Thinaire deck redux
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Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11. ...

Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.

Discussion topics included

How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?

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Thinaire deck redux Thinaire deck redux Presentation Transcript

  • Thinaire is a mobile technology company that provides a cloud-based platform which enables brands,marketers, agencies, developers and media owners to create, deploy, and measure NFC marketing campaigns As people interact with the world using their mobile devices, companies are building compelling ways to engage them by combining mobile on-ramps (NFC, QR, SMS, etc) with physical objects; creating the “Internet of Things”.This is revolutionizing advertising as offline media goes live with dynamic content that is measurable and actionable. Thinaire provides enterprise class tools that empower marketers to deploy, manage and measure these campaigns across all media platforms. | Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 2
  • On Ramps Mobile brings the offline world online| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 3
  • NFC NFC is the single global standard for secure proximity-based wireless data transmission and payments enabling NFC reader equipped smart phones and wireless devices to receive information from RFID embedded media, merchandise and things and complete purchase transactions. “Bringing the off-line world online.”Near Field Communication | Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 4
  • On• No downloads necessary – Frictionless engagement• No Apps needed• Secure• Allows for asset level tracking and aggregation of every consumer interaction• Offer marketers the ability to capture – Big Data | Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 5
  • 2017Globally, NFC-enabled devices aregrowing dramatically 1.95 2013 billion in circulation 2012 102 million 285 million new phones devices shipped Source: ABI research 2012 | Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 6
  • NFC tap engagement level was 12X higher than app-required bar codesNFC increased consumer engagement from the regular 5-10 seconds at shelf to 48 seconds TM36% acted of shoppers who tapped the NFC enhanced ShelfTalkwhether saving a recipe, downloading the Kraft app or sharing with friends, etc.Source: Kraft Food Group (KRFT) | Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net 7
  • Thank youPatrick Meyer650 Fifth Avenue, 9th floor, New York, NY 10019(646) 405.9302