India on internet 2012

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This is a collation of some pretty facts about the Indian Digital Scenario in the year 2012. This will help you to have a snap shot of the market for the year 2012 along with some amazing prediction for next 3 years.

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  • By 2015, nearly 3 billion people will be using the Internet — more than 40% of the world’s projected population. Cisco as cited by Mashable.com, June 20112890mn figure taken from etforecasts - http://www.etforecasts.com/products/ES_intusersv2.htm
  • “3,296 Indian cities shopped online in 2010. From this, 2, 234 were tier 2 and tier 3 cities including Ludhiana, Vadodra, Faridabad and Surat” – eBay’s online study on the Indian ecommerce landscape
  • India on internet 2012

    1. 1. Internet onINDIAPublished on March 2012
    2. 2. By 2015, 40% of the Planet will be on the Internet Internet Users (mn) 3500 3000 Rest of World Emerging Markets 2500 2000 1414 1500 752 1000 1476 1281 500 0 1995 2000 2005 2010 2015E*Source: IWS, ETForecasts, BCG Report, Sept 2010 Emerging Market taken here as BRIC & Indonesia
    3. 3. Internet Growth: The Indian StoryPointers Internet in India has been showing growth in double digits since last 10 years Current Internet penetration at 5% and forecasted to be around 11% by 2015 58% of the internet penetration is from Top 10 Cities120,000,000 100,000,000100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 1,400,000 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2009 2010 * In Millions *Source: internetworldstats.com
    4. 4. India is the 3rd largest Internet User Market Internet population will multiply 3.1x in 5 years Internet population will triple in 5 years 300 250 112 Million 200 150 100 internet users 100 21% 50 7% Penetration Penetration 0 2010 2015 40% Internet penetration in less than 10 Lakh town At 100M+ users, online users represent the strong purchasing class 120% Less than 5 lakh towns 5 - 10 lakh towns Other metros Top 8 metros 100% Total Pop : 1.2B 80% Urban (12+) : 240M 60% 60% Internet : 100M 40% SEC A/B (15-44): 50M 20% 40% 0% 2000 2001 2003 2004 2006 2007 2008 *Source: internetworldstats; Internet’s New Billion, BCG – Sep2011; IAMAI; IRS
    5. 5. Indian E & M Industry and Growth of Internet *Source: PwC Analysis and Industry Estimates The growth of Internet as a Industry is the highest among all other Industry in this segment in India. By 2015, Indian Internet Industry would be worth 24 Billion INR with a projected growth of 25.5%, highest among all others.
    6. 6. Emergence of Social Network in India 38 M+ Users Adding 55K users daily Avg 107 Friends per user 1,681,000 Apps live 9 M Users Adding 30K users daily Avg 120 connections per user 6 Minutes per Visit 5 M+ Users Adding 25K users daily 8 MN tweets on a daily basis 56 Followers per users 21 M Users Adding 38K users daily 3 Hr of Videos consumed by an average user 90% UGC 3 out of 4 Internet User is on Social Network As per latest consumer survey 85% people say that social media does impact their buying decisions *Source: ComScore, Dec 2011
    7. 7. What makes the internet so Powerful?Audience across age groups NOT JUST YOUTHAt 41.20 %, the 29-44 year age band emerges as the ‘single largest’ age group of regular internet users* BUT THE WEB ALSO TRANSCENDS AGE.33.7 % between 15-24 yrs 58 % OF USERS ARE BETWEEN 25-44 Yrs.*Source: ComScore, Dec, 2011
    8. 8. What makes the internet so Powerful?Media Consumption Landscape Print TV Print Radio Internet 160 130 125 60 60 40 60 62 65 135 115 130 2009 2010 2011 ( *In Minutes) *Source: IRS 201, TG:15+, All India ,IAMAI,IMRB
    9. 9. Your Consumer is Online& Getting There Faster……Media Consumption hours / week Events fuelling digital growth o 3G Transition 23% o Reducing PC/laptop prices o Smart phone prices are reducing from 25K to ~10K 30% o Data plans prices are further reducing 26% 21% *Source: IAMAI, IRS 2009(R2) and Google internal analysis; Base: online population in India , Comscore 2009 Banking and Finance website Audience demographic
    10. 10. Implication for Advertisers… Internet as a marketing platform is Bigger
