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How to Write White Papers
 

How to Write White Papers

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How to Write White Papers Webinar by Mitt Ray

How to Write White Papers Webinar by Mitt Ray

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    How to Write White Papers How to Write White Papers Presentation Transcript

    • How to Write White PapersA Webinar on How toWrite White PapersHost: Carol TiceCo-host: Mitt Ray
    • About Me• Director of Imittcopy where I provide white paper writing services to businesses• I run The White Paper Blog – A blog on white papers• I am the CEO of Social Marketing Writing• Author of the book - White Paper Marketing
    • What is a White Paper?• A white paper is a cross between a magazine article and a brochure• Starts with educative article and ends with persuasive brochure
    • Who Uses it?• At first: white papers were just used by technical companies to sell expensive and complicated products to other businesses• Nowadays every business uses white papers – Both big and small business in Credit: http://www.flickr.com/photos/endymion120/4825683217 the B2B and B2C sectors
    • How Do They Use White papers?• To directly generate leads• To educate and spread expertise• To get more subscribers to their mailing lists
    • White Paper Examples• White paper for Microsoft• White paper on contingent capital• White paper on content management
    • How Does a White Paper Work?• Like a good salesman• Makes it all about the reader• Only sells the product after educating the reader• Builds trust and then sells
    • What’s in it for writers?• Lots of work• Rise in inbound marketing• White paper plays a key role• Not many good white paper writers• Earn $2,000 to $10,000 for Credit: http://www.flickr.com/photos/subcess/3723699858 each white paper
    • How to Write a White Paper?• Questions time• Have you got any questions?• Best question wins a free copy of my book White Paper Marketing
    • White paper Marketing Book• Book - White Paper Marketing – Everything about white papers• PDF on http://www.althosbooks.com/ whpama.html Use the code “MittRay” for a 40% discount• Amazon for Kindle available• Print version out in the first week of February
    • White Paper Course• Course on how to write white Papers and get work as a white paper writer• More information about the course on http://imittcopy.com/Thewhitepa perblog/white-paper-course/• 50% Discount - for 1 Den Member only – For more information contact me on mitt@imittcopy.com – Usually $100 per hour now $50
    • Free Resources• The White Paper Blog http://imittcopy.com/The whitepaperblog• Understand and Write White Papers• Contact me on mitt@imittcopy.com