Your SlideShare is downloading. ×
The Digital Museum
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Digital Museum

1,369

Published on

Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors …

Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.

Published in: Technology, Education
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,369
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Digital Museum Seminar for Historical Administration Bryan Gray Mitch Maxson November 9, 2009
  • 2. @BryanSGray
  • 3. @mitchmaxson
  • 4. Itʼs not... rocket science. 1. understand your audience 2. understand your value 3. provide an amazing experience 4. facilitate communication
  • 5. stories
  • 6. What impact will digital convergence have on museums? A. Digital has fundamentally changed the perceived necessity of museums and we must find wholly new systems in order to succeed in the future. B. The basics and fundamentals of why we exist are unchanging. Those we serve desire similar things as they always have.
  • 7. We are confronted with the fierce urgency of NOW. Martin Luther King Jr.
  • 8. Should we be anxious or excited?
  • 9. Digital is changing everything.
  • 10. By making it more like it used to be.
  • 11. @Armano
  • 12. Technology is only as good as the people it connects.
  • 13. Digital is bigger.
  • 14. Digital is smaller.
  • 15. @Armano
  • 16. Letʼs talk about... Social Media Museum Tech Experiences Looking Forward
  • 17. But 1st, history how about a little lesson?
  • 18. For 400+ years, printed materials were the cutting edge way to reach a mass audience.
  • 19. You may have heard that new technologies came along.
  • 20. http://www.id5.com
  • 21. Years it took to reach an audience of 50 million
  • 22. 38 Years it took to reach an audience of 50 million
  • 23. Years it took to reach an audience of 50 million
  • 24. 13 Years it took to reach an audience of 50 million
  • 25. ET E RN T IN Years it took to reach an audience of 50 million
  • 26. 4 IN TE RN ET Years it took to reach an audience of 50 million
  • 27. Years it took to reach an audience of 50 million
  • 28. 3 Years it took to reach an audience of 50 million
  • 29. Years it took to reach an audience of 50 million
  • 30. 2 Years it took to reach an audience of 50 million
  • 31. 300m active users 50% login any given day 8b minutes a day 45m status updates a day 10m fans of Pages a day 2b photos a month 14m videos a month 65m access via mobile October 7, 2009 http://www.facebook.com/press/info.php?statistics
  • 32. Launched in 2004.
  • 33. What counts as Social Media, anyway? Blogs Forums/Messageboards Microblogs Virtual Worlds Social Networks Wikis Photo/Video Sharing Some Mobile Apps Social Bookmarking Some Gaming Chat Rooms
  • 34. Even if your budget is $0, you should be using: Facebook Blogs Twitter Flickr YouTube
  • 35. How to play nice: share be honest include others listen have an opinion speak up say thank you
  • 36. Top 10 Visited (US) 01. Google 06. Wikipedia 02. Yahoo! 07. Windows Live 03. Facebook 08. Blogger 04. YouTube 09. eBay 05. MySpace 10. Craigslist November 7, 2009 http://www.alexa.com/topsites/countries/US
  • 37. Top 10 Visited (US) 01. Google 06. Wikipedia 02. Yahoo! 07. Windows Live 03. Facebook 08. Blogger 04. YouTube 09. eBay 05. MySpace 10. Craigslist *13. Twitter November 7, 2009 http://www.alexa.com/topsites/countries/US
  • 38. Mainstream Universal McCann, Wave 4 (June 2009)
  • 39. Mass. Media. E Pluribus Unum by Joe Carr http://www.threadless.com
  • 40. 158m adults view online video each month 9b videos are viewed each month in US 10 hours are uploaded each minute October 7, 2009 http://www.comscore.com
  • 41. Twitter is about real-time communication and collaboration. 30m unique visitors Use it to listen, serve, promote, and network.
  • 42. Tweeting Presidents as of 11.07.09 Obama Pierce Washington Truman Adams Madison Harding Adams Taylor Ford Filmore Coolidge Tyler McKinley Polk Jackson Monroe Cleveland Wilson Jefferson Garfield Johnson Buchanan Hayes Taft Hoover Washingtonʼs bust Lincoln x18 Eisenhower JFKʼs ghost Van Buren Nixon Kennedy Harrison @MartyVB Arthur Harrison @USAconstitution Reagan Roosevelt Grant Roosevelt
