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Motti kushnir telmap mit event_final

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  • 1. From an idea of a 16 year-old to anIntel companyMotti Kushnir, Telmap Chief Marketing OfficerDecember 2011
  • 2. About Us: Experts in Mobile Navigation and LBS  A global, operator-centric, white label LBS end-to-end solution provider  Global Presence:  Corporate and R&D Center: Tel Aviv, Israel  Offices in London, France, Romania  200+ employees  Serves 7 million subscribers  An average of 1 billion km driven per quarter using Telmap Mobile Location Companion  Continuously selected as the provider of mobile navigation services by leading Tier 1 operators at a group level: Vodafone, Orange, Telefonica-O2, Optus, MTS, Pelephone and more2 All rights reserved © 2011, Telmap www.telmap.com
  • 3. Winning Relationships and Successful Deployments Telefonica-O2 North and Latin All 4 IsraeliOrange Group Vodafone Group Group America Activity Operators France Germany Spain UK Spain Germany Spain UK Additional operators Israel Italy All rights reserved © 2011, Telmap www.telmap.com
  • 4. The idea of a 16 year old All rights reserved © 2011, Telmap
  • 5. Telmap evolution over timeFirst win for First win First AOL First mobile First move to Telmap isMobile Nav for off- mobile MapQuest operator win mass-market acquired byand board operator win for Wins for business IntelEnterprise navigation win – mobile Navigation and modelsLBS white label phones LBS applicationsolutions model and LBS platform2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 All rights reserved © 2011, Telmap www.telmap.com
  • 6. Is there a recipe for success?Preparation Opportunity Luck Luck All rights reserved © 2011, Telmap
  • 7. What did Telmap do in preparation to meet the opportunity?Got our hands on disruptive technology All rights reserved © 2011, Telmap
  • 8. What did Telmap do in preparation to meet the opportunity?Reacted fast to developments in the market All rights reserved © 2011, Telmap
  • 9. What did Telmap do in preparation to meet the opportunity? Adopted a Can Do corporate culture All rights reserved © 2011, Telmap
  • 10. What did Telmap do in preparation to meet the opportunity?Started with our local market, it’s our best lab… then go global Technological Innovative Convenient All rights reserved © 2011, Telmap
  • 11. What did Telmap do in preparation to meet the opportunity? When going global we remembered When we When we hiredWe don’t know hired locals, locals, we madelocal markets we listened to sure they can them work with the Israeli culture All rights reserved © 2011, Telmap
  • 12. What did Telmap do in preparation to meet the opportunity? We understood that moving from a 30 people In 2008-2009 Telmap went through some startup to a 200 people company requires a management changes to support its growth different management team All rights reserved © 2011, Telmap
  • 13. What did Telmap do in preparation to meet the opportunity? We chose our partners wisely All rights reserved © 2011, Telmap
  • 14. What did Telmap do in preparation to meet the opportunity? 8,000 ‫אלפים‬ 7,000 Don’t be afraid of the BIG guys! 7,000 6,403 6,000 5,692 5,072 5,000Nun of users 4,190 4,000 3,411 2,867 3,000 2,172 2,192 1,744 2,000 1,000 0 2009- 3 Q 2009- 4 Q 2010- 1 Q 2010- 2 Q 2010- 3 Q 2010- 4 Q 2011- 1 Q 2011- 2 Q 2011- 3 Q 2011- 4 Q All rights reserved © 2011, Telmap
  • 15. What did Telmap do in preparation to meet the opportunity? We are passionate, like our product and use it a lot! All rights reserved © 2011, Telmap
  • 16. The acquisitionIn 2011 Telmap was acquired by Intel All rights reserved © 2011, Telmap
  • 17. Thank You!Motti Kushnir, Telmap CMOMotti.kushnir@telmap.com17