Gal trifon april 2010

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Day of the Entrepreneur 2010

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  • Complexity for advertisers = opportunity for EyeblasterSolving this problem would benefit not only the advertisers on the buy side. Publishers would equally benefit from increased demand and better products to offer
  • The Eyeblaster Solution - How we address the core challenges facing digital media advertisers and agencies- highlight workflow and uniquely talk to the different facets of the offering: reach, engagement, data/metrics
  • Gal trifon april 2010

    1. 1. MIT Entrepreneur Day 2010<br />Gal Trifon | Chief Executive Officer | April 28th, 2010<br />Insights from a Long Journey<br />Primary colors<br />EB Orange 246/137/51<br />EB Green 52/70/13<br />EB Gray 161/161/161<br />EB Yellow 255/200/40<br />Light tint<br />250/196/153<br />153/162/134<br />208/208/208<br />255/227/147<br />Dark tint<br />123/69/26<br />26/35/7<br />81/8181<br />128/100/20<br />
    2. 2. Ad Budgets Migrating to a Complex Ecosystem<br />Advertisers<br />Consumers<br />Media Suppliers<br />Media Agency<br />Display<br />?<br />Industry Challenges<br /><ul><li> Fragmentation
    3. 3. Engagement
    4. 4. Excessive Data</li></ul>Search<br />?<br />Networks<br />?<br />Emerging<br />Creative Agency<br />
    5. 5. Eyeblaster - Enabling Advertiser Demand<br />Advertisers<br />Consumers<br />Media Suppliers<br />Demand Enablers<br />Display<br />Media<br />Agency<br />Search<br /><ul><li>Integrated Reach
    6. 6. Impact & Relevancy</li></ul>Creative<br />Agency<br /><ul><li>Actionable Data</li></ul>Networks<br />Emerging<br />
    7. 7. <ul><li>Concurrent launch
    8. 8. 15 countries
    9. 9. 55 Sites
    10. 10. Hundreds of Placements
    11. 11. Hundreds of Ads
    12. 12. Interactive Trailer
    13. 13. High Definition Video
    14. 14. Content in banner
    15. 15. Multi language
    16. 16. Consumers reached?
    17. 17. Frequency of impressions?
    18. 18. Video plays?
    19. 19. ROI?</li></ul>Case Study: Avatar Home Entertainment<br />
    20. 20. Expectations<br />Motivations<br />Common Agenda<br />Evolvement<br />Globalization<br />Some Lessons Learned<br />
    21. 21. © 2010 Eyeblaster. All rights reserved<br />Confidential – Slide 6<br />Managing Expectations<br />
    22. 22. ?<br />© 2010 Eyeblaster. All rights reserved<br />What’s in it for Them<br />
    23. 23. © 2010 Eyeblaster. All rights reserved<br />Maintaining Focus<br />
    24. 24. © 2010 Eyeblaster. All rights reserved<br />Balancing Long Term And Short Term<br />
    25. 25. © 2010 Eyeblaster. All rights reserved<br />Thinking Global<br />
    26. 26. Thank You!<br />

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