Kitchen.ly Final Presentation - Startup Weekend Ogden 1st Place Winner

1,141 views
1,014 views

Published on

This is the slide deck used by the Kitchen.ly team in their first-place winning final presentation at Startup Weekend Ogden.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,141
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Kitchen.ly Final Presentation - Startup Weekend Ogden 1st Place Winner

    1. 1. Kitchen.lyThe easiest way to host dinners from your own kitchen.
    2. 2. What is Kitchen.ly?• The Airbnb for Food• A place where you can make group reservations to eat at someone’s house, become a Kitchen.ly host, and meet local foodies
    3. 3. Validation, Cont. 139 surveyed (82 in person, 30 online form, 21 social networking, 6 via phone)• 63% of those surveyed interested in reserving kitchen.ly venues• 32% of those surveyed interested in hosting a kitchen.ly dinner
    4. 4. Who’s it for?• Cooking hobbyists and new chefs want to entertain, meet new people, make money on the side• Foodies want to discover new local options, meet other food-lovers, and have a new, exciting experience
    5. 5. Demo
    6. 6. Traction•22 confirmed hosts• 83 users
    7. 7. Revenue• 15% taken from a successful reservation/ meal• Capturing 10% of the current Airbnb market = $9mm annual revenue• Premium Listings & Targeted Advertising
    8. 8. User Acquisition• Channels • Upscale Grocers (co-brand & classes) • Foodie Apps (Nosh, Foodspotting,Yelp, Urbanspoon, Epicurious) • Recipe Sites (Cooks.com, Allrecipes, Punchfork)
    9. 9. Thanks! -kitchen.ly
    10. 10. Competition• Grub.ly - Funded, professional chefs only• Gobble - Delivery only• Housefed - Dead• NewGusto - New, international/travel focus

    ×