The third hemisphere

845 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
845
On SlideShare
0
From Embeds
0
Number of Embeds
233
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • It is my pleasure to share with you 3 things today: (1) LBS as a business opportunity, (2) market research findings, and (3) a framework on how do we apply location and make it a magical ingredient for innovation.
  • It is my pleasure to share with you 3 things today: (1) LBS as a business opportunity, (2) market research findings, and (3) a framework on how do we apply location and make it a magical ingredient for innovation.
  • It is my pleasure to share with you 3 things today: (1) LBS as a business opportunity, (2) market research findings, and (3) a framework on how do we apply location and make it a magical ingredient for innovation.
  • It is my pleasure to share with you 3 things today: (1) LBS as a business opportunity, (2) market research findings, and (3) a framework on how do we apply location and make it a magical ingredient for innovation.
  • The third hemisphere

    1. 1. The 3rd Hemisphere<br />Eran Yariv<br />Bing Mobile Israel<br />May 5th, 2011<br />
    2. 2. bionics<br />
    3. 3. vision correction, 1284 AD<br />
    4. 4. computational enhancement, 1974 AD<br />
    5. 5. augmented reality, 1979 AD<br />
    6. 6. enhanced knowledge, 2002 AD<br />
    7. 7. enhanced awareness, 2015 AD<br />
    8. 8. the digital revolution age<br />
    9. 9. the smartphone revolution age<br />
    10. 10. the smartphone revolution in numbers<br />Gartner: 2.3bn smartphones forecasted in 2015<br />
    11. 11. today’s hardware limitations<br />crappy data connection<br />short battery life<br />weak processor<br />poor input<br />small screen<br />bad graphics<br />
    12. 12. today’s hardware limitations<br />crappy data connection dumbed-down web<br />short battery life limited outdoor use<br />weak processor all server side<br />poor input 1.6 vs. 3.5 word average query<br />small screen visually impoverished<br />bad graphics gaming = solitaire<br />
    13. 13. tomorrow’s opportunities<br />always on<br />mostly connected<br />a personal device  single user<br />main communication device <br />calls, SMS, voicemail, email, IM, FB, Twitter, …<br />with you at all times<br />new signals<br />GPS, Compass, Accelerometer, Bluetooth, …<br />microphone + speaker + camera guaranteed<br />speech is intuitive<br />
    14. 14. choice<br />
    15. 15. appification of the web<br />
    16. 16. noisy marketplaces<br />iPhone top-selling apps<br />1. Doodle Jump<br />2. Tap Tap Revenge 3<br />3. Pocket God<br />4. Angry Birds<br />5. Tap Revenge 2.6<br />6. Bejeweled 2 + Blitz<br />7. Traffic Rush<br />8. Tap Tap Revenge Classic <br />9. AppBox Pro<br />10. Flight Control<br />Total number of apps: 202,163<br />CY2010 Revenue<br />$8.3M in sell<br />$12M in ads<br />
    17. 17. how will it evolve?<br />{small set of cloud services}<br />x<br />{several mobile platforms}<br />x<br />{many connected apps}<br />
    18. 18. a perfect storm<br />
    19. 19. the 3rd hemisphere<br />app<br />device<br />a service, living in the cloud, manifested through your smartphone<br />always with you<br />personal – an ever growing profile of you<br />always sensing, always aware<br />respectful of your attention<br />privacy! <br />reactive and useful<br />but also proactive and suggestive<br />social-aware<br />
    20. 20. example: italian<br />Where am I?<br />What time is it (lunch? dinner?)<br />What places are open now?<br />What kind of food do I like? (kosher, vegetarian, …)<br />Who is with me?<br />When do I have a free hour to dine? (now, in an hour, not today – make it a takeaway)<br />
    21. 21. example: scene radar<br />
    22. 22. example: crowd affinity recommendations<br />Sharon regularly attends contemporary art galleries and exhibitions in the city.<br />As Sharon walks down 24thstreet, mCity offers : “The Mike Kelley exhibition at the Gagosian is highly rated by people like you”<br />
    23. 23. example: personal routine<br />It’s 12:45, Sharon is out from a special meeting at the NYDC.<br />As Sharon steps out of the center, mCity app offers her a recommendation for two restaurants she seems to like. <br />
    24. 24. example: deal hunter<br />Sharon walks down the street on her way to a meeting. The phone beeps in her pocket signaling a 45% deal for shoes her size is 2 blocks away<br />
    25. 25. thank you<br />questions? comments? feedback?<br />erany@microsoft.com <br />
    26. 26.
    27. 27. backup<br />
    28. 28. Longer term technologies<br />POP that my friend’s like<br />Sharing Context with my friends: publishing<br />Where have I been?<br />Where are my Friends?<br />Badges<br />Meet Up<br />Story Telling<br />Notify me when Something I Watch Changes<br />delegated access control<br />Auto check in<br />Explicit/Auto Check Out<br />Filter my search based on my location history<br />Improved Related Tasks<br />Improved Map Experience: Personally Contextual<br />Improved Bing Search: Personally Contextual<br />

    ×