LinkedIn Training  Sharrard, McGee & Co., P.A. High Point Office  August 3rd 2011
Beyond the Numbers.....Building Relationships that Count
  Social Media Training Mitch Miles The 26.2 Group
Our Roadmap <ul><li>LinkedIn Overview  (Why, What, & How) </li></ul><ul><li>LinkedIn Personal Profile </li></ul><ul><li>Li...
WHAT IS
Beyond the Numbers..... Building Relationships that Count
 
WHY
100+ Million Members  in  200+ Countries
 
A NEW MEMBER JOINS LINKEDIN  EVERY SECOND.
Over  2 MILLION  COMPANY PROFILES ON LINKEDIN.
Social Networking Site for  Business  Professionals. #1
Higher Quality  of Membership and  Interaction than any  other Social Network.  =
  has the   Highest average income  per household over any other social network in the entire world.
LinkedIn  (2003) –  8 Yrs Old Facebook  (2004) -  7 Yrs Old YouTube  (2005)  – 6 Yrs Old   Twitter  (2006) –  5 Yrs Old Sl...
<ul><li>Complete Your Personal Profile  </li></ul><ul><li>Grow Your Personal Network First </li></ul><ul><li>Join Industry...
One of My favorite  Features:  LinkedIn Answers Ask any question OR Answer any question
I posted the following question on LinkedIn:  What is your  ONE  word (of wisdom, counsel, encouragement) to those who fin...
 
LinkedIn Answers
LinkedIn Answers
LinkedIn Answers
LinkedIn Answers
LinkedIn Answers
LinkedIn Answers  <ul><li>What is your number 1 reason for using LinkedIn?  (High Point Office Question) </li></ul><ul><li...
LinkedIn Answers  13 Answers High Point Question
LinkedIn Answers  18 Answers Greensboro Question
 
“ People buy from, do business with People they …”  Like trust  have a connection/bond with
If  People  buy from and do  business with  people  they  like ,  trust  and  connect with ,  keep in mind the following  ...
Keep your sleeves on  …  No full body shots …  Show your entire face  …
 
No Avatars   No Sunglasses  Always Smile!
 
Please NO
<ul><li>I help  X   do  Y   so that  Z .  </li></ul>
HOW DOES  WORK
<ul><ul><li>1 st  Degree  – personal, immediate network.  </li></ul></ul><ul><ul><li>2 nd  Degree  – connected to at least...
<ul><li>Professional  Profile Photo </li></ul><ul><li>Profile Summary with  Specialties </li></ul><ul><li>Obtain at least ...
  Who are YOU?
  Who’s on YOUR list?
Building YOUR LinkedIn Network <ul><li>Upload Contacts from your email program.  </li></ul><ul><li>Connect with (new/old) ...
 
LinkedIn Groups
Howard Schultz Starbucks Founder and Chairman
“ LIVE”
For Additional Social Media Coaching,   please visit Mitch Miles and the  26.2 Group at the following mitchmiles -  Twitte...
 
Upcoming SlideShare
Loading in...5
×

LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm

1,854

Published on

Private LinkedIn Training PowerPoint Presentation for CPA Firm; Sharrard, McGee & Co. located in High Point, and Greensboro

Published in: Business, Technology
3 Comments
5 Likes
Statistics
Notes
  • Thanks for the advice. I was able to embed a personal commercial into my profile. I am very pleased with how it came out. http://www.linkedin.com/in/darreljackson
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Marni - thank you for reaching out (or I should say reaching over from Raleigh) I am in Greensboro. LinkedIn Answers is one app where you can tangibly share your knowledge, expertise - you can have your answers rated, promoted, read by many folks on LinkedIn. A number of my clients have asked and answered questions which have led to business, great relationships. It doesn't get the press as all the other things you can do on LinkedIn, so not many people know about it or see the benefits - Hope that helps. If not, feel free to email or call me anytime.

    mbamiles@hotmail.com
    336.303.0262
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Mitch, you did a good job in putting this presentation together. I'm curious how you see LinkedIn Answers helping to build business? Direct relationship to ROI? thanks!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,854
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
3
Likes
5
Embeds 0
No embeds

No notes for slide
  • I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales &amp; marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Personal Profile Growing your Personal and Profile Connections Special Features of LinkedIn LinkedIn Groups for Accountants Company Profile Best Practices for Tax Professionals
  • 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
  • 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
  • 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
  • 50% of members are from outside the US 1 new user added every second
  • 50% of members are from outside the US 1 new user added every second
  • 50% of members are from outside the US 1 new user added every second
  • 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
  • LinkedIn Labs LinkedIn Map
  • LinkedIn Labs LinkedIn Map
  • Transcript of "LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm"

