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How to Write White PapersA Webinar on How toWrite White PapersHost: Carol TiceCo-host: Mitt Ray
About Me• Director of Imittcopy where  I provide white paper  writing services to  businesses• I run The White Paper Blog ...
What is a White Paper?• A white paper is a cross  between a magazine  article and a brochure• Starts with educative  artic...
Who Uses it?• At first: white papers were  just used by technical  companies to sell expensive  and complicated products  ...
How Do They Use White papers?• To directly generate  leads• To educate and spread  expertise• To get more subscribers  to ...
White Paper Examples• White paper for  Microsoft• White paper on  contingent capital• White paper on  content management
How Does a White Paper Work?• Like a good salesman• Makes it all about the  reader• Only sells the product after  educatin...
What’s in it for writers?• Lots of work• Rise in inbound marketing• White paper plays a key role• Not many good white pape...
How to Write a White Paper?• Questions time• Have you got any  questions?• Best question wins a free  copy of my book Whit...
White paper Marketing Book• Book - White Paper Marketing  – Everything about white  papers• PDF on  http://www.althosbooks...
White Paper Course• Course on how to write white  Papers and get work as a white  paper writer• More information about the...
Free Resources• The White Paper Blog  http://imittcopy.com/The  whitepaperblog• Understand and Write  White Papers• Contac...
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How to Write White Papers

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Webinar on How to Write White Papers by Mitt Ray

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Transcript of "How to Write White Papers"

  1. 1. How to Write White PapersA Webinar on How toWrite White PapersHost: Carol TiceCo-host: Mitt Ray
  2. 2. About Me• Director of Imittcopy where I provide white paper writing services to businesses• I run The White Paper Blog – A blog on white papers• I am the CEO of Social Marketing Writing• Author of the book - White Paper Marketing
  3. 3. What is a White Paper?• A white paper is a cross between a magazine article and a brochure• Starts with educative article and ends with persuasive brochure
  4. 4. Who Uses it?• At first: white papers were just used by technical companies to sell expensive and complicated products to other businesses• Nowadays every business uses white papers – Both big and small business in Credit: http://www.flickr.com/photos/endymion120/4825683217 the B2B and B2C sectors
  5. 5. How Do They Use White papers?• To directly generate leads• To educate and spread expertise• To get more subscribers to their mailing lists
  6. 6. White Paper Examples• White paper for Microsoft• White paper on contingent capital• White paper on content management
  7. 7. How Does a White Paper Work?• Like a good salesman• Makes it all about the reader• Only sells the product after educating the reader• Builds trust and then sells
  8. 8. What’s in it for writers?• Lots of work• Rise in inbound marketing• White paper plays a key role• Not many good white paper writers• Earn $2,000 to $10,000 for Credit: http://www.flickr.com/photos/subcess/3723699858 each white paper
  9. 9. How to Write a White Paper?• Questions time• Have you got any questions?• Best question wins a free copy of my book White Paper Marketing
  10. 10. White paper Marketing Book• Book - White Paper Marketing – Everything about white papers• PDF on http://www.althosbooks.com/ whpama.html Use the code “MittRay” for a 40% discount• Amazon for Kindle available• Print version out in the first week of February
  11. 11. White Paper Course• Course on how to write white Papers and get work as a white paper writer• More information about the course on http://imittcopy.com/Thewhitepa perblog/white-paper-course/• 50% Discount - for 1 Den Member only – For more information contact me on mitt@imittcopy.com – Usually $100 per hour now $50
  12. 12. Free Resources• The White Paper Blog http://imittcopy.com/The whitepaperblog• Understand and Write White Papers• Contact me on mitt@imittcopy.com
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