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How to Write White Papers

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How to Write White Papers Webinar by Mitt Ray

How to Write White Papers Webinar by Mitt Ray

Published in: Business, Education

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  • 1. How to Write White PapersA Webinar on How toWrite White PapersHost: Carol TiceCo-host: Mitt Ray
  • 2. About Me• Director of Imittcopy where I provide white paper writing services to businesses• I run The White Paper Blog – A blog on white papers• I am the CEO of Social Marketing Writing• Author of the book - White Paper Marketing
  • 3. What is a White Paper?• A white paper is a cross between a magazine article and a brochure• Starts with educative article and ends with persuasive brochure
  • 4. Who Uses it?• At first: white papers were just used by technical companies to sell expensive and complicated products to other businesses• Nowadays every business uses white papers – Both big and small business in Credit: http://www.flickr.com/photos/endymion120/4825683217 the B2B and B2C sectors
  • 5. How Do They Use White papers?• To directly generate leads• To educate and spread expertise• To get more subscribers to their mailing lists
  • 6. White Paper Examples• White paper for Microsoft• White paper on contingent capital• White paper on content management
  • 7. How Does a White Paper Work?• Like a good salesman• Makes it all about the reader• Only sells the product after educating the reader• Builds trust and then sells
  • 8. What’s in it for writers?• Lots of work• Rise in inbound marketing• White paper plays a key role• Not many good white paper writers• Earn $2,000 to $10,000 for Credit: http://www.flickr.com/photos/subcess/3723699858 each white paper
  • 9. How to Write a White Paper?• Questions time• Have you got any questions?• Best question wins a free copy of my book White Paper Marketing
  • 10. White paper Marketing Book• Book - White Paper Marketing – Everything about white papers• PDF on http://www.althosbooks.com/ whpama.html Use the code “MittRay” for a 40% discount• Amazon for Kindle available• Print version out in the first week of February
  • 11. White Paper Course• Course on how to write white Papers and get work as a white paper writer• More information about the course on http://imittcopy.com/Thewhitepa perblog/white-paper-course/• 50% Discount - for 1 Den Member only – For more information contact me on mitt@imittcopy.com – Usually $100 per hour now $50
  • 12. Free Resources• The White Paper Blog http://imittcopy.com/The whitepaperblog• Understand and Write White Papers• Contact me on mitt@imittcopy.com