Hair Shirts, Ltd.    A subsidiary of Pain & Suffering, LLI                                            1
The Need   Driven by …       Human nature and human desire   Avoid blame …       Blame others / Invoke higher power  ...
The Market For Sharing   Large market       Pet food > $2B/year       Gift market > $10B/year       Political lobbying...
Initial Product: Hair Shirts   Environmentally friendly   Can be offshored       Manufactured or sold   Low cost of go...
The Process   Single process       Manufacturing       Marketing       Fund raising   Economies of scale             ...
Market SegmentationBlame The Devil                 Blame Others(Future Market)                 (Mainstream)               ...
Blame Self or Dear One             Blame Sensitivity CurveBlame                     Demand                                ...
Blame Others  Minor Blame                 Flexible Blame         Mainstream Market                                  8
Blame Others Partial Blame         Fashionable Blame            Mainstream Market                                         ...
Blame OthersDieters   Allergic to Cats   Shirt-Bag Combination                                                     10
Really Blame Others   Significant Blame – Specialty ItemDemocratic Model        Republican Model                          ...
Financing Requirements   $200K test marketing   $2.5 M Logo design   $10 M Launch Promotion   $15 M Salaries and audit...
Revenue Forecast                                  New plan                     A lot more                                 ...
Part of a Product Line   Hair Shirts   Hairy Shorts   Hairy Krishna   Hot Hair   Hot Shorts   Hot Shots   Holy Shir...
Exit Strategy   Sale   Lease   Rental   By air   By car   By foot                15
Hair Shirts   An idea whose time has come    There’s enough blame to go around…       If you care enough to give a shirt,...
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Hair Shirts (2005)

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Transcript of "Hair Shirts (2005)"

  1. 1. Hair Shirts, Ltd. A subsidiary of Pain & Suffering, LLI 1
  2. 2. The Need Driven by …  Human nature and human desire Avoid blame …  Blame others / Invoke higher power Inflict pain …  On one’s self / Others It’s all about sharing 2
  3. 3. The Market For Sharing Large market  Pet food > $2B/year  Gift market > $10B/year  Political lobbying > $50B/year  Pork barrel legislation > $500B/year Market growth indicators  S&M websites  Cost of divorces 3
  4. 4. Initial Product: Hair Shirts Environmentally friendly Can be offshored  Manufactured or sold Low cost of goods  Raw materials Useful but always annoying  Lots in common with software 4
  5. 5. The Process Single process  Manufacturing  Marketing  Fund raising Economies of scale 5
  6. 6. Market SegmentationBlame The Devil Blame Others(Future Market) (Mainstream) Blame Self (Beachhead) 6
  7. 7. Blame Self or Dear One Blame Sensitivity CurveBlame Demand 7
  8. 8. Blame Others Minor Blame Flexible Blame Mainstream Market 8
  9. 9. Blame Others Partial Blame Fashionable Blame Mainstream Market 9
  10. 10. Blame OthersDieters Allergic to Cats Shirt-Bag Combination 10
  11. 11. Really Blame Others Significant Blame – Specialty ItemDemocratic Model Republican Model 11
  12. 12. Financing Requirements $200K test marketing $2.5 M Logo design $10 M Launch Promotion $15 M Salaries and audit fees $ 5 M Shareholder suit defense fund … plus travel, tolls, parking 12
  13. 13. Revenue Forecast New plan A lot more Plan B More A little 13
  14. 14. Part of a Product Line Hair Shirts Hairy Shorts Hairy Krishna Hot Hair Hot Shorts Hot Shots Holy Shirts Holy Shit 14
  15. 15. Exit Strategy Sale Lease Rental By air By car By foot 15
  16. 16. Hair Shirts An idea whose time has come There’s enough blame to go around… If you care enough to give a shirt, Give a hair shirt! 16

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