MIT       Business Plan Presentation             Douglas R. Wolf                June 23, 2004ISOLDMYSPOUSE.COM
Cakewalk    Reconnaissance    Universal    Methods,    Inc.ISOLDMYSPOUSE.COM
Thought the Internet              was dead?ISOLDMYSPOUSE.COM
Legal bills          got you down?ISOLDMYSPOUSE.COM
Want to rid yourself      of 100-200 pounds              of debt?ISOLDMYSPOUSE.COM
We’ve got the         answer.ISOLDMYSPOUSE.COM
ISOLDMYSPOUSE.COMISOLDMYSPOUSE.COM
Today’s Presentation                Concept                Our team                Industry                Financial p...
Our Concept—    Breaking up doesn’t have to be hard to do         Eliminate hostility          − Redirect your partner’s ...
Our Concept—      One Stop Shopping                                        self help   Matrix of roll-ups                ...
Our Concept—MGMR            Macro Geographic MarketRoll-Up             UT             ISOLDMYSPOUSES.COMISOLDMYSPOUSE.COM
Our Concept—MGMR            Macro Geographic MarketRoll-Up                     ISOLDMYOLDLADY.COM             UT          ...
Our Concept—MGMR            Macro Geographic MarketRoll-Up                     ISOLDMYOLDLADY.COM   MA             UT     ...
Our Concept—MGMR               Macro Geographic MarketRoll-Up                UT                       NJ          CA      ...
Our Concept—MGMR               Macro Geographic MarketRoll-Up                UT                                NJ         ...
Our Concept—MGMR               Macro Geographic MarketRoll-Up                     MT                UT                    ...
Our Concept—MGMR               Macro Geographic MarketRoll-Up                   MT                                        ...
Our Concept—MGMROur Concept—           Micro Geographic Market Roll-Up                             Cambridge         MA   ...
Our Concept – Service Highlights                   Get your soon-to-be ex ready to    makeovers       find a new object o...
Our Concept – Fab Five (-2)                         fashion         Trish FlemingISOLDMYSPOUSE.COM
Our Concept – Fab Five (-2)                      culture          Ken MorseISOLDMYSPOUSE.COM
Our Concept – Fab Five (-2)                       hair          Jack DerbyISOLDMYSPOUSE.COM
Our Concept – Other ServicesThree Step Asset Distribution Service—Let our handy Magic Eight ball make the callStep 1—ASK  ...
Our Concept – Other ServicesThree Step Asset Distribution Service—Let our handy Magic Eight ball make the callStep 1—ASK  ...
Business Goals        Continue to acquire sites        Current acquisitions include           − Cloning market          ...
Step One—Eliminate the Middleman   One-stop shopping at the click of your mouse            http://www.isoldmyspouse.com  ...
Our Team   Board of Directors              Judge Judy        Tony Soprano     David Gest            Anna Nicole Smith   Al...
Testimonials        "I really like their frequent user program. It        saved me thousands on my last transaction."     ...
Industry           Competitors            − Attorneys            − Matchmaking sites            − California            −...
Financial Projections          Business model           − Paid per application for access to             resources on sit...
What We are Looking ForWe need money. But we have a special deal.              $10,000 per month               2 board s...
ISOLDMYSPOUSE.COM      Contact information:      email:            juicygossip@isoldmyspouse.com      phone:            1-...
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I Sold My Spouse.com (Winner, 2004)

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I Sold My Spouse.com (Winner, 2004)

