Mobility-on-Demand RideYour personalized taxi at a fraction of the cost<br />Ryan Thurston<br />Aleem Mawani<br />Virot Ch...
Company Snapshot<br />Potential Investors<br />Founders<br />Financials<br />$250k<br />SMART Center Boston<br />Seeking f...
 Rentals by the minute
 Commercial vehicles</li></ul>Ryan Thurston<br />MIT Sloan School of Management<br />Todd Whitelaw<br />Brand Manager<br /...
Problem: Urban mobility is unsustainable<br />Clean energy issues<br />Pollution via carbon emissions<br />53% of carbon e...
Cause massive congestions</li></ul>Public Transportation<br /><ul><li>Does not cover entire city
First mile - Last mile problem
Inconvenient and inflexible schedules</li></ul>By far, the largest source of C02 emission is fossil fuel consumption via t...
The future: Clean and sharable vehicle use<br />Urban car sharing expanding<br />Zipcar expanding rapidly<br />6000 vehicl...
Solution: One-way, fuel efficient car sharing network<br /><ul><li>Commercially available SMART ForTwos, rented by the minute
Pickup and drop-off anywhere in the urban area
Maximized service level and fleet utilization through our patent-pending fleet management system</li></ul>Pros<br />Challe...
Reliance on Local Municipalities to fund parking</li></ul>One-way <br />car sharing<br />VS<br />Traditional two-way car s...
Market Entry Plan<br />Cambridge - MIT<br />Phase 1<br />Launch small pilot MIT<br /><ul><li>Operate on campus (25-50 cars)
Current partnership with SMART
Prove use-case and niche
Learn and optimize
Rely on word-of-mouth marketing</li></ul>Phase 2<br />Expand to nearby colleges<br /><ul><li>Restrict usage to students</l...
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MODride (202)

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One way electric vehicle rentals. At the MIT Global Challenge: http://globalchallenge.mit.edu/teams/view/202

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MODride (202)

