Social Communities: Diamonds in the Rough by Gillian Muessig
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Social Communities: Diamonds in the Rough by Gillian Muessig

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MivaCon 2014 Breakout Session: Social Communities: Diamonds in the Rough ...

MivaCon 2014 Breakout Session: Social Communities: Diamonds in the Rough
Presented by Gillian Muessig

More in: Business
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Transcript

  • 1. Social Communities GILLIAN MUESSIG
  • 2. eCommerce 1.0 product quality – return policies – solo experience
  • 3. eCommerce 2.0 review/compare – COD – delivery speed easy returns – social outreach
  • 4. eCommerce 3.0 brand communities – personalized experience social shopping – responsive sites
  • 5. If social commerce… Then social communities If / then…
  • 6. These are not communities
  • 7. Social Platforms
  • 8. Nature of Communities
  • 9. You know you want one
  • 10. Shared Values
  • 11. Shared Goals
  • 12. Shared Experience
  • 13. Shared Experience
  • 14. Shared experience trumps the other two by a country mile
  • 15. The more intense the experience, the stronger the community ties bind
  • 16. Apply it to ecommerce
  • 17. Portable – Personal - Participatory
  • 18. Pinterest was born for you
  • 19. Isitayes app
  • 20. Personalization requires exclusivity
  • 21. Finding Raving Fans
  • 22. How to ID raving fans Buy from you Buy often Buy lots By high ticket items Possibly all of the above….. Tell their friends
  • 23. Finding diamonds on social platforms
  • 24. Finding diamonds in niche markets
  • 25. Find other common ground It’s not about you
  • 26. Create targeted content
  • 27. Human branding
  • 28. Icon branding
  • 29. Gamification
  • 30. Exclusivity breeds desire
  • 31. …where people know your name
  • 32. Incentivize sharing
  • 33. Incentive is about more than cash
  • 34. Help!
  • 35. Recap • Tight niche markets • ID your buyers who share • Find interests OTHER than your product • Create content relevant to your buyer but not about your product • Incentive sharing
  • 36. Community-building tactics Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of MouthQ+A Sites Forums Online Video Podcasting Webinars Research/White Papers Infographics Social Bookmarking INBOUND MARKETING! (AKA “free” traffic sources) Direct/Referring Links Type-In Traffic Email
  • 37. Thank you! Gillian Muessig Anne Kennedy Outlines Venture Group