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When launching products and services, marketing is critical as it affects sales through lead generation and drives awareness and recognition of the company and solutions among prospects, partners, resellers, and potential employees. Every company entering the market today has competitors, perceived or real. Do you know how to budget for a marketing program? How to prioritize program elements? Identifying which ones can have the greatest impact in the shortest period of time? What role should social marketing play? Attend this interactive “Get Smart” program to learn more about the role marketing can play in launching new products and services.
Allen Bonde, Chief Marketing Officer, The Pulse Network
Barbara Ewen, Principal and Co-Founder, CHEN PR
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