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An opportunity to convert a typical mass media campaign to
a 360 degree communication endeavor
Uncluttered and consistent presence in a highly innovative
A FEW HIGHLIGHTS ITC- Fiama Di Wills/Vivel Campaign : Sampling-Engagement-Data collection driven Objective : to sample the product to a filtered young Sec A/A + potential buyer Touch Points in cafes :High impact and involvement driven, Tent Cards, CRM forms, Walls, Standees Mechanics: Visibility: High impact intersections like Wall, Standee, Tent Cards. As soon as the customer sits down, he/she is handed over a Vivel/ Fiama gift hamper by the team member and requested to fill up a CRM form. The CRM forms are collected in the drop box kept on the counter. Number of Samples given out for Vivel/Fiama, in three phases: 2 Lakh
METRO NOW & CCD Activation Concept Metro Now: a new entrant in the tabloid space The Soap Box: History and some trivia A soapbox is a raised platform on which one stands to make an impromptu speech, often about a political subject. Hyde Park London is known for its Sunday soapbox orators, who have assembled at Speaker’s Corner since 1872 to discuss religion, politics, and other topics. A modern form of the soapbox is a blog; a website on which a user publishes one's thoughts to whomever reads the page.
Contests have been activated through leaflets/contest forms given out with the menu-card /bill folders
Drop boxes, which also add to prominent visibility, are used to collect all entries to the contest
CONTESTS @ CAFES
ON THE WALL The most imposing branding option within a cafe for visual communication with minimal amount of text
SAMPLING The surest way to reach your filtered TG reducing all clutter costs. Wrigleys: Campaign Objective : On-ground support for IDA Certification for Orbit Scope: 35 Cafes in Mumbai-Delhi-Bangalore In-café Activation: Tent Cards on tables A free sample with all orders Verdict: Successful, with 10L samples dispensed over a period of 30 days
SAMPLING Hershey’s Soya Milk sampling Samples with Min billing in 60 cafes in Mumbai-Delhi-Bangalore Aim: To support Soya Milk re-launch and communicate its benefits Collaterals: 3-D Table Stickers and Standees Verdict: Successful with approx 5 L samples dispensed over a period of a month