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A/B testing (and its big brother, multivariate testing) are powerful methods which help make websites more effective without any guesswork. Boston local mitcho will present on the theory and practice ...

A/B testing (and its big brother, multivariate testing) are powerful methods which help make websites more effective without any guesswork. Boston local mitcho will present on the theory and practice of A/B testing and also debut ShrimpTest, his current project at Automattic, which aims to make testing easier and more straightforward by integrating it directly into the WordPress platform.

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