2. PowerDsine Snapshot
Most Innovative Emerging
Established in 1995
New product line every 2-3 years
1999 - Creating “Power over Ethernet”
2003 – Power over Ethernet IEEE 802.3af
standard ratified Key Contributor to 802.3 af
5 private financing rounds raising about $60M
2004 –IPO in NASDAQ raising $80M
Global presence; R&D in Israel
Sales in the U.S. Taiwan, Korea
January 2007 Acquisition by
(MSCC) for $250M
3. Leading, Global Customer Base
4. 1995 – First Cooperation
First product – Ring Signal Generator
First Customer -
1 half time employee…
1 office space..
5. 1998 – PairGain Systems…
New Product Line xDSL Modules.
Can you sell to a Giant ???!!!
Make sure your products works !!!…
You have to have enough money..
6. 2000 - Power-over-Ethernet (PoE)
Data and Power over a single Ethernet cable
Transmitting safe and uninterrupted power (15W, 48V)
over existing LAN infrastructure
IEEE 802.3af standards based
VoIP Phone Deployment
PoE Enabled Power
LAN Switch Improved
WLAN Access Point Reliability
Network Security Device
7. PowerDsine: Strong Technical Foundation
Analog //Mixed Signal
Analog Mixed Signal Embedded
Power Management SoC Integration
8. 2001- Raising $30M
Private funding after the burst of the bubble….. Great
“Don’t ever try to catch a falling knife…”
Europe here we come….
Signing date: 11-Sep-2001 @ 5PM…
What’s next ??!!!
9. Pioneer of PoE Technology
approved in June 2003
Power System Protection
Safe Solution Compatibility
Over 70% of the Standard
contributed by PowerDsine
10. PowerDsine: Growing PoE Opportunity
PoE Switch Market (millions of ports) (1) PoE market is being driven by
emerging high growth applications
R: 84.9 WLAN
2 00 WiMAX
62.8 Advanced security
PowerDsine first to sell PoE ICs
27.8 PowerDsine sells to nearly every
Ethernet switch vendor
New applications for PoE using the
802.3at high power standard such as
2005 2006 2007 2008 2009 laptops will drive future growth
10 (1) Source: Gartner Dataquest, November 2005.
11. 2004 – Going Public
One of the first Israeli startup going public after 2001
“A” Team…led by CITI Group.
SEC, Lawyers, Accountants, and more Lawyers…
RoadShow – around the world in 14 days…
June 10th 2004 – First Trading Day
12. Invent or Die – Some observations:
If you build a new market, become #1 or #2, or else you will
have no business nor profits
Invest in IP, it may be your ONLY way to make a living..
Constant search for new growth engines
Assume new market will grow 3 times slower than you think
When the market will be large, the big guys will get in
Price decline will be 2 -3 time faster if the market is growing
Don’t believe the research firms, they have no clue, and they
charge a lot for telling you that…
Last but not least, BE OPTIMISTIC !!!
13. 2007 - M&A
The Bride is here where is the Groom ??
Companies are been BOUGHT not SOLD
But process is still a MUST
Prepare yourself and the team
Make sure that the Bride will have
more than 1 admirer..
The highest bidder is not necessary
the right one…
Short negotiation and process are KEY,
Its like fresh milk, if stays out too long it gets sour….