• Save
Hair Shirts (2005)
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Hair Shirts (2005)

on

  • 354 views

 

Statistics

Views

Total Views
354
Views on SlideShare
354
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Hair Shirts (2005) Presentation Transcript

  • 1. Hair Shirts, Ltd. A subsidiary of Pain & Suffering, LLI 1
  • 2. The Need Driven by …  Human nature and human desire Avoid blame …  Blame others / Invoke higher power Inflict pain …  On one’s self / Others It’s all about sharing 2
  • 3. The Market For Sharing Large market  Pet food > $2B/year  Gift market > $10B/year  Political lobbying > $50B/year  Pork barrel legislation > $500B/year Market growth indicators  S&M websites  Cost of divorces 3
  • 4. Initial Product: Hair Shirts Environmentally friendly Can be offshored  Manufactured or sold Low cost of goods  Raw materials Useful but always annoying  Lots in common with software 4
  • 5. The Process Single process  Manufacturing  Marketing  Fund raising Economies of scale 5
  • 6. Market SegmentationBlame The Devil Blame Others(Future Market) (Mainstream) Blame Self (Beachhead) 6
  • 7. Blame Self or Dear One Blame Sensitivity CurveBlame Demand 7
  • 8. Blame Others Minor Blame Flexible Blame Mainstream Market 8
  • 9. Blame Others Partial Blame Fashionable Blame Mainstream Market 9
  • 10. Blame OthersDieters Allergic to Cats Shirt-Bag Combination 10
  • 11. Really Blame Others Significant Blame – Specialty ItemDemocratic Model Republican Model 11
  • 12. Financing Requirements $200K test marketing $2.5 M Logo design $10 M Launch Promotion $15 M Salaries and audit fees $ 5 M Shareholder suit defense fund … plus travel, tolls, parking 12
  • 13. Revenue Forecast New plan A lot more Plan B More A little 13
  • 14. Part of a Product Line Hair Shirts Hairy Shorts Hairy Krishna Hot Hair Hot Shorts Hot Shots Holy Shirts Holy Shit 14
  • 15. Exit Strategy Sale Lease Rental By air By car By foot 15
  • 16. Hair Shirts An idea whose time has come There’s enough blame to go around… If you care enough to give a shirt, Give a hair shirt! 16