    1. 1. LinkedIn Training Sharrard, McGee & Co., P.A. High Point Office August 3rd 2011
    2. 2. Beyond the Numbers.....Building Relationships that Count
    3. 3. Social Media Training Mitch Miles The 26.2 Group
    4. 4. Our Roadmap <ul><li>LinkedIn Overview (Why, What, & How) </li></ul><ul><li>LinkedIn Personal Profile </li></ul><ul><li>LinkedIn “LIVE” </li></ul><ul><li>LinkedIn Best Practices </li></ul><ul><ul><li>Growing your Personal and Professional Connections </li></ul></ul><ul><ul><li>LinkedIn Apps and Special Features </li></ul></ul><ul><ul><li>LinkedIn Groups – (Tax, Accounting, CPA) </li></ul></ul>
    5. 5. WHAT IS
    6. 6. Beyond the Numbers..... Building Relationships that Count
    7. 8. WHY
    8. 9. 100+ Million Members in 200+ Countries
    9. 11. A NEW MEMBER JOINS LINKEDIN EVERY SECOND.
    10. 12. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
    11. 13. Social Networking Site for Business Professionals. #1
    12. 14. Higher Quality of Membership and Interaction than any other Social Network. =
    13. 15. has the Highest average income per household over any other social network in the entire world.
    14. 16. LinkedIn (2003) – 8 Yrs Old Facebook (2004) - 7 Yrs Old YouTube (2005) – 6 Yrs Old Twitter (2006) – 5 Yrs Old SlideShare (2006) – 5 Yrs Old They're just kids …
    15. 17. <ul><li>Complete Your Personal Profile </li></ul><ul><li>Grow Your Personal Network First </li></ul><ul><li>Join Industry/Professional Groups </li></ul><ul><li>ASK and ANSWER QUESTIONS </li></ul><ul><li>Seek Introductions </li></ul><ul><li>Gather Recommendations </li></ul><ul><li>Create a Business Profile </li></ul><ul><li> </li></ul>Top Priorities
    16. 18. One of My favorite Features: LinkedIn Answers Ask any question OR Answer any question
    17. 19. I posted the following question on LinkedIn: What is your ONE word (of wisdom, counsel, encouragement) to those who find themselves in career transition? 69+ Responses Later …
    18. 21. LinkedIn Answers
    19. 22. LinkedIn Answers
    20. 23. LinkedIn Answers
    21. 24. LinkedIn Answers
    22. 25. LinkedIn Answers
    23. 26. LinkedIn Answers <ul><li>What is your number 1 reason for using LinkedIn? (High Point Office Question) </li></ul><ul><li>How much time do you spend on LinkedIn during work hours? Why? (Greensboro Office Question) </li></ul>
    24. 27. LinkedIn Answers 13 Answers High Point Question
    25. 28. LinkedIn Answers 18 Answers Greensboro Question
    26. 30. “ People buy from, do business with People they …” Like trust have a connection/bond with
    27. 31. If People buy from and do business with people they like , trust and connect with , keep in mind the following when making your first impression on LinkedIn …
    28. 32. Keep your sleeves on … No full body shots … Show your entire face …
    29. 34. No Avatars No Sunglasses Always Smile!
    30. 36. Please NO
    31. 37. <ul><li>I help X do Y so that Z . </li></ul>
    32. 38. HOW DOES WORK
    33. 39. <ul><ul><li>1 st Degree – personal, immediate network. </li></ul></ul><ul><ul><li>2 nd Degree – connected to at least one member of your 1 st degree to introduce you. </li></ul></ul><ul><ul><li>3 rd Degree – connected to at least one member of your 2 nd degree connection. </li></ul></ul>
    34. 40. <ul><li>Professional Profile Photo </li></ul><ul><li>Profile Summary with Specialties </li></ul><ul><li>Obtain at least 3 Recommendations </li></ul><ul><li>Education History </li></ul><ul><li>Current Employment Position </li></ul><ul><li>2 Past Employment Positions </li></ul><ul><li> </li></ul>100% Profile
    35. 41. Who are YOU?
    36. 42.
    37. 43. Who’s on YOUR list?
    38. 44. Building YOUR LinkedIn Network <ul><li>Upload Contacts from your email program. </li></ul><ul><li>Connect with (new/old) colleagues and classmates using LinkedIn Tools. </li></ul><ul><li>Join Industry Specific Groups. </li></ul><ul><li>Join Local, Regional Groups. </li></ul><ul><li>Participate in LinkedIn Answers. </li></ul>
    39. 46. LinkedIn Groups
    40. 47. Howard Schultz Starbucks Founder and Chairman
    41. 48. “ LIVE”
    42. 49. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following mitchmiles - Twitter www.gothe262.com - Web LinkedIn.com/in/mitchmiles - LinkedIn [email_address] - Web Thank You!

    ×