Social Communities: Diamonds in the Rough by Gillian Muessig

144 views
118 views

Published on

MivaCon 2014 Breakout Session: Social Communities: Diamonds in the Rough
Presented by Gillian Muessig

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
144
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Communities: Diamonds in the Rough by Gillian Muessig

  1. 1. Social Communities GILLIAN MUESSIG
  2. 2. eCommerce 1.0 product quality – return policies – solo experience
  3. 3. eCommerce 2.0 review/compare – COD – delivery speed easy returns – social outreach
  4. 4. eCommerce 3.0 brand communities – personalized experience social shopping – responsive sites
  5. 5. If social commerce… Then social communities If / then…
  6. 6. These are not communities
  7. 7. Social Platforms
  8. 8. Nature of Communities
  9. 9. You know you want one
  10. 10. Shared Values
  11. 11. Shared Goals
  12. 12. Shared Experience
  13. 13. Shared Experience
  14. 14. Shared experience trumps the other two by a country mile
  15. 15. The more intense the experience, the stronger the community ties bind
  16. 16. Apply it to ecommerce
  17. 17. Portable – Personal - Participatory
  18. 18. Pinterest was born for you
  19. 19. Isitayes app
  20. 20. Personalization requires exclusivity
  21. 21. Finding Raving Fans
  22. 22. How to ID raving fans Buy from you Buy often Buy lots By high ticket items Possibly all of the above….. Tell their friends
  23. 23. Finding diamonds on social platforms
  24. 24. Finding diamonds in niche markets
  25. 25. Find other common ground It’s not about you
  26. 26. Create targeted content
  27. 27. Human branding
  28. 28. Icon branding
  29. 29. Gamification
  30. 30. Exclusivity breeds desire
  31. 31. …where people know your name
  32. 32. Incentivize sharing
  33. 33. Incentive is about more than cash
  34. 34. Help!
  35. 35. Recap • Tight niche markets • ID your buyers who share • Find interests OTHER than your product • Create content relevant to your buyer but not about your product • Incentive sharing
  36. 36. Community-building tactics Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of MouthQ+A Sites Forums Online Video Podcasting Webinars Research/White Papers Infographics Social Bookmarking INBOUND MARKETING! (AKA “free” traffic sources) Direct/Referring Links Type-In Traffic Email
  37. 37. Thank you! Gillian Muessig Anne Kennedy Outlines Venture Group

×