    11. 11. Implication for Advertisers…. Internet offers a wide variety of services that entice users to devotemore time to the medium hence giving the advertiser more interaction time
    12. 12. Implication for Advertisers…The presence of your message on the key sites (depending on theaudience being targeted) is key to the success of any media plan
    13. 13. Monthly Online Presence Source: ComScore Dec, 2011 28.10 M Male Female 18.29M 11.6 M 9.5 M 7.54 M 5.99M 4.7 M 3.05 M 1.66 M 0.7 M 1.12 M 0.5 M Total 15-24 25-34 35-44 45-54 55+ *Total 112 Mn People hooked on to the web in India – iCube 2011
    14. 14. Purpose of Internet visit % Reach Avg. Mins Per Visitor Social Networking 97 159 Search 89 31 E-mail 79 89 News/Information 76 Entertainment -… 62 28 Business/Finance 57 68 Education 42 46 Career Services 43 16 Travel 42 23 Entertainment-Movies 32 Photos 27 29 Instant Messengers 26 11 Social networking is the most popular online Activity across all age group with Collective reach of 97 % The Avg. time spent is also more than the other digital activities *Source: IAMAI
    15. 15. Online Activity : Change from last year Online Activity % Internet Users % Change From last Undertaking Year Emailing 95% +1%Search or buy non-travel products 76% +33% Web info search (text, images) 74% - Download music 69% -3% Job search 62% +6% Social networking 61% +8% Search or buy travel products 59% +25% Instant messaging/chatting 57% +1% PC to mobile SMS 54% -2% Pay bills online 51% +22%Visit local Indian language websites 29% +2% Online shopping, Search are the biggest gainers! Job Search and Social networking witnessed a steady growth Source: Juxt Report, 2011
    16. 16. What is driving web Behavior ?
    17. 17. What is driving web Behavior ? Social Networks should be used for emotional connect thus can be used to createpositive brand image, engagement with the TG and to start direct conversation with the Brand Google remains the primary source of seeking information and has been used for more rational purposes thus should be used extensively for reach, conveying brand information and benefits and features. Source: MSN and Mediamind Report, 2011
    18. 18. E-Commerce has hit tipping point….India – growth? e-commerce in India 60 40 40 20 7 0 2010 2015E o 4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 80 million strong online consumer base o 29 mn of these ‘online shoppers’ (or 29% of all internet users), also ‘buy’ online - 70% Increase from 10 million last year *Source : Euromonitor International, Juxt Report ,2011
    19. 19. E-commerce in IndiaTop Five Business Hub 4. Jaipur On an average day on 1. Delhi eBay India A piece of jewellery sells every 4 minutes A health or beauty product sells every 4 minutes A piece of apparel sells every 7 minutes A watch sells every 9 minutes 5. Chennai A car or bike accessory sells every 11 minutes A piece of home decor sells every 12 minutes 2. Mumbai 3. Bengaluru Source: eBay Census Guide 2011
    20. 20. Significant Research online acrosscategories… 72% Research online Purchase online 65% Research online Purchase offline 39% 40% 33% 28% 29% 26% 21% 19% 16% 8% 5% 3% Automotives CPG & Finance Media & Retail Technology Travel Healthcare Entertainment & Local Source: Consumerbarometer.com
    21. 21. 1.4Bn Weekly Search Queires on Google alone Computers Finance &Entertainment and Telecom Health Sports Investment Electronics a growth story of 60% Y-o-Y Research online purchase online Mobile and Desktop Search Query Growth Over The Last 3 Yrs 72% 35 Research online purchase offline 65% 30 Mobile 28X 25 Desktop 6X 20 40% 15 33% 29% 10 21% 19% 5 0 3% 9/1/08 3/1/09 6/1/09 9/1/09 3/1/10 6/1/10 9/1/10 3/1/11 6/1/11 9/1/11 12/1/08 12/1/09 12/1/10 Technology Auto Travel Local and Retail source: Google Internal, Consumer Commerce Barometer Source – Google
    22. 22. As we speak India is changing: If this machine is hooked, click on the image! Else you can visit: http://bit.ly/ugJ7yf
    23. 23. THANKYOUIf you wish to re-write your brand proposition in 140characters contact us @SMG_India

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