  • 43. @Armano
  • 44. Your turn to talk. :P
  • 45. How will our history be told and shared?
  • 46. 300m active users 50% login any given day 8b minutes a day 45m status updates a day 10m fans of Pages a day 2b photos a month 14m videos a month 65m access via mobile October 7, 2009 http://www.facebook.com/press/info.php?statistics
  • 47. How are YOU using Social Media?
  • 48. Whatʼs next? mobile. mainstream. mitigation.
  • 49. What questions do you have about Social Media?
  • 50. Breather 1.0 :)
  • 51. Welcome back! o/o
  • 52. Some examples from the museum world.
  • 53. Areas of Impact Outreach Sharing knowledge Building interest Deeper engagement Improving programs Leading the discussion Fundraising
  • 54. Spring 2005. MoMA
  • 55. Commitment to Innovation.
  • 56. Indianapolis Museum of Art CEO Maxwell Anderson Builds an internal new media team. (They are not interns.)
  • 57. Challenge: Access to amazing material and a global audience, but found it misplaced on YouTube.
  • 58. Solution: Build their own collaborative space to serve as the “Hulu for the Arts.”
  • 59. + 15
  • 60. Results: 150,000 unique visitors in its first 6 months Built partnerships between 19 (+15) museums around the world Created more thoughtful conversation surrounding their area of expertise
  • 61. Reflections: “This is not a field that moves quickly. People need to throw that out the window. If you arenʼt innovating, you arenʼt going to be around to serve your audience.” Daniel Incandela Director of New Media Indianapolis Museum of Art
  • 62. Reflections: “Weʼre a ʻfreeʼ art museum in Indiana. If we can become leaders in technology and innovation on a global scale, anyone can.” Daniel Incandela Director of New Media Indianapolis Museum of Art
  • 63. Smithsonian Crowdsourcing the Future
  • 64. http://www.slideshare.net/ninaksimon/ Nina Simon @ninaksimon
  • 65. Nina listened @ninaksimon http://www.slideshare.net/ninaksimon/
  • 66. Smithsonian Crowdsourcing the Future Audience-specific advance planning Modular content Behind the scenes Connection to other platforms A human connection Nina says... @ninaksimon
  • 67. Museum of Science and Industry
  • 68. Brooklyn Museum
  • 69. “Changing Faces of Brooklyn” Fans asked to submit photos 3,000 voters cast 400,000 votes Most votes (and stories) put into exhibit Active community tagging effort Deep commitment and connection
  • 70. Hosted concert series for aspiring photographers Facebook application Social Media scavenger hunt for fans
  • 71. Customize your experience Community-based Recommend pieces to others Directs you to other similar pieces Create “playlists” “Completely unpredictable” Adapt “as you go”
  • 72. Naper Settlement Grant-funded social collaboration site for educators participating in “primary sources” program
  • 73. Connor Prairie Grants to digitize history. Please welcome your very own: Adam Bouse | @abouse
  • 74. Miscellany Interesting tools from the great beyond.
  • 75. Augmented Reality When real life just isnʼt real enough. Examples: one two
  • 76. Moveable Screen Better than those pay-per-view binoculars.
  • 77. Scratch Programming for elementary+ from MIT.
  • 78. Ghosts!! Abraham Lincoln Library
  • 79. Itʼs not... rocket science. 1. understand your audience 2. understand your value 3. provide an amazing experience 4. facilitate communication
  • 80. What you really need is... decisiveness. how do you want to serve your community? does your mission say anything you can “live”? are you truly making decisions that best support it?
  • 81. alright, so letʼs have it... Why canʼt you do this stuff? todayʼs hurdles are tomorrowʼs excuses.
  • 82. Questions?
  • 83. The Digital Museum Seminar for Historical Administration Bryan Gray Mitch Maxson November 9, 2009
  • 84. Get at us. Bryan Gray bryan.gray@mediasauce.com @BryanSGray Mitch Maxson mitch.maxson@mediasauce.com @mitchmaxson

×