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3 Ten MinuteTips For Your                Ofer                Vilenski                ofer@hola.org
1       CHOOSING    AND TESTING       AN IDEA    ON A $10 BUDGET…
How much     VALUEdoes this bring to the world?                            Have you really                  CRACKED IT?   ...
EXAMPLE          Sarah Blakely - SPANX
CREATING THE 10 MIN2
What is our               MARKET SIZE?   Do I care about theBUSINESS MODEL?No, unless we have a cost to coverCHARGING $$ ?...
think # ofPEOPLE                MILESTONES:                         Initial revenues,                           profitabil...
310 MINUTES ON
A VP Sales should be able to sell lots of ice to Eskimos A VP Marketing should be able to market ice to Eskimos so they th...
Marketing is forME-TOO PRODUCTS Is that what we want to build?            The typical       PRODUCT LAUNCH      Some no-ma...
THE      Ofer      Vilenski      ofer@hola.org
3 Ten Minute For Your STARTUP! - Ofer Vilenski
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3 Ten Minute For Your STARTUP! - Ofer Vilenski

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26.12.2012

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Transcript of "3 Ten Minute For Your STARTUP! - Ofer Vilenski"

  1. 1. 3 Ten MinuteTips For Your Ofer Vilenski ofer@hola.org
  2. 2. 1 CHOOSING AND TESTING AN IDEA ON A $10 BUDGET…
  3. 3. How much VALUEdoes this bring to the world? Have you really CRACKED IT? Now TEST IT (photoshop, fake site, google ads)
  4. 4. EXAMPLE Sarah Blakely - SPANX
  5. 5. CREATING THE 10 MIN2
  6. 6. What is our MARKET SIZE? Do I care about theBUSINESS MODEL?No, unless we have a cost to coverCHARGING $$ ? No, unless we have a cost to cover
  7. 7. think # ofPEOPLE MILESTONES: Initial revenues, profitabilityRULE OF THUMB: $140k/pp per year covers all expenses for SW companies
  8. 8. 310 MINUTES ON
  9. 9. A VP Sales should be able to sell lots of ice to Eskimos A VP Marketing should be able to market ice to Eskimos so they think its goldBut you are anENTREPRENEUR Build a product that SELLS ITSELF
  10. 10. Marketing is forME-TOO PRODUCTS Is that what we want to build? The typical PRODUCT LAUNCH Some no-marketing examples: GOOGLE, SKYPE, FACEBOOK
  11. 11. THE Ofer Vilenski ofer@hola.org
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