  1. 1. Mobility-on-Demand RideYour personalized taxi at a fraction of the cost<br />Ryan Thurston<br />Aleem Mawani<br />Virot Chiraphadhanakul<br />Ryan Chin<br />Confidential / Do Not Distribute | sales@modride.com<br />
  2. 2. Company Snapshot<br />Potential Investors<br />Founders<br />Financials<br />$250k<br />SMART Center Boston<br />Seeking for angel<br />MIT PhD and Masters students with operations and transportation expertise<br />$5.3MM<br />Seeking for Series A<br />Non-dilutive grants and subsidies available<br />Future offices in San Jose, CA<br />Founded in 2011, Cambridge, MA<br />Primary Media Lab funder<br />Ongoing technical interest and support<br />The Team<br />Advisors<br />Market<br /><ul><li> One-way car sharing
  3. 3. Rentals by the minute
  4. 4. Commercial vehicles</li></ul>Ryan Thurston<br />MIT Sloan School of Management<br />Todd Whitelaw<br />Brand Manager<br />SMART Center Boston<br />Aleem Mawani<br />Harvard Business School<br />U.S. Carsharing Market Revenue<br />2009 - 2016<br />Kent Larson<br />Director Changing Places Group<br />MIT Media Lab<br />Virot Chiraphadhanakul<br />PhD Candidate<br />MIT Operations Research Center<br />Dimitris Papanikolaou<br />PhD Candidate, MIT Media Lab<br />SmartCities Group<br />$3.4 B oppty<br />44.4% CAGR<br />Ryan Chin<br />Research Specialist & PhD Candidate, MIT Media Lab<br />SmartCities Group<br />
  5. 5. Problem: Urban mobility is unsustainable<br />Clean energy issues<br />Pollution via carbon emissions<br />53% of carbon emissions from fossil vehicles<br />City congestion<br />Energy inefficiency<br />Lifestyle trends<br />Rent vs own<br />Demand for green vehicles<br />Existing Solutions Fail<br />Private automobiles<br /><ul><li>Major source of CO2 emissions
  6. 6. Cause massive congestions</li></ul>Public Transportation<br /><ul><li>Does not cover entire city
  7. 7. First mile - Last mile problem
  8. 8. Inconvenient and inflexible schedules</li></ul>By far, the largest source of C02 emission is fossil fuel consumption via transportation<br />53% <br />Amount of carbon emissions devoted to transportation<br />Source: Frost & Sullivan, EPA<br />
  9. 9. The future: Clean and sharable vehicle use<br />Urban car sharing expanding<br />Zipcar expanding rapidly<br />6000 vehicle network<br />49:1 Member:Vehicle ratio in 2009 and growing<br />AutoLib debuts in Paris<br />Fleet of 3,000 cars<br />Half hour rentals<br />Hertz, Enterprise launch car sharing<br />Combined fleet of 850 cars and growing<br />Bike sharing programs exploding<br />200,000<br /># of bicycles rented daily in Paris<br />80<br /># of cities that currently offer bicycle sharing<br />Auto OEMs releasing clean, “urbanized” vehicles<br />Source: Frost & Sullivan, U.S. Dept of Energy<br />
  10. 10. Solution: One-way, fuel efficient car sharing network<br /><ul><li>Commercially available SMART ForTwos, rented by the minute
  11. 11. Pickup and drop-off anywhere in the urban area
  12. 12. Maximized service level and fleet utilization through our patent-pending fleet management system</li></ul>Pros<br />Challenges<br /><ul><li>Increases vehicle utilization </li></ul>Leads to higher revenue<br /><ul><li>Reduces congestion </li></ul> Each shared car removes up to 30 vehicles<br /><ul><li>Flexibility & Convenience </li></ul>Mobility-On-Demand<br /><ul><li>Solves first mile – last mile</li></ul>Increases ridership of mass transit<br />Complementary to mass transit<br /><ul><li>Fleet Management</li></ul>Vehicle availability<br />No parking <br />Costly redistribution<br /><ul><li>Critical Mass
  13. 13. Reliance on Local Municipalities to fund parking</li></ul>One-way <br />car sharing<br />VS<br />Traditional two-way car sharing model<br />Source: Frost & Sullivan<br />
  14. 14. Market Entry Plan<br />Cambridge - MIT<br />Phase 1<br />Launch small pilot MIT<br /><ul><li>Operate on campus (25-50 cars)
  15. 15. Current partnership with SMART
  16. 16. Prove use-case and niche
  17. 17. Learn and optimize
  18. 18. Rely on word-of-mouth marketing</li></ul>Phase 2<br />Expand to nearby colleges<br /><ul><li>Restrict usage to students</li></ul>Phase 3<br />City and general public use<br />2011-2012 Phase 1 Schedule<br />Candidate cities include:<br /><ul><li>High GDP
  19. 19. Population density
  20. 20. Mixed land-use
  21. 21. Poor public transit coverage
  22. 22. Motivation to reduce traffic and energy consumption</li></ul>Iterate and perfect product based on customer feedback<br />
  23. 23. Appendix: Boston area target markets<br />Market Opportunity 122,671 students<br />Decision Making Unit (DMU)<br />Percent time spent on managerial responsibilities<br />Persona and Description<br />“The Influencer”. Responsible for sizeable budget ,staff, operational and strategic planning. Performance review weighted toward managerial responsibilities<br />75%<br />Transportation Manager<br />“The Driver”. Performance review balanced between managerial and technical achievements<br />50%<br />IT manager<br />25%<br />“The Veto”. Technical leader in one or more domains. Performance review weighted on technical achievements<br />Consultant technical architect<br />Source: http://www.doe.mass.edu<br />
  24. 24. Appendix: Benchmarking Top 6 Car share organizations<br />One-way, fuel efficient car sharing is an entirely new market opportunity<br />Minute-minute rentals further differentiates our offering<br />** = nonprofit<br />Source: Frost & Sullivan<br />
  25. 25. Appendix: Detailed Financials<br />Key Figures<br />Gross Margins <br />(worst case – will rise after fixed costs removed)<br />58%<br />Assumptions<br />Vehicles leased through OEMs<br />Retrofitting<br />Includes Android tablet, smartphone apps, GPS, keyless entry, etc. <br />
  26. 26. Appendix: Car2Go Market Surveys<br />Car2Go user<br />Positive Feedback<br />“Car2Go's silver bullet is that you don't have to return the car to where you started”<br />Tate S. Austin, TX<br />10/6/2010<br />“I was dreading the walk home, but voila! someone had parked a car2go right in front of the restaurant! It really has been a lifesaver on my laziest occasions.”<br />Karen L. Austin, TX<br />12/1/2010<br />“I love the idea of car2go, and the few times it was available to get me to work on time, it was fantastic and I was grateful.”<br />Meg C. Austin, TX<br />12/14/2010<br />Negative Feedback<br />“I got an email confirmation showing the location of the car on a map. I got to the location- no car. I checked around the area. No car.”<br />De C. Austin, TX<br />11/10/2010<br />“I can never find one when I need it. EVER.“<br />Mercedes P. Austin, TX<br />12/14/2010<br />“Someone of course took our car by the time we were gonna leave. We walked around a bit before finding a new one since the website from phone sucks.“<br />B.T. Austin, TX<br />1/1/2011<br />Confidential / Do Not Distribute | sales@modride.com<br />Source: www.yelp.com<br />
  27. 27. Appendix: One-way Car Sharing Business Model<br /><ul><li> The breakeven point for car ownership and carsharing is approx 4k miles
  28. 28. Our target market is urban dwellers who drive less than 4k miles per year
  29. 29. Carsharing is more cost effective vs car ownership
  30. 30. Carsharingprograms save up to 70% of the total transit costs for its members
  31. 31. Utilization rate is the key revenue driver</li></ul>Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
  32. 32. Appendix: U.S. & Canada Two-way car sharing market (2009)<br /><ul><li>Most car sharing serves one city/market (except ZipCar and U Car Share)
  33. 33. Rental companies recently joined (e.g. Connect by Hertz, WeCar)
  34. 34. One-way trips will raise membership and serve urban niche</li></ul>Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
  35. 35. Appendix: Two-way car sharing market <br />(U.S. & Canada ’01-’09)<br /><ul><li>Tremendous growth over the past few years
  36. 36. Market consolidation grew the avg revenue of carsharing programs
  37. 37. Startup financing and partnerships will remain key issues for future carsharing programs</li></ul>Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
  38. 38. Appendix: Two-way car sharing market <br />(U.S. & Canada ’09-’16)<br />More members and increased vehicle utilization rate after consolidation make total industry revenue grow fast<br />Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
  39. 39. Appendix: Future of Transportation in urban environments<br />For the first time in history, there are more people who live in urban vs rural areas<br />Source: UN Population Division<br />Confidential / Do Not Distribute | sales@modride.com<br />
  40. 40. Appendix: Car2Go # of users vs trip time<br /><ul><li> Majority of Car2Go users spend 15-25 minutes using rental.
  41. 41. Car2Go utilization rates 13-15% per day on average</li></ul>Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
  42. 42. Appendix: Carsharing industry challenges<br />Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
  43. 43. Appendix: ZipcarMember:Vehicle Ratio<br /><ul><li>ZipCarexpanding rapidly
  44. 44. 49:1 Member:Vehicle Ratio in 2009
  45. 45. 63:1 expected in 2016</li></ul>Confidential / Do Not Distribute | sales@modride.com<br />Source: Frost & Sullivan<br />
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