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Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11. …

Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.

Discussion topics included

How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?

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  • 1. Near Field Communications Overview and Case Studies
  • 2. | 2Print and Near Field Communications• Fantastic Consumer Experience: No Click, Just Touch and Go• Deliver Content Directly to Consumers with No App Required• Secure and Serialized Method for Consumer Communication• Active-Passive and Active-Active Options for Marketing Campaigns and Ads
  • 3. | 3Quad/Graphics NFC Platform• Inline and Offline Application Options• Tag Verification at speed• Successfully tested one to one matching of tags to unique recipients• Cloud-based Content Delivery Platform• Integrated with the IPS Analytics Platform
  • 4. | 4Interactive Print Analytics• Real time, Credentialed Environment• Installs, Campaign Performance, Mobile Carriers and Geography
  • 5. | 5Interactive Print Analytics• Clean and Easy to Understand• Readily Exportable to PDF or .csv• Customizable, Integrated Across Technologies
  • 6. | 6Print-based NFC Case Study• Wired Magazine and Lexus• Integrated into a Single Leaf Insert and bound in• Over 500,000 NFC-enabled Inserts Delivered to Wired Subscribers• Largest Campaign of its type in History• Testing and Verification Allowed for 100% Good Product Mailed
  • 7. | 7Lexus NFC Ad Campaign• Wired readers could place their device over the tag to launch the cloud-hosted content.• With no app needed, the device immediately began to play the intro video to the Lexus console experience• Then, readers could continue to interact with the console as if sitting inside the new Lexus GS
  • 8. | 8Lexus NFC Advantages• Direct Response from Wired Readers• Generated Tremendous Media Coverage > Ad Age > RFID Journal > NFC News > Etc.• Positioned both Lexus and Conde Nast as Technology Leaders and Innovators