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Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
Benny Arbel - My things
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Benny Arbel - My things

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Building The New Media Start-up 30.5.2012

Building The New Media Start-up 30.5.2012

Published in: Business, Technology
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Transcript

  • 1. THE CONVERSIONMACHINE Conversions-to-date
  • 2. Intro DYNAMIC PERSONALIZED RETARGETING User visits eCommerce User later shown User directed 1 site but quits without 2 personalized banners on 3 back to site to convert converting network 150% uplift THE IMPACT 1400% CTR uplift compared to retargeting standard compared to untargeted standard
  • 3. Intro THE CONVERSION MACHINE WHO? Each user is matched with a specific segment Bid: 1 DATA WHAT? AGGREGATION Content & Layout Recommendation Engine 1st, 2nd and 3rd party data Bid: 2 HOW MUCH? Best of Breed Real-time bidder Bid: 3
  • 4. Intro SHOWING THE RIGHT BANNER AD, AT THE RIGHT TIME, FOR THE RIGHT USER
  • 5. Intro GLOBAL LEADER IN CPA RETARGETING Over OPERATING IN 15 MARKETS 100 employees across globe and growing USA FRANCE BENELUX ITALY SCANDINAVIA TURKEY SPAIN UK GERMANY RUSSIA JAPAN LATAM INDIA
  • 6. COMPANY BUSINESS MODEL PERFORMANCE-BASED ADVERTISINGCost Per Acquisition (CPA) myThings takes all the risk and pays for all media Advertisers pay only for actual conversions, a pre-determined percentage of each sale
  • 7. GO-TO-MARKET STRATEGYOpening new offices worldwide to support demandTargeting top tier advertisers, retail and servicesSupporting dual sales approach: direct and channel-based (mainly via affiliate networks and agencies)
  • 8. MAJOR CHALLENGES WE FACEDStrong competition from established startupsRecruiting talentMarket education – changing paradigm from industryfocused on CPC and CPM to CPA
  • 9. CHALLENGES WE’RE CURRENTLY FACING Facing growing competition from more players such as media companies and agencies Creating differentiation in over-crowded ecosystem (LUMA map) Recruiting talent
  • 10. ONE THING I WISH I’D KNOWN BEFORE I STARTED Had I known that the market will be so strong, I’d be less conservative and would have taken greater risks
  • 11. HOW WE PUT THE TEAM TOGEHERWe combined: Domain experts Experienced sales professionals Soul players
  • 12. THREE YEARS FROM TODAY, WE WILL BE… The leading performance display provider worldwide
  • 13. ONE TIPPersistencyHonestyHard work Things are never as good OR as bad as they seem

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