencies to track metrics and identify trends followers and engagement across all Pages with the ability to drill down into per-Page and per-Post metrics for deep insight into publishing and engagement strategies
  • The pain onFacebook starts with efficiently scaling, controlling, managing and measuring all of your brand pages, Likes in the different countries on those pages, multiple stakeholders in and out of the enterprise – including the agencies – as well as Twitter profiles. This is a complex challenge. We call it the plumbing problem, and the first step is to deploy an enterprise class social media management platform that can get this all under control. That’s what our Social Marketing Suite does.
  • What we do is help marketers succeed in social. How do we do it?We have the leading enterprise software solution for building, managing and measuring brand presence onFacebook and Twitter,Which we combine with services delivered by a team of social marketing experts who’ve helped craft some of the most successful social marketing strategies and experiences.
  • Because of what we do and how we do it, we’re the only company out there with over 1 M fans engaged in a branded application for multiple customers. We’ve had 2 go over 10 M, Kohl’s Cares for Kids and Travel Channel Kidnap. We’ve embodied these lessons learned into our core product platform, the Social Marketing Suite, as well as premium applications like “Crowdsourced Voting” which was built with the insights we learned from experiences like Kohl’s Cares for Kids.
  • Local connections are powerful. It’s where guests and customers interact with the brand. It’s their Park Hyatt Shanghai. Hyatt using our Suite to create local branded experiences on global pages that are consistent, yet tailored to reach regional and local audiences. Our Suite makes local audience management possible – with geo-targeted posting; audience management; distributed roles, permissions and workflow to empower local administrators; content library of approved and relevant posts and finally application templates that can be rolled out across Pages.
  • Our Suite is massively scalable. In the case of Ticketmaster (Live Nation), they create templates where their local venues can efficiently launch local experiences that are relevant to their venues. Our Suite empowers them to efficiently launch social campaigns across 105 pages.
  • Our solution scales with the biggest brands. We work with brands like Disney who manage close to 200 pages using our Suite. Some of their pages like Pretty Little Liars, Secret Life of the American Teenager have close to 5 million fans and our Publishing and Moderation Modules are vital to them being able to scale their filtering, monitoring and removal of inappropriate content.
  • Our dashboard has the deepest set of social media analytics, with integrated analytics across post analytics, app stats and page stats. We’ll dive into it during the demo, but we understand from customers that it’s one of core reasons we beat our competitors.
  • Our solution powers the social marketing activities of many of the largest and most respected brands across a range of industries. These are all large enterprises, with big goals and complex requirements in social marketing. We help them succeed.

Context optional Context optional Presentation Transcript

  • Helping brands succeed in social 16th November 2011 Phil Acton, Sales DirectorJamie Mulligan, Account Manager
  • Company Overview© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Hot of the Press!© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Challenge: Manage Facebook, Twitter (and Google+) Presence Brands require tools to efficiently scale, manage and measure engagement across: • Corporate Brand Page • Local Brand Pages • Places Pages • Geographically distributed Likes • Multiple enterprise stakeholders • Likes on Open Graph • Manage Twitter Profile© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • How we can help you succeed Software and Services to Help You Succeed in Social. SAN FRANCISCO . NEW YORK . LONDON© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Track Record of Success More applications with over 1 million users than anyone else Multi-million winners: Travel Chase Channel Community Kidnap Giving 26 Million 3 Million Users Votes Kohl’s Bud Light: Cares Port for Kids Paradise 12 Million 1.3 Million Votes Visitors Cast© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Global Efficiently connect locally while reinforcing corporate brand message. One Day 34 68 350 Pages Apps Pages Managed© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Massively Scalable Local venues use sweepstakes, contests, Stream Apps and geo- targeting to rock their fans. 105 Pages Managed© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Case: Location Based Experiences Amplify the Social Buzz Mobile v Integration Fan base growth of more than 750%, surpassing 1 million fans within 5 weeks Cost to acquire new fan dropped by over 400% over course of campaign Daily wall post activity around Expedia grew 15-30x during the campaign© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • And Family Friendly Robust publishing and moderation tools to scale community management activities. Over 275 187Brand Million Pages Fans© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Demonstrate Success One of only 3 companies Beta testing Facebook page insights Integration with EF allows for Social ROI tracking 367 Million Fans Managed© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Unparalleled Experience Working With Leading Brands Financial & Retail Media/ Travel/ CPG Insurance Entertainment Hospitality© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
  • Context Optional is … ContextOptional.com San Francisco New York London Info@ContextOptional.com 415.738.7997 646.706.7468 +44(0) 207 908 6200 Facebook.com/ContextOptional 30 Maiden Lane 138 W 25th St. 12 Fitzroy St. 6th Floor 10th Floor London Twitter.com/ContextOptional San Francisco New York W1T 4BL CA 94108 NY 10001© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL