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Jonathan donner Jonathan donner Presentation Transcript

  • M4Dsome shifts in the landscape
    Jonathan Donner
    Microsoft Research India
    M is for Mobile 2.3.11
    twitter: @jcdonner www.bit.ly/jdonner
  • A training study in Urban South Africa
    • 8 internet “never-evers”
    • Assistance from livelihoods NGO Learn to Earn
    • Ethnographic Action Research
    • Adaptive training, 13 weeks of participant observation
    • Follow-up interviews after 6 months
    • www.bit.ly/afteraccess
  • Job Search
    Hopes
    • I have tried everything, absolutely everything to find a job, I need a job, like, yesterday as the money in the house is not enough…
    • …I went to this place in the morning and they told me put my CV here in the web, but I do not know how to do that, they do not consider me, if I do not know how to use internet.
  • Seven Tricky Things For First-timers
    On the Handset
    GPRS Settings
    Complex multistep menus require a visit to the phone shop or a knowledgeable friend
    Crowded Screens
    EULAs, banners and footers restrict the screen
    Menu/Hard Key Confusion
    Every phone has a different route to WAP/internet. Even between same providers
    In the Environment
    Webmail chicken & egg
    Email identifiers are difficult to originate on handset
    Unfamiliarity with passwords
    Confusion between a PIN and a password
    Few mobile-friendly websites
    Few NGOs have WAP site
    Limited Functionality
    Uploading photos, composing CVs, resetting passwords
  • The meter is running
    Text messages are inefficient and pricey
    Even 3G mobile internet succumbs to a pay-as-you-go pricing model
    Requires careful attention to incentives
    CC photo: drp on flickr http://bit.ly/gvEnEt
  • An app’s biggest competitor may be a phone call
    CC photo: ti.mo on flickrhttp://bit.ly/gvvOS6
  • The mobile blurs the social and the instrumental
    Over time, users total mobile experiences revolve around connection, expression, coordination, and entertainment