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Dr Ohad Barzilay

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Big Data 12/3/14

Big Data 12/3/14

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  • 1. Big Data LandscapeBig Data Landscape Dr. Ohad Barzilay Technology Management and Information SystemsTechnology Management and Information Systems
  • 2. What do you mean when you say Big Data?Big Data?
  • 3. Lots of Data • Geology • Space • Human body • Digital life• Digital life • The Internet • Social networks • 3 V’s of Big Data: – Volume – Velocity – Variety
  • 4. Enterprise Information Systems • Storage • Processing • Communication • Internet Scale• Internet Scale • New paradigms – Moving to the cloud – Distributed computing – NoSQL
  • 5. Data => Information => Knowledge • Applications of theoretical research which exists for years: – Data Mining – Machine learning Statistics Machine learning – Statistics – Econometrics • "By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills“ [Mckinsey, May 2011]
  • 6. Data => Information => Knowledge => Decision Making Sources: IDC: 2012 “Worldwide Big Data Technology and Services Forecast: 2011-2015, Gartner: 2012 “Big Data Drives Rapid Changes in Infrastructure and $232 Billion in IT Spending Through 2016 “By 2018, the United States alone could face a shortage of 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions” [Mckinsey, May 2011]
  • 7. Big Data Technology Stack
  • 8. Is Big Data Only a Buzz? • A major criticism of Big Data say it is just a re- branding of existing stuff BUTBUT • Big Data provides a managerial framework for making data driven business decisions • A scientific mindset
  • 9. Data Does NOT Tell Any Story!
  • 10. From Big Data to Data Science Formulate hypotheses Make decisions Analyze it correctly, find correlations, infer causality • Capture the phenomena correctly • Measure relevant data correlations, infer causality Process the data
  • 11. What do people buy before a hurricane?
  • 12. Some insights • As business grow there is too much data to make sense of: – Distributed organizations – Distributed responsibilities– Distributed responsibilities – Small adjustments have large impact
  • 13. Another Example: SportVU • An Israeli startup acquired by STATS • Player Tracking Technology – Basketball – Football (Soccer)– Football (Soccer) • Lets examine SportVU technology on top of the Big Data Technology Stack
  • 14. SportVU and the Big Data Technology Stack
  • 15. SportVU and the Big Data Technology Stack
  • 16. SportVU and the Big Data Technology Stack
  • 17. SportVU and the Big Data Technology Stack Moneyball on steroids http://grantland.com/features/expected-value-possession-nba-analytics/ http://grantland.com/features/the-toronto-raptors-sportvu-cameras-nba-analytical-revolution/
  • 18. SportVU and the Big Data Technology Stack Live twitting
  • 19. SportVU and the Big Data Technology Stack Sport Medicine
  • 20. Thank you ohadbr@tau.ac.ilohadbr@tau.ac.il