Facebook marketing case study KIDEYE

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Facebook marketing case study KIDEYE

  1. 1. CASE STUDY FACEBOOK MARKETING Kideye Eye Supplement Brand
  2. 2. The Brief
  3. 3. Kideye is a supplement brand manufactured & distributed by Visger Pharm. The main function of product is to take care children's eyes..
  4. 4. Kideye now has a wide distribution system spreading across Vietnam market.
  5. 5. Before campaign starts: - Brand awareness and social media activities are bad. - Building customer relations badly, engaging to customer slowly, being competed strongly by other competitors about children foods.
  6. 6. Target audiences: - The main target audiences are Vietnamese moms who have children in primary schools - Potential audience: all mothers have baby. Because this product can be used for all ages. However, it is priority for children who are in school. - Parents who take care specially about nutrition and quality products.
  7. 7. Campaign Objectives: To get online target audiences understand why Kideye product is a good choice their children's eyes
  8. 8. Our solutions
  9. 9. 1. FACEBOOK FAN-PAGE
  10. 10. We provided helpful information, tips for moms to understand deeply and take care health of their children eyes daily by themself. To attract fans more engaged with the brand on the fan page, we represent the message within creative concept, eye-catching designed photos with engaging-
  11. 11. TOTAL FAN 12.468 fans/3 months
  12. 12. PEOPLE TALKING ABOUT THIS
  13. 13. TOTAL POST 277 posts/3 months
  14. 14. FAN-PAGE REACH 100.003 reach/week
  15. 15. 16.392 LIKES / 277 posts 2.059 COMMENTS / 277 posts 3.764 SHARES / 277 posts ENGAGEMENT RATE Engagement rate is so good with the fan-page from 10.000 - 50.000 fans
  16. 16. 2. FB ADS
  17. 17. - We created Facebook ads model with eyecatching pictures and short texts. - The content showed benefits that target audiences received when clicking to LIKE page.
  18. 18. 1.043.565 reaches 17.920 7.840 actions page likes
  19. 19. 3. MINI-CONTESTS
  20. 20. Using mini-contest is to: - Increase the engagement with fans - Maintain the relationship with old fans and build the attraction with new fans.
  21. 21. Mini-contest 1 20.692 SỐ NGƯỜI TIẾP CẬN 464 LIKES 367 LƯỢT THAM GIA 126 SHARES
  22. 22. Mini-contest 2: “Knowledge of mom - Health for baby” 36.744 SỐ NGƯỜI TIẾP CẬN 981 LIKES 786 LƯỢT THAM GIA 624 SHARES
  23. 23. Mini-contest 3 Support for the big contest
  24. 24. Mini-contest 4: “Kideye – shining children eyes” 20.260 SỐ NGƯỜI TIẾP CẬN 665 LƯỢT THAM GIA 789 LIKES 607 SHARES
  25. 25. Positive feedbacks
  26. 26. HÌNH ẢNH FAN NHẬN QUÀ
  27. 27. We post pictures received by fans to stimulate them actively engage and strongly attract new fans.
  28. 28. 4. Big contest: “The first time children go to school”
  29. 29. Gifts for contest
  30. 30. 45 A number of compositions 25 A number of compositions 180 A number of compositions 57 A number of compositions 53 A number of compositions
  31. 31. Extra contest: Slow Quick – Quick Slow - Supporting to increase a number of compositions. - Guaranteeing fully KPIs with brand. - Award structure: • The 9 soonest compositions received a 50,000 VND mobile card for each • A 100,000 VND mobile card is for the latest composition.
  32. 32. 4. APP ADS
  33. 33. - Using eye-catching pictures and short text. Contents correlate the big contest and focus mostly o gifts.
  34. 34. 3.110 clicks 472.319 reaches
  35. 35. Positive feedbacks
  36. 36. Conclusion
  37. 37. 12.468 A number of fans after 3 months. Attracting averagely 140 fans each day. This number increases stably. PTAT ratio of fan-page Kideye Eye Supplement was 3.5%, being higher than the good rate of fan-page from 10,000 – 50,000 fans. According to the Barometer, the ER (Engagement rate) of fan-page from 10000-50000 is 5.4%. In that, this rate of fan-page Kideye is 7.1%
  38. 38. 1.043.565 367 – 665 - 786 180 A number of reaches of Page Like ads. It confirms that the contents are suitable and necessary for mother’s needs about children health. A number of people who participate minicontests. This is really impressive numbers, confirming that attracted special attention from target audiences. Also, after each contest, Kideye received positive feedbacks. A number of compositions participated “The first time children go to school“ contest. The figure shows the success of this contest when the activity on the hot fan-page does not seem to be effective. Besides, there are not any PR post about the contest on the popular websites.
  39. 39. THANK YOU!
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