How to Write White PapersA Webinar on How toWrite White PapersHost: Carol TiceCo-host: Mitt Ray
About Me• Director of Imittcopy where I provide white paper writing services to businesses• I run The White Paper Blog – A blog on white papers• I am the CEO of Social Marketing Writing• Author of the book - White Paper Marketing
What is a White Paper?• A white paper is a cross between a magazine article and a brochure• Starts with educative article and ends with persuasive brochure
Who Uses it?• At first: white papers were just used by technical companies to sell expensive and complicated products to other businesses• Nowadays every business uses white papers – Both big and small business in Credit: http://www.flickr.com/photos/endymion120/4825683217 the B2B and B2C sectors
How Do They Use White papers?• To directly generate leads• To educate and spread expertise• To get more subscribers to their mailing lists
White Paper Examples• White paper for Microsoft• White paper on contingent capital• White paper on content management
How Does a White Paper Work?• Like a good salesman• Makes it all about the reader• Only sells the product after educating the reader• Builds trust and then sells
What’s in it for writers?• Lots of work• Rise in inbound marketing• White paper plays a key role• Not many good white paper writers• Earn $2,000 to $10,000 for Credit: http://www.flickr.com/photos/subcess/3723699858 each white paper
How to Write a White Paper?• Questions time• Have you got any questions?• Best question wins a free copy of my book White Paper Marketing
White paper Marketing Book• Book - White Paper Marketing – Everything about white papers• PDF on http://www.althosbooks.com/ whpama.html Use the code “MittRay” for a 40% discount• Amazon for Kindle available• Print version out in the first week of February
White Paper Course• Course on how to write white Papers and get work as a white paper writer• More information about the course on http://imittcopy.com/Thewhitepa perblog/white-paper-course/• 50% Discount - for 1 Den Member only – For more information contact me on email@example.com – Usually $100 per hour now $50
Free Resources• The White Paper Blog http://imittcopy.com/The whitepaperblog• Understand and Write White Papers• Contact me on firstname.lastname@example.org
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