Winner, 2000

1. 1-800-Fresh Air.Com
Forrest Milder,
Chief Executive Officer

2. Introduction
• There’s a Universal Need for Air
• Everyone Goes to NYC or LA or Denver
• Some People Even Go to those Factories
Along the New Jersey Turnpike
• Smokers at the Ball Game
• That yucky smell when you leave bananas
on the kitchen counter too long

3. Our Product
• Air --
– whenever you need it,
– wherever you need it
• Order with our 1-800 Number
• Order from our web site,
www.1800freshair.com

4. Why We’ll be Successful
• 6,077,671,514 potential clients
• That’s a lot of people
• That’s 6 BILLION people
• With a B
• They do A LOT of breathing
• We put .com in our name

5. Projected Revenues
600
500
400
America
300
Europe
200 Asia
100
Sales (in Millions)
0
2000 2001 2002 2003 2004

6. More on Why We’ll be Successful
• Compare to Perrier Water
• Pet Rocks
• How Much would Pet Rocks have been
worth if they had “1-800” in their name?
• How Much would Pet Rocks have been
worth if they had “.com” in their name?

7. Our Board of Directors
• Anita Karcz, founded successful company, a
doctor, and breathes air
• Trish Fleming, smart person, and breathes air
• Ann Chaney, another smart person, and
breathes air
• Jim Geisman, founder of failed complaint
resolution company, probably breathes air

8. Projected Value
1,000,000
100,000
10,000
1,000
100
10
1
2001 2002 2003 2004 2005
Value in Millions of Dollars (log scale)

9. Projected Value
1,000,000
800,000
600,000
400,000
200,000
0
2001 2002 2003 2004 2005
Value in Millions of Dollars (regular scale)

10. How Much Do We Need?
• Just 1% of the Projected Value in 2005
• A Mere $10 Billion
• This is pocket change to Bill Gates
• Don’t Get Left Behind!

11. What We Will Use the Money
For
• Manufacturing facilities ………..$10,000
• Employees Salaries …………….$50,000
• Product Development …………..$45,000
• Developing a shee-shee name … $5 billion
• Advertising ……………………..$3.89 billion
• Executive Stock Options .………$ 1 billion
• Legal Fees ………………………$10 million
• Board of Directors’ Travel ..…….$100 million

12. Related Projects
• Flavored Air
– Leather
– New Car Smell
– Fresh Coffee
• Reusable Containers
• Super Lightweight “No-Package”© Design
• Develop Device for Home Use

13. Exit Strategy
• Go Public
• Merge with Microsoft
• Sell Out to Creatures from Alpha Centauri