Benny Arbel - My things

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Building The New Media Start-up 30.5.2012

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Benny Arbel - My things

  1. 1. THE CONVERSIONMACHINE Conversions-to-date
  2. 2. Intro DYNAMIC PERSONALIZED RETARGETING User visits eCommerce User later shown User directed 1 site but quits without 2 personalized banners on 3 back to site to convert converting network 150% uplift THE IMPACT 1400% CTR uplift compared to retargeting standard compared to untargeted standard
  3. 3. Intro THE CONVERSION MACHINE WHO? Each user is matched with a specific segment Bid: 1 DATA WHAT? AGGREGATION Content & Layout Recommendation Engine 1st, 2nd and 3rd party data Bid: 2 HOW MUCH? Best of Breed Real-time bidder Bid: 3
  4. 4. Intro SHOWING THE RIGHT BANNER AD, AT THE RIGHT TIME, FOR THE RIGHT USER
  5. 5. Intro GLOBAL LEADER IN CPA RETARGETING Over OPERATING IN 15 MARKETS 100 employees across globe and growing USA FRANCE BENELUX ITALY SCANDINAVIA TURKEY SPAIN UK GERMANY RUSSIA JAPAN LATAM INDIA
  6. 6. COMPANY BUSINESS MODEL PERFORMANCE-BASED ADVERTISINGCost Per Acquisition (CPA) myThings takes all the risk and pays for all media Advertisers pay only for actual conversions, a pre-determined percentage of each sale
  7. 7. GO-TO-MARKET STRATEGYOpening new offices worldwide to support demandTargeting top tier advertisers, retail and servicesSupporting dual sales approach: direct and channel-based (mainly via affiliate networks and agencies)
  8. 8. MAJOR CHALLENGES WE FACEDStrong competition from established startupsRecruiting talentMarket education – changing paradigm from industryfocused on CPC and CPM to CPA
  9. 9. CHALLENGES WE’RE CURRENTLY FACING Facing growing competition from more players such as media companies and agencies Creating differentiation in over-crowded ecosystem (LUMA map) Recruiting talent
  10. 10. ONE THING I WISH I’D KNOWN BEFORE I STARTED Had I known that the market will be so strong, I’d be less conservative and would have taken greater risks
  11. 11. HOW WE PUT THE TEAM TOGEHERWe combined: Domain experts Experienced sales professionals Soul players
  12. 12. THREE YEARS FROM TODAY, WE WILL BE… The leading performance display provider worldwide
  13. 13. ONE TIPPersistencyHonestyHard work Things are never as good OR as bad as they seem

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