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Living in a smarter planet oded cohn, ibm
 

Living in a smarter planet oded cohn, ibm

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    Living in a smarter planet oded cohn, ibm Living in a smarter planet oded cohn, ibm Presentation Transcript

    • Oded CohnDirector, IBM Research ‐ HaifaLiving in a Smarter Planet © 2011 IBM Corporation
    • In a Smarter Planet everything is becoming INSTRUMENTED INTERCONNECTED INTELLIGENT  MANUFACTURING IT CUSTOMERSWORKFORCE SUPPLY CHAIN TRANSPORTATION FACILITIES INTERNET OF THINGS © 2011 IBM Corporation2
    • Challenges are everywhere; opportunities are broad © 2011 IBM Corporation 3
    • Smarter Planet affects our basics•How shall we, as individuals, live in this new  emerging environment?•Will we benefit from our planet becoming  smarter? © 2011 IBM Corporation4
    • In the U.S., a typical carrot has traveled 1,600 miles, a  potato 1,200 miles, a chuck roast 600 miles… … grocers and consumers throw away $48 billion  worth of food every yearwith the cost of 1 grain of rice one can buy more than 100 transistors  IBM and Matiq are developing a smarter food tracking solution,  the first‐of‐its‐kind in the Nordics … … it uses RFID technology to track and trace meat and poultry  from the farm, through the supply chain, to supermarket shelves © 2011 IBM Corporation5
    • Smarter water management Leakage detection at the network level using analytics The average water loss level is 20% in EU countries London loses nearly 50% of its water due to leakage  in aging pipelinesWater loss reduction using dynamic pressure controlOptimal valve placement for effective pressure managementLink with asset management to enable rapid repairs and maintenance planning 6 © 2011 IBM Corporation 6
    • Analyticswill affect personalized evidence based medicine Predicting Breast Cancer• Chemotherapy or hormonal  therapy reduces the risk of  distant metastases by  approximately one‐third (30%)• Currently – treatment is been  Will my disease recur? Do I need adjuvant treatment? given to about 80% of the  patients• As a results – about 60% of the  patients are been given  unneeded treatment Our goal: Systemic adjuvant treatment for breast cancer patients © 2011 IBM Corporation7
    • Growth markets deserve adequate technologiesSpoken Web ‐ a parallel web for the massesTraditional web Post Web Search query Text Pages Web pagesSpoken web Expert/ Farmer Hyperlinked Voice Sites Business info“Improved  Post  VOICE average  Information yield output after  Questions using  pesticides  I got to know  from this Answers service” © 2011 IBM Corporation8
    • Changing the way the world works Human assisted computing:  via mobile phones Creek Watch – an iPhone app that helps report on creeks  conditions (more in 5 x 5)  “mobile sourcing” ‐ use spare cycles of cell‐phone users to do  some useful work – Real time translation – Reading signs for the blind – Assist in books digitization  – Your original ideas here ☺ © 2011 IBM Corporation9
    • Want to play chess or just chat? • Chess  (DeepBlue – Kasparov, 1997)  –A finite, mathematically well‐defined search space –Limited number of moves and states • Human Language –Words gain meaning when grounded in human cognition –Computers can not bind words to human experience to derive meaning © 2011 IBM Corporation10
    • IBM ResearchHard Questions?Computer programs are natively explicit, fast and exacting in their calculation over numbers and symbols….But Natural Language is implicit, highly contextual, ambiguous and often imprecise. Structured Unstructured Where was X born? – One day, from among his city views of Ulm, Otto chose a water color to send to Albert Einstein as a remembrance of Einstein´s birthplace. X ran this? – If leadership is an art then surely Jack Welch has proved himself a master painter during his tenure at GE. © 2011 IBM Corporation 11
    • The Jeopardy! challengeAutomatic question answering along 5 key dimensions Broad/Open  $200 Domain If youre standing, its the  direction you should look  to check out the  Complex  wainscoting. Language High Precision $2000 Accurate  Of the 4 countries in the  Confidence world that the U.S. does  not have diplomatic  relations with, the one  High that’s farthest north Speed © 2011 IBM Corporation12
    • © 2011 IBM Corporation13
    • Potential business applications Tech  Support Healthcare  and life  sciences Enterprise knowledge  management and  business intelligence Government © 2011 IBM Corporation14
    • Next Five in Five Innovations that will change the way people work, live and play over the next  five years:• Youll beam up your friends in 3‐D• Batteries will breathe air to power our devices• You won’t need to be a scientist to  save the planet• Your commute will be personalized• Computers will help energize  your city http://www.youtube.com/watch?v=anKiEoxkpxM © 2011 IBM Corporation15