• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Write White Papers

How to Write White Papers



How to Write White Papers Webinar by Mitt Ray

How to Write White Papers Webinar by Mitt Ray



Total Views
Views on SlideShare
Embed Views



4 Embeds 875

http://imittcopy.com 861
http://feeds.feedburner.com 12
http://translate.googleusercontent.com 1
http://www.google.com 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    How to Write White Papers How to Write White Papers Presentation Transcript

    • How to Write White PapersA Webinar on How toWrite White PapersHost: Carol TiceCo-host: Mitt Ray
    • About Me• Director of Imittcopy where I provide white paper writing services to businesses• I run The White Paper Blog – A blog on white papers• I am the CEO of Social Marketing Writing• Author of the book - White Paper Marketing
    • What is a White Paper?• A white paper is a cross between a magazine article and a brochure• Starts with educative article and ends with persuasive brochure
    • Who Uses it?• At first: white papers were just used by technical companies to sell expensive and complicated products to other businesses• Nowadays every business uses white papers – Both big and small business in Credit: http://www.flickr.com/photos/endymion120/4825683217 the B2B and B2C sectors
    • How Do They Use White papers?• To directly generate leads• To educate and spread expertise• To get more subscribers to their mailing lists
    • White Paper Examples• White paper for Microsoft• White paper on contingent capital• White paper on content management
    • How Does a White Paper Work?• Like a good salesman• Makes it all about the reader• Only sells the product after educating the reader• Builds trust and then sells
    • What’s in it for writers?• Lots of work• Rise in inbound marketing• White paper plays a key role• Not many good white paper writers• Earn $2,000 to $10,000 for Credit: http://www.flickr.com/photos/subcess/3723699858 each white paper
    • How to Write a White Paper?• Questions time• Have you got any questions?• Best question wins a free copy of my book White Paper Marketing
    • White paper Marketing Book• Book - White Paper Marketing – Everything about white papers• PDF on http://www.althosbooks.com/ whpama.html Use the code “MittRay” for a 40% discount• Amazon for Kindle available• Print version out in the first week of February
    • White Paper Course• Course on how to write white Papers and get work as a white paper writer• More information about the course on http://imittcopy.com/Thewhitepa perblog/white-paper-course/• 50% Discount - for 1 Den Member only – For more information contact me on mitt@imittcopy.com – Usually $100 per hour now $50
    • Free Resources• The White Paper Blog http://imittcopy.com/The whitepaperblog• Understand and Write White Papers• Contact me on mitt@imittcopy.com