SLI Systems - Customer Journey - Manchester 2014
Upcoming SlideShare
Loading in...5
×
 

SLI Systems - Customer Journey - Manchester 2014

on

  • 152 views

 

Statistics

Views

Total Views
152
Views on SlideShare
152
Embed Views
0

Actions

Likes
1
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Go to lakeshorelearning.com and search “math” <br /> - Lakeshore Learning offers refinements by teacher category as well as by parent category <br /> <br />
  • - Kidrobot has tabs for Facebook, Twitter, Instagram and Blog posts related to your search <br /> - Results for Kidrobot: 13% increase in online orders by integrating Learning Search with these features <br /> <br />
  • Go to ftd.com and search “purple roses” <br /> - FTD allows you to sort by number of Facebook Likes <br /> - We pull this data live from Facebook <br />
  • <br /> Use learning to determine most likely matches to the product on this page <br /> Present these results updated in real time <br /> Benefits <br /> Sell more <br /> Improve ROI in paid search <br /> Less bounce drives better search engine credibility (this one can be challenged its kind of hotly debated Tim / Blair what do you think?) <br /> Better customer satisfaction and repeat business <br /> Special use case for out of stock or backordered products <br />

SLI Systems - Customer Journey - Manchester 2014 SLI Systems - Customer Journey - Manchester 2014 Presentation Transcript

  • Ian Scarr UK & EMEA Region Director of Sales, SLI Systems
  • Searchers are your most valuable shoppers 6x 547%
  • Value of Search *Based on analytics data for 200+ retailers 11% higher 3x greater 6 Min. longer Searchers vs. non-searchers* $11.09 w/ search $4.62 w/o search 7 more Pages Per Visit
  • The Search Box
  • The Search Box  25% increase in usage  11k extra searches  £34k potential increase p/m
  • Rich Auto Complete 31.25% PPV 1.81% AOV 2.25% CVR
  • Andersen Windows You not only see products, but PDFs of product info
  • Sports Authority Tablet display of Rich Auto Complete > Issue: Rich Auto Complete falling behind keyboard > Solution: Changed drop down to horizontal instead of vertical
  • Spelling and Terminology SPELLING TERMINOLOGY
  • Redirects 40% Reduction in bounce rate
  • Simple keyword matching is easy
  • Search results should be relevant Search Query: Red dress vs.
  • Result Accuracy Top 5 product 76% 1 2 3 4 5
  • Boden Age, Size, Height, Shape refinements http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
  • The Republic of Tea Creative refinements
  • We recently deployed garden plant finder to filter results based on a specific fruit or vegetable. Thompson and Morgan
  • SwimShop Floating facets and floating search bar
  • Kidrobot
  • FTD
  • Site Search Insights Fifty Shades 50 fifty shades of grey Exclusive distributor of an official line of 50 Shades of Grey products!
  • Site Search Insights Now one of the biggest sellers with wedding planners! Champagne Bubbles
  • SockShop • Show search box prominently • Offer refinements with a drop down menu • Also offer a full list of navigation items in a drop down menu
  • The Trouble with Long Tail SEO Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
  • Drive More Traffic 48K Referrals 2.5K Transactions £220K Revenue
  • Dynamic Product Banners • 48% increase in revenue per click • 14% conversion increase
  • Thank You. To learn more visit sli-systems.com or email discovery@sli-systems.com