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We’re using smartphones to connect businesses do good (pretty much all of them) to consumers who care (ditto) and the causes they both support.
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11.
This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities.
Discussion topics included
How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media?
To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place?
Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
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