Hi
Startup #1 – Taking CAD to the Web/MobileReaching 10M users in two years
Startup #2 – Leveraging Big Data/Cloud to change how R&D teams work in the cloud
Getting to bloggers           I’m a good looking, smart           and fun app,           Why don’t you want to           w...
Bloggers are story tellersTell them a good story
#1   Tell a good storyGetting out of the ‘niche’ – making a vertical app horizontal                                      b...
#1   Tell a good story
#1   Tell a good story – give concrete examples
#1   Tell a good story - your content should be worth watching by itself
#2   Understand who you’re writing forWhy our product is interesting/ important/ revolutionary?Why writing about our produ...
#2   Understand who you’re writing for
#2   Understand who you’re writing for
#2   Understand who you’re writing forAligning our story to other successful posts
#3   Who are you?Autodesk who?                    Are you from               No   Facebook,       Yes                    G...
#3   Who are you?Taking a personal angle
#4   Why now?Milestones (get creative), customer stories, data, general topic
#5   Summary               The ‘10 minutes mix and serve’ rule                              News                          ...
You’re the only one getting this mailI know your blog and approaching you for a reason
Don’t write too much about yourself or the companyName dropping
Why now?   Why your readers should care about Takipi?                                                        Similar to so...
What can your readers use Takipi for?
End with a question
Don’t neglect your signature
Which blogs should I approach?                       Medium size blogs                      Small/ personal blogs       Ti...
www.similarsites.com
Mmm… my product isn’t ready yet Is there something to do in the meanwhile?
Guest posting                Tip : start with ‘How to’ articles
I Know what I’m doing
What’s in it for you
Question
4 Hours Later
Say Thanks!
You read blogs all the time. Use this time to understand how bloggers think   Looking for great titles
What is the most popular content
To really understand bloggers, there’s only one thing to doPersonal Blog – www.startupmoon.com
Thanks!Running on Java? Let me know   Iris.shoor@takipi.com        @irisshoor   www.startupmoon.com
Getting to bloggers - Iris Shoor
Getting to bloggers - Iris Shoor
Getting to bloggers - Iris Shoor
Getting to bloggers - Iris Shoor
Getting to bloggers - Iris Shoor
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Getting to bloggers - Iris Shoor

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26/12/2012

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Transcript of "Getting to bloggers - Iris Shoor"

  1. 1. Hi
  2. 2. Startup #1 – Taking CAD to the Web/MobileReaching 10M users in two years
  3. 3. Startup #2 – Leveraging Big Data/Cloud to change how R&D teams work in the cloud
  4. 4. Getting to bloggers I’m a good looking, smart and fun app, Why don’t you want to write about me?
  5. 5. Bloggers are story tellersTell them a good story
  6. 6. #1 Tell a good storyGetting out of the ‘niche’ – making a vertical app horizontal boring interesting
  7. 7. #1 Tell a good story
  8. 8. #1 Tell a good story – give concrete examples
  9. 9. #1 Tell a good story - your content should be worth watching by itself
  10. 10. #2 Understand who you’re writing forWhy our product is interesting/ important/ revolutionary?Why writing about our product will drive more traffic to you?
  11. 11. #2 Understand who you’re writing for
  12. 12. #2 Understand who you’re writing for
  13. 13. #2 Understand who you’re writing forAligning our story to other successful posts
  14. 14. #3 Who are you?Autodesk who? Are you from No Facebook, Yes Google, Apple or Amazon? Say who? WooHoo!
  15. 15. #3 Who are you?Taking a personal angle
  16. 16. #4 Why now?Milestones (get creative), customer stories, data, general topic
  17. 17. #5 Summary The ‘10 minutes mix and serve’ rule News + Great story + Beautiful images + Video + 90% baked story
  18. 18. You’re the only one getting this mailI know your blog and approaching you for a reason
  19. 19. Don’t write too much about yourself or the companyName dropping
  20. 20. Why now? Why your readers should care about Takipi? Similar to something Which worked before
  21. 21. What can your readers use Takipi for?
  22. 22. End with a question
  23. 23. Don’t neglect your signature
  24. 24. Which blogs should I approach? Medium size blogs Small/ personal blogs Tip : Notice where your competitors are going back to
  25. 25. www.similarsites.com
  26. 26. Mmm… my product isn’t ready yet Is there something to do in the meanwhile?
  27. 27. Guest posting Tip : start with ‘How to’ articles
  28. 28. I Know what I’m doing
  29. 29. What’s in it for you
  30. 30. Question
  31. 31. 4 Hours Later
  32. 32. Say Thanks!
  33. 33. You read blogs all the time. Use this time to understand how bloggers think Looking for great titles
  34. 34. What is the most popular content
  35. 35. To really understand bloggers, there’s only one thing to doPersonal Blog – www.startupmoon.com
  36. 36. Thanks!Running on Java? Let me know Iris.shoor@takipi.com @irisshoor www.startupmoon.com
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