  1. 1. MIT Business Plan Presentation Douglas R. Wolf June 23, 2004ISOLDMYSPOUSE.COM
  2. 2. Cakewalk Reconnaissance Universal Methods, Inc.ISOLDMYSPOUSE.COM
  3. 3. Thought the Internet was dead?ISOLDMYSPOUSE.COM
  4. 4. Legal bills got you down?ISOLDMYSPOUSE.COM
  5. 5. Want to rid yourself of 100-200 pounds of debt?ISOLDMYSPOUSE.COM
  6. 6. We’ve got the answer.ISOLDMYSPOUSE.COM
  7. 7. ISOLDMYSPOUSE.COMISOLDMYSPOUSE.COM
  8. 8. Today’s Presentation  Concept  Our team  Industry  Financial projections  What we are looking forISOLDMYSPOUSE.COM
  9. 9. Our Concept— Breaking up doesn’t have to be hard to do  Eliminate hostility − Redirect your partner’s attention towards a new love interest  Cut costs − Cut out divorce attorneys by handling the filing yourself  Save time − Resources to handle every transaction available in one concise websiteISOLDMYSPOUSE.COM
  10. 10. Our Concept— One Stop Shopping self help Matrix of roll-ups divorce asset management finance matchmakingISOLDMYSPOUSE.COM
  11. 11. Our Concept—MGMR Macro Geographic MarketRoll-Up UT ISOLDMYSPOUSES.COMISOLDMYSPOUSE.COM
  12. 12. Our Concept—MGMR Macro Geographic MarketRoll-Up ISOLDMYOLDLADY.COM UT NJ ISOLDMYSPOUSES.COMISOLDMYSPOUSE.COM
  13. 13. Our Concept—MGMR Macro Geographic MarketRoll-Up ISOLDMYOLDLADY.COM MA UT NJ ISOLDMYSPOUSES.COM ISOLDMYREALLYOLDLADY.COM FLISOLDMYSPOUSE.COM
  14. 14. Our Concept—MGMR Macro Geographic MarketRoll-Up UT NJ CA ISOLDMYBEING.COM FLISOLDMYSPOUSE.COM
  15. 15. Our Concept—MGMR Macro Geographic MarketRoll-Up UT NJ CA ISOLDMYBEING.COM WV ISOLDMYCOUSIN.COM FLISOLDMYSPOUSE.COM
  16. 16. Our Concept—MGMR Macro Geographic MarketRoll-Up MT UT NJ ISOLDMYSHEEP.COM CA WV ISOLDMYBEING.COM ISOLDMYCOUSIN.COM FLISOLDMYSPOUSE.COM
  17. 17. Our Concept—MGMR Macro Geographic MarketRoll-Up MT MA ISOLDMYCIVILUNIONPARTNER.COM UT NJ CA ISOLDMYSHEEP.COM WV ISOLDMYBEING.COM ISOLDMYCOUSIN.COM FLISOLDMYSPOUSE.COM
  18. 18. Our Concept—MGMROur Concept— Micro Geographic Market Roll-Up Cambridge MA ISOLDMYCIVILUNIONPARTNER.COM ISOLDMYSELF.COM ISOLDMYPDA.COMISOLDMYSPOUSE.COM ISOLDMYSPOUSE.COM
  19. 19. Our Concept – Service Highlights  Get your soon-to-be ex ready to makeovers find a new object of his/her affection with a make over with the famed Fab Five (-2)ISOLDMYSPOUSE.COM
  20. 20. Our Concept – Fab Five (-2) fashion Trish FlemingISOLDMYSPOUSE.COM
  21. 21. Our Concept – Fab Five (-2) culture Ken MorseISOLDMYSPOUSE.COM
  22. 22. Our Concept – Fab Five (-2) hair Jack DerbyISOLDMYSPOUSE.COM
  23. 23. Our Concept – Other ServicesThree Step Asset Distribution Service—Let our handy Magic Eight ball make the callStep 1—ASK Step 2—SHAKE Step 3—RULING Who gets thevacation home? 8 She does.ISOLDMYSPOUSE.COM
  24. 24. Our Concept – Other ServicesThree Step Asset Distribution Service—Let our handy Magic Eight ball make the callStep 1—ASK Step 2—SHAKE Step 3—RULING Who gets the special issue Who gets the bobble headvacation home? collection? 8 You do. She does. NOT.ISOLDMYSPOUSE.COM
  25. 25. Business Goals  Continue to acquire sites  Current acquisitions include − Cloning market • ISOLDMYDNA.COM − Our first international site (France) •ISOLDOUT.COMISOLDMYSPOUSE.COM
  26. 26. Step One—Eliminate the Middleman One-stop shopping at the click of your mouse http://www.isoldmyspouse.com search go Resource Center ISOLDMYSPOUSE.COM About Us Application Articles Who gets the gravy boat? -- Let the experts decide. Divorce papers Ten practical uses for your old wedding album. Movers Makeovers w ne Special Pet Therapy Packages MatchmakersISOLDMYSPOUSE.COM
  27. 27. Our Team Board of Directors Judge Judy Tony Soprano David Gest Anna Nicole Smith Alan Greenspan CarlISOLDMYSPOUSE.COM
  28. 28. Testimonials "I really like their frequent user program. It saved me thousands on my last transaction." — Elizabeth Taylor “It’s covered by Medicaid!" — Larry King “The only thing quicker than my application process was my annulment." — Brittney SpearsISOLDMYSPOUSE.COM
  29. 29. Industry  Competitors − Attorneys − Matchmaking sites − California − Catholic Church − Dr. Laura − Curves − Richard SimmonsISOLDMYSPOUSE.COM
  30. 30. Financial Projections  Business model − Paid per application for access to resources on site − Paid per placement in matchmaking sub-site • extra charge for photo touch up • deluxe charge for use of feather boa in shot • extra surcharge to use photo of Ford Agency modelISOLDMYSPOUSE.COM
  31. 31. What We are Looking ForWe need money. But we have a special deal.  $10,000 per month  2 board seats − With three supervised visits per month − Option on one weekend  If we find a partner later, all payments will terminate  I will have my mother-in-law stop calling youISOLDMYSPOUSE.COM
  32. 32. ISOLDMYSPOUSE.COM Contact information: email: juicygossip@isoldmyspouse.com phone: 1-900-HE’S-GONE snail mail: 100 Swinger Road, Cambridge, MA 02140ISOLDMYSPOUSE.COM

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