NBC News versusOnline Coverage<br />An analysis of 2012 Election Coverage<br />
NBC News<br />Coverage Themes:<br />Potential Republican Candidates- Direct Coverage<br />2010 as jumping off point for 20...
NBC News<br />Possible Candidates: Republicans<br />Michele Bachmann<br />Sarah Palin<br />Newt Gingrich<br />Donald Trump...
NBC Coverage Overview<br />Heavy focus on Republican candidates <br />Several articles linked to effects on 2012 election<...
3 Online Sources<br />Huffington Post<br />Slate Online Magazine<br />National Review Online: The Corner<br />
Huffington Post<br />Approach: liberal bias, lighthearted, joking stories/blogs<br />2012 is a huge theme on the site, the...
Slate<br />Slightly liberal approach<br />2012 not the most dominant theme, but popular<br />2012 does not bleed into most...
National Review Online<br />Conservative approach<br />Libya a main point of discussion<br />Republican candidates (Bachma...
Compare and Contrast<br />NBC News vs. Online sources: Differences<br />NBC more formal<br />NBC more neutral<br />Online ...
Marketing and PR<br />Where should a candidate focus?<br />ONLINE SOURCES<br />Reach more people<br />Dual-coverage<br />S...
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Presentation2

  1. 1. NBC News versusOnline Coverage<br />An analysis of 2012 Election Coverage<br />
  2. 2. NBC News<br />Coverage Themes:<br />Potential Republican Candidates- Direct Coverage<br />2010 as jumping off point for 2012 campaigns<br />Issues and Policies—Effect on obama<br />
  3. 3. NBC News<br />Possible Candidates: Republicans<br />Michele Bachmann<br />Sarah Palin<br />Newt Gingrich<br />Donald Trump<br />http://www.nbc.com/news-sports/msnbc-video/gop-dreams-big-for-2012/<br />
  4. 4. NBC Coverage Overview<br />Heavy focus on Republican candidates <br />Several articles linked to effects on 2012 election<br />Michele Bachmann—Iowa speech<br />Not much approval rating on Obama, mostly impact of his current decisions on 2012.<br />
  5. 5. 3 Online Sources<br />Huffington Post<br />Slate Online Magazine<br />National Review Online: The Corner<br />
  6. 6. Huffington Post<br />Approach: liberal bias, lighthearted, joking stories/blogs<br />2012 is a huge theme on the site, there is a whole 2012 section, and SPECULATRON<br />Bleeds into some stories (medical marijuana)<br />Most of the coverage is about the potential Republican candidates<br />Obama: how the foreign policy will affect 2012<br />
  7. 7. Slate<br />Slightly liberal approach<br />2012 not the most dominant theme, but popular<br />2012 does not bleed into most stories<br />Speculation of Republican candidates, slightly scathing<br />Obama’s coverage: slightly negative and either in relation to Libya or speculation<br />
  8. 8. National Review Online<br />Conservative approach<br />Libya a main point of discussion<br />Republican candidates (Bachmann,Romney, Gingrich)<br />Prevalence of 2012 in other articles<br />Very anti-Obama/anti-democrat approach<br />
  9. 9. Compare and Contrast<br />NBC News vs. Online sources: Differences<br />NBC more formal<br />NBC more neutral<br />Online sources had more articles to look at<br />Online sources had more opinion pieces<br />NBC News vs. Online sources: Similarities<br />Specifically interested in Republican Candidates<br />Strong focus on who will run and how this could effect Obama<br />Libya stories—heavy coverage <br />Approach:<br /> Online was more compelling because it is faster/ easier to access<br /> Less compelling because it is clear what types of people (conservative or liberal) are going to seek out these stories. <br />
  10. 10. Marketing and PR<br />Where should a candidate focus?<br />ONLINE SOURCES<br />Reach more people<br />Dual-coverage<br />Success of Sarah Palin on Twitter/Facebook etc.<br />Depends on your target audience, but online get more coverage<br />

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