Startup 101 viral tips                Tzvika Josh Avnery                Josh@wisestamp.com
What makes something viral?
Is it pure luckor is there a viral formula?
WiseStamp - Email Apps Platform
WiseStamp - Email Apps Platform2 Million installs - 1.5 Million installs in the past year11 Million emails per month and g...
In our talk• The viral ingredients and principles• Best practices & WiseStamp implementation
“Luck is what happens whenpreparation meets opportunity.”                     Lucius Annaeus Seneca
The fundamental elements of virality1.   A Good Story2.   “Sharability”3.   Amplifiers4.   Motivators5.   Medium / Platform
A good StoryWow effect - “ I must tell my friends …”
A good StoryHelp your users to tell your story…
“Sharability”“The potential to be shared
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
Amplifiers  Services that spread your message (one to many)Email
Amplifiers - demo
MotivatorsMotivation  • Be first (Hipster)  • Get more (Dropbox)  • Be unique/cool (Gmail)  • Get money (Affiliates)  • It...
Medium / Platform1. Social   • Facebook apps2. Browser Extensions   • Firefox gallery   • Google chrome gallery3. Blogs   ...
Medium / Platform        VS
Thank you!Follow us on :• Facebook.com/WiseStamp• Twitter/WiseStamp
Some extra reading & fun viral videos• David going to the dentist -  http://www.youtube.com/watch?v=txqiwrbYGrs• Double ra...
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
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Tzvika Avnery - The Secret Ingredients of Virility and Best Practices

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From The Event "Deciphering the Viral Code - Secrets of the Internet Kingdom" 16/3/11

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Tzvika Avnery - The Secret Ingredients of Virility and Best Practices

  1. 1. Startup 101 viral tips Tzvika Josh Avnery Josh@wisestamp.com
  2. 2. What makes something viral?
  3. 3. Is it pure luckor is there a viral formula?
  4. 4. WiseStamp - Email Apps Platform
  5. 5. WiseStamp - Email Apps Platform2 Million installs - 1.5 Million installs in the past year11 Million emails per month and growingPartnerships with StumbleUpon, Digg, WWF etc...
  6. 6. In our talk• The viral ingredients and principles• Best practices & WiseStamp implementation
  7. 7. “Luck is what happens whenpreparation meets opportunity.” Lucius Annaeus Seneca
  8. 8. The fundamental elements of virality1. A Good Story2. “Sharability”3. Amplifiers4. Motivators5. Medium / Platform
  9. 9. A good StoryWow effect - “ I must tell my friends …”
  10. 10. A good StoryHelp your users to tell your story…
  11. 11. “Sharability”“The potential to be shared
  12. 12. “Sharability” - demo
  13. 13. “Sharability” - demo
  14. 14. “Sharability” - demo
  15. 15. “Sharability” - demo
  16. 16. Amplifiers Services that spread your message (one to many)Email
  17. 17. Amplifiers - demo
  18. 18. MotivatorsMotivation • Be first (Hipster) • Get more (Dropbox) • Be unique/cool (Gmail) • Get money (Affiliates) • It’s better with more (Facebook, skype, Viber)
  19. 19. Medium / Platform1. Social • Facebook apps2. Browser Extensions • Firefox gallery • Google chrome gallery3. Blogs • Wordpress plugins4. Mobile • Iphone Apps • Android market
  20. 20. Medium / Platform VS
  21. 21. Thank you!Follow us on :• Facebook.com/WiseStamp• Twitter/WiseStamp
  22. 22. Some extra reading & fun viral videos• David going to the dentist - http://www.youtube.com/watch?v=txqiwrbYGrs• Double rainbow - http://www.youtube.com/watch?v=OQSNhk5ICTI• Where the hell is matt - http://www.youtube.com/watch?v=zlfKdbWwruY• Dramatic chipmank - http://www.youtube.com/watch?v=a1Y73sPHKxw• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE• Evolution of dance - http://www.youtube.com/watch?feature=player_embedded&v=dMH0 bHeiRNg• Bennerkeekee Teenage Dream(with me) http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/
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