MivaCon 2014 Breakout Session: Kick Ass Facebook: How to Engage, Grow, and Wow Your Fans
Presented by John Lawson, CEO of ColderICE Media
Author of Kick Ass Social Commerce for E-preneurs
Understand the Key differences between SMO and SMM
Kick Ass Facebook: How to Engage, Grow, and Wow Your Fans by John Lawson
1. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
Kick Ass Facebook
How to Engage, Grow and Wow Your
Fans
by: John Lawson
@ColderICE
CEO of ColderICE Media
Author: Kick Ass Social Commerce for E-preneurs
22. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
1,300,000,000+ Users Worldwide
Facebook is the largest social network by far. More
than 4x the size of the #2 network (Google+).
170,000,000+ in the US alone.
23. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
680,000,000 Mobile Users
Use this slide to make a key point such as presenting
a mission statement or providing a break between
sections.
24. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
747,000,000 - Daily Active Users
Use this slide to make a key point such as presenting
a mission statement or providing a break between
sections.
25. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
20 - The Number of Minutes per Visit
Use this slide to make a key point such as presenting
a mission statement or providing a break between
sections.
26. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
45 - The Percentage of Seniors
45% of seniors over the age of 65 use Facebook and
66% of millennials are users of Facebook
27. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
147 - The Avg. Number of Friends
On average each Facebook user has 147 friends in
their network.
28. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
8.3 - The Number of Hours per Month
The average Facebook user is on about 8.3 hours a
month. Each time a user is on Facebook they are
potentially exposed to 1,500 pieces of content.
39. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
40. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
43. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
User Affinity Score
How “connected” a particular user is to the Edge 1
Your Fan’s Action
Lower
Secondary
Highest Rank
Their Friend’s Action
Friend of a Friend’s Action
45. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
We are Family…
User Affinity Score
How “connected” a particular user is to the Edge 1
46. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
Duh, we know…
User Affinity Score
How “connected” a particular user is to the Edge 1
47. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
48. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
Video
Lower
Secondary
Highest Rank
Photos
Text
Weight
Each “type” of Edge carries a different weight 2
Note: Could vary by user, mix it up…
49. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight
Each “type” of Edge carries a different weight 2
50. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight
Each “type” of Edge carries a different weight 2
Share It !!!
54. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
55. Contact John: john@colderice.comGet the book: bit.ly/KASCbook
Time Decay
As an Edge gets older is becomes “old news” 3
• Time since posted
• How long since
user last log-in
• Frequency of user
log in
• Still a “black box”