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Nexage slide for mobile monday

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Nexage presents Mobile Advertising statistics at joint Mobile Monday Boston / MITEF Cambridge event on Jan. 14, 2013

Nexage presents Mobile Advertising statistics at joint Mobile Monday Boston / MITEF Cambridge event on Jan. 14, 2013


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  • 1. NEXAGE
  • 2. THE STATE OF THE UNION Liquidity Location-enabled Impressions 24% per month growth 33% per month growth Rich Media- & Video- Enabled Impressions eCPM Premiums Video 10x Lat/Long Rich Media 5x 5x Location 2x 19% per month growth2
  • 3. CASE STUDY 0.3 0.2 » Diverse views of value (bi-modal) » Hints of device ID trolling 0.1 » Hints of “bid to win” vs actual valuation 0.0 $0.00 $0.50 $1.00 $1.50 $2.00 0.3 » Promote/clarify audience 0.2 » Price signals to rebalance pricing 0.1 0.0 $0.00 $0.50 $1.00 $1.50 $2.00 0.3 » More location data 0.2 » Location enrichment 0.1 » Filter to give location buyers more of the right audience » Greater auction-level competition 0.0 $0.00 $0.50 $1.00 $1.50 $2.003