Ian Scarr
UK & EMEA Region Director of
Sales, SLI Systems
Searchers are your
most valuable shoppers
6x 547%
Value of Search
*Based on analytics data for 200+ retailers
11%
higher
3x
greater
6 Min.
longer
Searchers vs. non-searcher...
The Search Box
The Search Box
 25% increase in usage
 11k extra searches
 £34k potential increase p/m
Rich Auto Complete
31.25% PPV
1.81% AOV
2.25% CVR
Andersen Windows
You not only see products, but PDFs of product info
Sports Authority
Tablet display of Rich Auto Complete
> Issue: Rich Auto Complete falling behind keyboard
> Solution: Chan...
Spelling and Terminology
SPELLING
TERMINOLOGY
Redirects
40%
Reduction in
bounce rate
Simple keyword matching is easy
Search results should be relevant
Search Query: Red dress
vs.
Result Accuracy
Top 5 product
76%
1 2 3 4
5
Boden
Age, Size, Height, Shape refinements
http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
The Republic of Tea
Creative refinements
We recently deployed garden plant finder to filter results based on a specific fruit or vegetable.
Thompson and Morgan
SwimShop
Floating facets and floating search bar
Kidrobot
FTD
Site Search Insights
Fifty Shades
50
fifty shades of grey
Exclusive distributor of an official
line of 50 Shades of Grey p...
Site Search Insights
Now one of the biggest sellers with
wedding planners!
Champagne Bubbles
SockShop
• Show search box prominently
• Offer refinements with a drop down menu
• Also offer a full list of navigation it...
The Trouble with Long Tail SEO
Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
Drive More Traffic
48K Referrals
2.5K Transactions
£220K Revenue
Dynamic Product Banners
• 48% increase in
revenue per click
• 14% conversion
increase
Thank You.
To learn more visit sli-systems.com or email discovery@sli-systems.com
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SLI Systems - Customer Journey - Manchester 2014

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  • Go to lakeshorelearning.com and search “math”
    - Lakeshore Learning offers refinements by teacher category as well as by parent category

  • - Kidrobot has tabs for Facebook, Twitter, Instagram and Blog posts related to your search
    - Results for Kidrobot: 13% increase in online orders by integrating Learning Search with these features

  • Go to ftd.com and search “purple roses”
    - FTD allows you to sort by number of Facebook Likes
    - We pull this data live from Facebook

  • Use learning to determine most likely matches to the product on this page
    Present these results updated in real time
    Benefits
    Sell more
    Improve ROI in paid search
    Less bounce drives better search engine credibility (this one can be challenged its kind of hotly debated Tim / Blair what do you think?)
    Better customer satisfaction and repeat business
    Special use case for out of stock or backordered products
  • SLI Systems - Customer Journey - Manchester 2014

    1. 1. Ian Scarr UK & EMEA Region Director of Sales, SLI Systems
    2. 2. Searchers are your most valuable shoppers 6x 547%
    3. 3. Value of Search *Based on analytics data for 200+ retailers 11% higher 3x greater 6 Min. longer Searchers vs. non-searchers* $11.09 w/ search $4.62 w/o search 7 more Pages Per Visit
    4. 4. The Search Box
    5. 5. The Search Box  25% increase in usage  11k extra searches  £34k potential increase p/m
    6. 6. Rich Auto Complete 31.25% PPV 1.81% AOV 2.25% CVR
    7. 7. Andersen Windows You not only see products, but PDFs of product info
    8. 8. Sports Authority Tablet display of Rich Auto Complete > Issue: Rich Auto Complete falling behind keyboard > Solution: Changed drop down to horizontal instead of vertical
    9. 9. Spelling and Terminology SPELLING TERMINOLOGY
    10. 10. Redirects 40% Reduction in bounce rate
    11. 11. Simple keyword matching is easy
    12. 12. Search results should be relevant Search Query: Red dress vs.
    13. 13. Result Accuracy Top 5 product 76% 1 2 3 4 5
    14. 14. Boden Age, Size, Height, Shape refinements http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
    15. 15. The Republic of Tea Creative refinements
    16. 16. We recently deployed garden plant finder to filter results based on a specific fruit or vegetable. Thompson and Morgan
    17. 17. SwimShop Floating facets and floating search bar
    18. 18. Kidrobot
    19. 19. FTD
    20. 20. Site Search Insights Fifty Shades 50 fifty shades of grey Exclusive distributor of an official line of 50 Shades of Grey products!
    21. 21. Site Search Insights Now one of the biggest sellers with wedding planners! Champagne Bubbles
    22. 22. SockShop • Show search box prominently • Offer refinements with a drop down menu • Also offer a full list of navigation items in a drop down menu
    23. 23. The Trouble with Long Tail SEO Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
    24. 24. Drive More Traffic 48K Referrals 2.5K Transactions £220K Revenue
    25. 25. Dynamic Product Banners • 48% increase in revenue per click • 14% conversion increase
    26. 26. Thank You. To learn more visit sli-systems.com or email discovery@sli-systems.com

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