THE WATT CAMPAIGN Kill a Watt Hour 1 THE WATT CAMPAIGN: Empowering student-driven energy e ciency campaigns â€¢â€¯ Four main drivers behind energy e ciency in schools: â€¢â€¯ Urgent Climate Change Concern â€¢â€¯ Anthropogenic climate change due to irresponsible energy use threatens our childrenâ€™s future â€¢â€¯ High Energy Consumption in the Built Environment â€¢â€¯ Accounts for roughly 1/3 of all energy consumption and GHGs in US â€¢â€¯ Americaâ€™s 132,000 schools spend $6b on energy, up to 30% ($1.8b) of which may be wasteful â€¢â€¯ Rising Energy Costs â€¢â€¯ 1/4 of school districts saw energy costs rise in last 3 years â€¢â€¯ Squeezed School Budgets â€¢â€¯ 3/4 of school districts compensated for squeezed budgets by cutting critical areas (like capital investment and sta ng)
THE WATT CAMPAIGN Kill a Watt Hour 2 We need holistic behavioral programs â€¢â€¯ Existing Approaches and their shortcomings: â€¢â€¯ Hardware approaches: many buildings wonâ€™t be built anew or upgraded â€¢â€¯ Changing building policies and operations: effective but donâ€™t train students to lead change â€¢â€¯ Providing educational material: necessary but not sufficient to lead self- sustaining change programs â€¢â€¯ Signaling and behavioral incentives & Energy monitoring and management tools: effective motivators but still need organizing power behind them to mobilize entire schools â€¢â€¯ Ad hoc energy efficiency campaigns: one-off competitions can be impactful, but need better tools to sustain and scale to other schools â€¢â€¯ Holistic behavior programs: have been shown to achieve 10% savingsâ€”some reaching 30%â€”with little to no capital investment
THE WATT CAMPAIGN Kill a Watt Hour 3 Two key challenges: Program SUSTAINABILITY & SCALABILITY â€¢â€¯ Behavior-based conservation practices abound, butâ€¦ â€¢â€¯ The sheer quantity of information and possibilities can be paralyzing â€¢â€¯ Schools need a clear, easy, and directed way to start and sustain a comprehensive e ciency program â€¢â€¯ Self-organized clubs exist around the nation, butâ€¦ â€¢â€¯ They often lack measurement, scalability, or both due to limited funds and tools to track and share successes â€¢â€¯ Some programs achieve meaningful behavior-based savings, butâ€¦ â€¢â€¯ They are funded through charitable donations, which cannot reach the scale of a revenue-based model
THE WATT CAMPAIGN Kill a Watt Hour 4 The solution: A holistic CAMPAIGN platform â€¢â€¯ THE WATT CAMPAIGN combines Guidance, Community, Measurement and Fun through: â€¢â€¯ EFFICIENCY JUMPSTART PATHWAY â€¢â€¯ Simple steps help students initiate fun and easy energy conservation activities that grow into school-wide programs â€¢â€¯ WATT CENTRAL â€¢â€¯ Campaign management, data analytics, and visualization tools guide and motivate students â€¢â€¯ THE WATT NETWORK â€¢â€¯ A real-life and virtual community of practice, building relationships and sustaining e orts through training and coaching, friendly competition, community recognition, and shared innovation â€¢â€¯ Funded by Utilities â€¢â€¯ Given evidence of an e ciency programâ€™s e cacy, utilities will pay to reduce energy demand â€¢â€¯ Utility-sourced funding helps rapidly scale revenue, removing the thorny issue of funding when negotiating with schools
THE WATT CAMPAIGN Kill a Watt Hour 5 We start by seeding campaigns in schools â€¢â€¯ First, jumpstart the school with a Vampire Energy Hunt â€¢â€¯ Ready-to-deploy campaign â€¢â€¯ Training materials and guidance Admin and Facilities Targets from The Watt Campaign â€¢â€¯ Then, launch into a Watt Central continuous campaign of Develop Feedback energy e ciency Strategy Continuous Campaign E ciency Jumpstart Pathway E ciency Watt Central Competition Vampire Evaluate EE Jumpstart Feedback Energy Hunt Options Campaign
THE WATT CAMPAIGN Kill a Watt Hour 6 Energy e ciency savings are signi cant â€¢â€¯ Successful behavioral programs can reach 10-30% e ciency â€¢â€¯ Conservative example of impact: â€¢â€¯ The English High School in Boston spent $558,732 on energy in 2009 â€¢â€¯ $215,592 on 945,234 kWh of electricity â€¢â€¯ $343,146 on 225,705 therms of gas â€¢â€¯ A 5% savings through sustained behavioral change would unlock $27,936: â€¢â€¯ 931 new textbooks (assuming $30/textbook) â€¢â€¯ 55 new computers (assuming $500/computer) â€¢â€¯ 1,862 substitute teacher hours, or 233 8-hour days (assuming $15/hour) â€¢â€¯ A 15% savings would mean $83,809: â€¢â€¯ A new full-time teacher (assuming $60,000/year) â€¢â€¯ What are we waiting for?